Senior Global Director, Integrated Media & Client Strategy

Initiative; Los Angeles (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Initiative is seeking a Senior Group Director, Client Advice Management to lead strategic, cross-channel media and communications initiatives for a portfolio of complex client businesses. The role requires translating data-driven insights into actionable media strategies across channels and disciplines.

The ideal candidate will bring strong performance media expertise, executive presence, and the ability to drive growth through integrated solutions while shaping senior client conversations and

Qualifications

• 12+ years of experience in integrated media, communications planning, marketing, advertising, consulting, or related disciplines.
• 6+ years of experience leading and developing high-performing teams.
• Strong integrated media background spanning multiple digital channels (paid social, programmatic, search, video, partnerships).

Responsibilities

• Lead integrated, cross-channel media and communications strategy aligned to client objectives and measurable outcomes.
• Coordinate cross-functional teams and specialty practices around cohesive recommendations and business objectives.
• Champion testing, learning agendas, measurement frameworks, and innovation opportunities.
• Lead executive-level conversations related to marketing effectiveness, media strategy, audience planning, measurement, testing, innovation, and business growth.
• Build trusted relationships with senior client stakeholders and mentors high-performing teams.

Skills

Integrated media

Strategic leadership

Performance media

Client consultation

Team leadership

Executive relationships

Job description

Initiative is seeking a Senior Group Director, Client Advice Management to lead strategic, cross-channel media and communications initiatives for a portfolio of complex client businesses. The role requires translating data-driven insights into actionable media strategies across channels and disciplines.

The ideal candidate will bring strong performance media expertise, executive presence, and the ability to drive growth through integrated solutions while shaping senior client conversations and