Senior GEO & Generative AI Search Lead

Accenture; Atlanta (GA); On-site; USD 125,000 - 260,000; Full time

Job summary

Accenture Song is seeking a Senior Manager to lead the design and delivery of generative engine optimization and digital ecosystem transformation programs for multiple clients in the US. You will translate strategic vision into actionable roadmaps that modernize how brands prepare, structure, and distribute content and optimize AI-driven experiences.

You will oversee GEO strategy, cross-functional teams, and measurement to improve visibility in AI search, leveraging technical SEO, content

Qualifications

• 10+ years of experience in consulting, digital strategy, or technology strategy.
• Experience in GEO and Search.
• Experience with digital transformation, customer experience, or platform initiatives.
• Strong understanding of digital platforms, partner ecosystems, and API-based integrations.
• Experience with AI-driven customer experiences or emerging digital ecosystem trends.
• Understanding of digital marketing, content strategy, or product experience optimization.
• Experience collaborating with engineering leadership to prioritize AI-readiness initiatives on roadmaps.
• Proven ability to lead complex programs and manage cross-functional teams.

Responsibilities

• Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity).
• Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building.
• Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion.
• Identify opportunities to improve AI discoverability through structured content improvements and technical SEO alignment.
• Audit client sites and digital ecosystems to uncover gaps impacting generative performance.
• Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content.
• Track and report on GEO success metrics, including share of voice and prompt visibility.
• Lead client workshops and translate complex concepts into clear recommendations for senior stakeholders.
• Educate teams on evolving generative search behavior and optimization best practices.
• Develop executive dashboards and summaries showcasing GEO wins and next steps.

Skills

GEO strategy

AI optimization

Cross-functional leadership

Content strategy

Stakeholder management

Education

Bachelor’s degree in Business, Computer Science, Engineering, or related field

Job description

Accenture Song is seeking a Senior Manager to lead the design and delivery of generative engine optimization and digital ecosystem transformation programs for multiple clients in the US. You will translate strategic vision into actionable roadmaps that modernize how brands prepare, structure, and distribute content and optimize AI-driven experiences.

You will oversee GEO strategy, cross-functional teams, and measurement to improve visibility in AI search, leveraging technical SEO, content