Senior Frontend Engineer (Growth & E-commerce)

Verano WV; Chicago (IL); Remote; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Paid holidays

Paid time off

Job summary

Verano Holdings in Chicago seeks a frontend analytics engineer to own the measurement stack across our dispensary and brand sites. You will ship React and Next.js features, design dataLayer events, GTM containers, GA4 schemas, and BigQuery exports.

You will ensure every tracking pixel is correct, reconcile analytics with revenue, and collaborate with growth, marketing, and product to drive data-informed decisions. Remote work is possible for eligible states.

Qualifications

• 5+ years building production React applications, including Next.js and TypeScript.
• 2+ years implementing analytics in code: GTM, GA4 and dataLayer design.
• SQL experience, ideally against GA4 BigQuery export.
• Experience integrating third-party commerce APIs.
• Accessible front-end work to WCAG standards with automated tests.

Responsibilities

• Own storefront features built with React/Next.js and TypeScript.
• Design and maintain the measurement stack: dataLayer events, GTM, GA4, BigQuery exports.
• Manage checkout tracking, attribution, and marketing pixels/tags.
• Integrate Sweed e-commerce data and API work.
• Implement technical SEO enhancements for large catalogs.
• Support Growth with tracking for A/B tests and conversions.
• Lead new site launches from shared codebase with analytics/content setup.
• Review work of external frontend/analytics contractors.

Skills

React

Next.js

TypeScript

GTM/GA4 dataLayer

SQL/BigQuery

Accessibility WCAG

Agile/Scrum

Technical writing

Tools

Sweed

Looker

Metabase

Dutchie integration

Job description

You will build the storefronts customers shop on and own the measurement mechanisms that tell the business whether they work. You will ship React and Next.js features across our dispensary and brand sites, and you will be the single owner of the analytics implementation, from the dataLayer in our components through Google Tag Manager into GA4 and BigQuery. Technical SEO and our integration with Sweed, the e-commerce and POS platform behind our menus and checkout, are yours too.

You will make sure every tracking code and pixel is installed correctly, captures the data points we target, and sends accurate data to the systems and platforms we rely on, such as Google. Marketing, merchandising and leadership make revenue decisions from that data.

While this position is listed in Chicago, IL, candidates may work remotely, provided they reside in a state where Verano currently has business operations. Remote eligibility is limited to these states and is subject to company approval.

What you will own

• Storefront features. React and Next.js pages and components, built in TypeScript, tested, and accessible to WCAG 2.2 AA.
• Measurement. The tracking plan and every link in the chain: dataLayer events, GTM containers, GA4 properties and the BigQuery export. Maintain data quality across the chain, reconcile GA4 against e-commerce revenue, and build automated checks so releases protect tracking.
• Checkout and pixels. Tracking across our embedded checkout, including attribution and consent, and governance of marketing pixels and tags.
• E-commerce integration. Our Sweed integration: menu and product data, store routing and edge cases, including ongoing API integration work.
• Technical SEO. Structured data, sitemaps, canonicals and crawlability across a large catalog of store, menu and product pages.
• Growth support. Support the Growth team's A/B tests and conversion analysis by implementing test variants and the tracking that measures them.
• New site launches. Launch new sites from our shared codebase, each with its own analytics and content setup.
• Contractors. Direct and review the work of external contractors assigned to frontend and analytics work.

How we work

We run two-week sprints and ship weekly. Stories carry testable acceptance criteria, and done means tests pass, accessibility is verified, analytics events fire and the change is checked on staging. Pull requests stay small and get reviewed the same day. Blockers are raised the day you hit them, and every retro item becomes a ticket with an owner.

AI coding tools such as Claude Code and Cursor are part of how we work every day. We want someone who already works this way, gives those tools good context, and checks their output against acceptance criteria and real production data rather than trusting a green build.

What you bring

• 5+ years building production React applications, including Next.js and TypeScript.
• 2+ years implementing analytics in code: GTM, GA4 and dataLayer design.
• Working SQL, ideally against GA4's BigQuery export.
• Experience integrating third-party commerce APIs.
• Accessible front-end work to WCAG standards, with automated tests as part of done.
• Scrum team experience, daily use of AI coding tools, and clear writing that a marketer or QA engineer can act on.

Nice to have

• Sweed, Dutchie, Jane or another menu and POS platform, or other regulated e-commerce.
• Technical SEO for large server-rendered sites.
• Headless WordPress with ACF.
• Server-side tagging and experimentation platforms.
• Metabase, Looker or another BI tool.

What We Offer

$85,000 - $100,000 + Bonus

Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for annual bonus program based on individual and company performance.

• Medical, dental, and vision insurance
• 401(k) matching
• Paid holidays
• Paid time off

Physical and Mental Demands

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.