Senior Financial Analyst, GTM Business Partner

Armadin

Palo Alto (CA)

On-site

USD 150,000 - 210,000

Full time

14 days+

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Benefits offered by this job

Full Health, Dental, & Vision Coverage

Meaningful Equity Ownership

In-Office Meals

Haircuts at the Office

Company Sponsored Conferences & Events

401(k), HSA, and FSA Plans

Flexible PTO

Job summary

Armadin is seeking a Sr Financial Analyst for GTM to own the financial engine of the GTM organization. You’ll manage revenue, bookings, commissions, and GTM OpEx, while forecasting to inform hiring, compensation, and strategy.

You’ll partner with Sales and Marketing, build models, analyze actuals vs forecast, and explain variance to leadership. In-office role based in Palo Alto, CA with strong SaaS finance requirements.

Qualifications

5–7 years GTM finance or FP&A; SaaS background valuable.
Fluent in sales metrics: bookings, revenue, ARR, ACV, commissions.
Strong Excel, SQL/API, and automation skills for modeling.

Responsibilities

Own sales revenue and bookings management and dashboards.
Forecast quarterly/annual bookings by region and product line.
Model commission structures and analyze variance to leadership.
Build and maintain GTM forecasting models and real-time dashboards.

Skills

GTM FP&A

Sales analytics

Advanced Excel

SQL & API

Automation

Tools

Salesforce

HubSpot

Job description

About Us

At Armadin, we're a group of engineers, researchers, and security researchers on a mission to redefine what proactive security can do in the AI era. Cyberattacks are becoming autonomous and relentless and we believe defending against threats before they materialize is one of the most powerful ways to protect the institutions the world depends on.

We're building autonomous proactive security from the ground up, reinforcing the tradecraft of elite security practioners into purpose-built security models and agents that discover risk and remediate it before organizations are breached.

Led by Kevin Mandia, founder of Mandiant ($5.4B exit to Google), our team brings together researchers and engineers from Google, xAI, Meta, Stanford, Georgia Tech, Waterloo, Berkeley, and MIT to reinvent security for an adversary that never sleeps.

Role Overview

As Sr Financial Analyst for GTM, you'll own the financial engine of our GTM organization. You'll manage top-line revenue and bookings, oversee commissions and incentive structures, track and control GTM OpEx (travel & expenses by region), and forecast with the precision that informs hiring, compensation, and strategic decisions.

You'll partner directly with our Sales and Marketing leaders. You'll need to speak their language: understand territory dynamics, compensation mechanics, and contract structures. You'll also need to own the spreadsheets: build models, analyze actuals vs. forecast, and explain variance to leadership.

What You'll Do

Own Sales Revenue & Bookings Management

Maintain source of truth for sales metrics and dashboards (ARR, TCV, bookings, pipeline by stage, win rates, conversion rates, deal size, sales cycle)
Reconcile CRM bookings (Hubspot/Salesforce) to accounting; ensure revenue recognition and billings align
Forecast quarterly/annual bookings by region (East/West) and product line, updated monthly with wins and pipeline movement

Manage Sales Commissions & Incentive Structures

Oversee accurate, timely monthly/quarterly commission payouts
Model how commission structure changes affect rep behavior and margins
Investigate and settle commission disputes
Track commission expense vs. budget and forecast burn as headcount scales

Control & Forecast GTM OpEx

Approve T&E requests within policy; track spend by region, team, and role; flag anomalies
Forecast T&E growth with headcount and new regions; partner with operations to optimize policy and resource allocation
Report monthly on T&E vs. budget, accrued commissions, and total sales operations cost

Build & Maintain Sales Forecasting Models

Build multi-scenario sales forecasts (base/upside/downside); forecast headcount impact; conduct monthly variance analysis
Model cost of sales (CAC, commission, T&E) and pricing scenarios against bookings and margins
Partner with Sales Leadership on Strategic Decisions including regular presentations to the VP of Sales, CEO, and CFO to inform territory design, pricing strategy, compensation changes, and hiring plans.
Analyze customer/segment economics (retention, margin, expansion potential)
Present sales performance to board and leadership (actual vs. quota, bookings trends, forecast, commission expense)

Build Systems & Standards as We Scale

Define financial standards, cadences (weekly pipelines, monthly forecasts, quarterly reviews), and playbooks for scalable FP&A operations
Automate commission calculations and payouts (Excel models or Salesforce/Clari)
Build real-time sales dashboards for leadership and reps to track quota progress

What You'll Bring

5–7 years GTM finance or FP&A; SaaS background valuable
Fluent in sales language: bookings, revenue, ARR, ACV, commission mechanics, and sales rep economics
Advanced Excel, SQL/API, and automation skills; can build complex models and dashboards
Startup operator mentality: works independently in fast-growing environments, comfortable with ambiguity and evolving processes
Translates unit economics into executive narratives, builds trust with GTM leaders, and holds sales accountable to their number

Even Better With

Experience scaling a sales organization (10 → 75+ reps) in high-growth SaaS or B2B enterprise software with complex deal mechanics
Background designing or managing commission structures and incentive alignment
Proficiency with sales tools (Salesforce, HubSpot); can pull data and build dashboards
Exposure to financial forecasting models and scenario planning
Established relationships with GTM leaders across sales, marketing, or customer success

Location

In-office in Palo Alto, CA

Benefits & Perks | FTE