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Sponsors borrow. Storytellers belong.
Borrowing makes you visible, but forgettable. Belonging makes you integral to a community of loyal fans.
Our mission is to lead buyers and sellers in this marketplace shift by crafting storytelling campaigns that unlock the true potential of sponsorship.
Let’s find your reasons to belong.
We were built for this.
We bring decades of big agency experience to a boutique client service model, combining the services you need with the attention you deserve – all to help you find, broker, and activate high-performing partnerships.
We start (and end) with a process called “Allied Sports DnA” that is designed to inform selection, negotiation, and performance.
We advise on why, where, and when to invest and then develop custom activation plans to ensure high-quality engagements.
We provide go-to-market sales expertise to maximize partnership revenue via our extensive business network and the creation of new platforms.
We amplify athlete stories through our trusted network to unlock brand-building and partnership opportunities.
We leverage deep relationships and subject matter expertise to launch, manage, and optimize your investments.
We bring sponsorship-specific design expertise to help clients show and tell their brand story in the most visually compelling ways.
We design experiences for a diverse range of cultural events through our in-house activations arm, FAVOUR.
We operate an award-winning practice that creates magic moments for your customers and sweats every detail in the process.
“This past year has been a game changer for Cisco’s golf portfolio, thanks in large part to Allied Sports. Not only did they negotiate a multi-year extension of our USGA partnership and expand our presence with the APGA and Underrated Golf Tours, but Allied also developed our first singular platform called “Teeing Up Tomorrow” – connecting all Cisco’s investments in a unified story about our commitment to enabling a more accessible and inclusive future in golf.”
Ashley Marusak
Head of Global Sports Sponsorships
Cisco
“For the first time since opening the Amway Center in 2010, we went to market for a new naming rights partner at Orlando’s premier downtown sports and entertainment destination. We turned to Allied Sports because of their sales team’s proven ability to grow pipeline and get to decision-makers, but the agency brought so much more to the process. From the invaluable buy-side perspective of its consulting arm to the creative and analytical approach of its strategy team, Allied surrounded this opportunity like a true partner and helped us close a winning deal with the Kia Center.”
“When I retired from pro football, I turned to the team at Allied Sports to help build my production company. Their proven success with former athletes-turned-entrepreneurs provided a strategic blueprint, while still allowing me to find my voice with a growing audience of fans. Allied is also instrumental in the commercial success of our flagship podcast, Green Light.”
Chris Long
Super Bowl Champion & Host
Detroit Lions to Add Calvin Johnson Jr. to Pride of the Lions
07/15/2024
T. Rowe Price Becomes First Jersey Patch Partner of Baltimore Orioles
06/10/2024
Allied Sports Offers Unique Insight Into What Athletes Want From Brands
06/04/2024
Lega Serie A USA Taps Allied Sports for North American Commercial Sales
05/22/2024
Sports Business Journal Names Allied Sports to its Inaugural List of Best Places to Work in Sports
03/04/2024
Cisco Expands Partnership to Connect and Protect NFL International Games
10/09/2024
Allied Sports Repeats as One of the Best Places to Work in Sports in 2024
11/18/2024
Front Office Sports Recognizes Allied Among 2024 Best Employers in Sports
12/11/2024
Allied Sports Helps Oakley Launch New Girls Flag Football Showcase
12/11/2024
Portland Trail Blazers Selects Allied Sports to Find Next Jersey Sponsor
04/29/2025