Senior Field Marketing Manager, Enterprise

Luminik; Phoenix (AZ); Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Healthcare coverage

Vision & dental

HSA contributions

Mental health support

Parental leave

Flexible PTO

Professional development stipend

Wellness benefits

Daily lunches

Commuter benefits

Job summary

Verkada is seeking a Field Marketing Manager for our Enterprise segment to act as the CMO for this line and own marketing, demand generation, and pipeline development. You will drive regional campaigns, events, and partner programs to hit aggressive growth targets worldwide.

You will collaborate with sales, product marketing, and channel partners to shape messaging and assets, while leading thought leadership and executive engagement on physical security and cloud topics.

Qualifications

• 7–12 years of B2B marketing experience; 3+ years in Enterprise Marketing.
• Experience with account-based marketing programs that drive pipeline.
• Willingness to travel 30–40% of the time; ability to coordinate multi-team programs.
• Ability to partner with sales, product marketers, and channel partners to build demand.

Responsibilities

• Be the CMO for the Enterprise segment and own marketing and demand generation to build pipeline.
• Execute best-in-class regional and local campaigns, events, and partner programs to hit pipeline goals.
• Run account-based marketing programs and enable sales to implement program elements.
• Drive regional thought leadership and customer executive collaboration in physical security and cloud domains.
• Advise the marketing hub on planning, executing, and measuring impactful demand campaigns.
• Collaborate with top channel partners on marketing and customer engagement approaches.
• Partner with Product Marketing to shape positioning, messaging, and assets for the Global segment.

Skills

B2B marketing

Enterprise marketing

Campaign management

Event marketing

Partner marketing

Cross-functional collaboration

Strategic planning

Tools

Marketing automation

CRM platforms

ABM programs

Job description

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It’s the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

As a Verkada Field Marketing Manager you are the "CMO" for our Enterprise business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Enterprise business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from the largest companies on the planet.

We are open to location for this role.

What You’ll Do

• You are the main counterpart to sales leadership and "CMO" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets
• Execute best-in-class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with top channel partners to develop their overall marketing and customer engagement approach
• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Global segment

What You Bring

• 7-12 years of B2B marketing experience with 3+ years experience in the Enterprise Marketing
• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
• Proven ability to act as an advisor and peer with sales leadership
• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
• Proven track record executing creative or out-of-the-box event and demand generation programs
• Willingness to travel 30-40% of the time (1-2 days a week on average)
• Inbox 0 mentality

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range $140,000 - $180,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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