Senior Field Marketing Manager

Georgian; United States; Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Competitive benefit program

Paid parental leave

Matching RRSP or 401K program

Competitive employee referral bonus

Job summary

eSentire, the Authority in Managed Detection and Response, seeks a Field Marketing Manager to lead regional marketing strategy, drive multi-channel campaigns, and collaborate with sales and channel leadership to accelerate pipeline. You will manage campaigns, events, content, and programs to move buyers through the funnel and support renewals and growth.

The role requires 5+ years in B2B marketing, a Bachelor's degree, and experience with Salesforce/Pardot/ABM.

Qualifications

• 5+ years’ experience in B2B Marketing (ideally cybersecurity or enterprise software).
• Bachelor's degree or equivalent experience.
• Proven experience collaborating with sales, marketing and product teams.
• Experience managing creative agencies, vendors and regional projects.
• Familiarity with Salesforce, Pardot, ABM and marketing software.

Responsibilities

• Develop and execute regional field marketing strategy and plans.
• Lead multi-channel programs including online and offline events.
• Roll out campaigns to Sales for optimal lead follow-up and ROI.
• Partner with stakeholders to accelerate pipeline and awareness.
• Track ROI and inform marketing investment decisions.

Skills

B2B Marketing

Sales alignment

Campaign management

Vendor management

Team leadership

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Pardot

ABM tools

Job description

About eSentire

eSentire, the Authority in Managed Detection and Response (MDR), protects the critical data and applications of 2000+ organizations in 80+ countries across 35 industries from known and unknown cyber threats by providing Exposure Management, Managed Detection and Response and Incident Response services designed to build an organization's cyber resilience & prevent business disruption. Founded in 2001, eSentire protects the world's most targeted organizations, with 65% of its global base recognized as critical infrastructure, vital to economic health and stability. By combining open XDR platform technology, 24/7 threat hunting, and proven security operations leadership, eSentire's award-winning MDR services and team of experts help organizations anticipate, withstand and recover from cyberattacks.

About the Role

eSentire is seeking a Field Marketing Manager to drive the strategy, execution and return on investment of field marketing activities. This role is responsible for managing marketing programs and campaigns. You will align with the regional sales vice president and the channel leadership in region to provide them with regional support for all field and channel activities, including tech alliance initiatives, marketing and partner led virtual events, campaigns, content, and programs to effectively move prospects through the buyer’s journey. Your focus will include operationalizing the company’s value proposition to support in driving new business, expansion and renewal revenues.

Responsibilities

• Develop, communicate, and execute marketing strategy and plan, both near and long-term for the regions (including consideration for channel partners, tech alliances and direct sales)
• Execute modern, multi-channel strategies based on the unique requirements of each region including a series of online and offline events
• Roll-out new campaigns and programs to Sales to enable optimal lead follow-up and ROI on marketing efforts
• Partner and collaborate with key stakeholders to drive awareness in the marketplace as well as build and accelerate pipeline for Sales
• Track and measure ROI and feedback on Field Marketing activities to aid in strategic decision making on Marketing investments and budgets
• Develop and manage customer reference, referral and retention strategies and programs
• Identify and target customers for referrals, then create the case studies for use in marketing campaigns
• Lead the channel marketing function that is also aligned to the regions which includes channel partner focused (virtual) events, joint programs and initiatives including the funding and management of partner MDF programs.
• Lead and grow a high performing field marketing team that operates with discipline

Requirements

• 5+ years’ experience in B2B Marketing (ideally cybersecurity or enterprise software)
• Bachelor's degree or equivalent experience
• Proven experience working with sales leadership, marketing and product teams to build effective relationships and programs
• Demonstrated success planning and executing multiple modern marketing programs, managing creative agencies, vendors and regional projects in a fast-paced environment
• Experience using Salesforce, Pardot, ABM and other marketing software

This posting is for an existing vacancy

Work Location

If the successful candidate is located within 50 km of our Waterloo, Ontario office, this role will follow a hybrid schedule: work from home on Mondays and Fridays, and work onsite Tuesday through Thursday. Candidates residing more than 50 km from the office will work fully remote.

Compensation Range

The expected base salary range for this role is $110,000-$130,000 USD. This range is for the primary location for which the job is posted. Actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge, skills, and internal equity.

Our Culture and Values

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all.

We believe that a variety of perspectives, backgrounds, and experiences make us stronger.

It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

• We reward strong performance through role-specific incentive programs, including either an annual bonus program or a competitive commission plan
• Competitive benefit program
• Paid parental leave
• Matching RRSP or 401K program
• Competitive employee referral bonus

Artificial Intelligence (AI) Notice

As part of our recruitment process, eSentire may use Artificial Intelligence (AI) tools to assist recruiters with reviewing and summarizing application materials. All candidate evaluations and hiring decisions are made by members of our hiring team

Accommodation

AccommodationIf you have any accessibility requirements during the recruitment process, please reach out to our HR team at [e-mail] and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address.