Senior Field Marketing Manager

opal; San Francisco (CA); On-site; USD 120,000 - 200,000; Full time

Job summary

Opal Security in San Francisco is seeking a senior event marketing leader to own field and experiential programs that drive pipeline for a security-focused B2B SaaS.

You will run booths, dinners, and speaker programs, align with SDR/AE handoffs, and manage budgets and ROI modeling across regional events. The role requires strategic use of AI to scale the field function and a proven track record of delivering opportunities rather than just attendance.

Qualifications

• 5+ years field/event marketing in B2B SaaS, ideally security or infrastructure.
• Pipeline and opportunities focus over leads or attendance.
• Experience running intimate exec formats (dinners, roundtables) for CEOs and investors.
• Own budget and defend event kill/keep decisions with data.
• Coordinate with technical speakers and translate practitioner agenda.
• Strategic view on scaling a field function through leverage and AI.

Responsibilities

• Own Opal's field and experiential motion end to end as a pipeline channel.
• Run the booth plus activation portfolio across identity events and practitioner events.
• Own the dinner and intimate format program start to finish.
• Manage speaker operations and CFP submissions, with our technical speakers as a critical asset.
• Own the regional event calendar, budget allocation, and per event ROI modeling.
• Coordinate partner hosted and co-branded events with channel partners, tied to the channel pipeline goal.
• Own the event to pipeline handoff to SDRs and AEs so programs convert to opportunities.

Skills

Field marketing

Event marketing

B2B SaaS

Budget management

Speaker coordination

AI for field

Job description

About Opal Security:

The best security and engineering teams use Opal Security, the AI-native access platform, for real-time visibility, policy-as-code, and control over every identity, from employees to service accounts to AI agents. Companies like Databricks, Notion, CoreWeave, and Superhuman rely on Opal. Based in San Francisco, we've raised $59M from Greylock, Battery Ventures, and SVCI, and were named to Notable Capital's Rising in Cyber 2026 list by 150 leading CISOs. Our leadership brings deep security pedigree: CEO Howard Ting (previously CEO of Cyberhaven, CMO at Nutanix), CPO Sameer Mehta (Veza, Citrix), and CTO Alex Pien (Meta), among others who've built category-defining products.

The Role:

In an era of AI slop and infinite content, a well-executed, high-taste event has become one of the few things that still feels human. It's one of the few channels where a CISO can form a lasting opinion about Opal Security.

That's the job: making sure the opinion they leave with is that Opal is the leader in agentic identity.

Events at Opal are a pipeline channel, not a hospitality function. We want someone who builds them through the lens of ROI — who can tell you what a dinner cost per opportunity and which conference we should never do again. You'll inherit no calendar, no vendor list, and no precedent, which means you own the decisions and the results that follow.

• Own Opal's field and experiential motion end to end as a pipeline channel
• Run the booth plus activation portfolio across identity events and practitioner events
• Own the dinner and intimate format program start to finish
• Manage speaker operations and CFP submissions, with our technical speakers as a critical asset
• Own the regional event calendar, budget allocation, and per event ROI modeling
• Coordinate partner hosted and co-branded events with channel partners, tied to the channel pipeline goal
• Own the event to pipeline handoff to SDRs and AEs so programs convert to opportunities

What You'll Bring:

• 5+ years field/event marketing in B2B SaaS, ideally security or infrastructure
• Track record measured in pipeline and opportunities, not leads or attendance
• Run intimate exec formats (dinners, roundtables) a CEO and investors will attend
• Own budget and defend event kill/keep decisions with data
• Work directly with technical speakers and translate a practitioner agenda
• A point of view on scaling a field function through leverage and AI, not linear headcount