Senior Field Marketing Manager

Daisy Co - Corporate; Pompano Beach (FL); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading technology services company in Pompano Beach is seeking a Senior Field Marketing Manager to enhance brand awareness through innovative local campaigns. This role requires 6-8 years of experience in marketing, particularly within the luxury or smart home sectors. The position offers a competitive salary, remote flexibility, and opportunities for professional growth in a dynamic environment.

Benefits

Competitive salary and bonus structure

Medical, Vision, and Dental Insurance

401K

Two weeks of paid time off

Remote flexibility

Qualifications

• 6-8 years of progressively responsible marketing experience.
• Experience in field marketing, especially in luxury marketing or hospitality.
• Background in working within a franchisor organization preferred.

Responsibilities

• Drive local marketing planning and execution.
• Lead omnichannel campaigns to increase brand awareness.
• Manage paid search campaigns to drive conversions.

Skills

Leadership skills

Coaching and mentoring

Creativity

Excellent communication

Proficiency in Microsoft Office

Attention to detail

Multitasking ability

Education

B.A. or B.S. in Business Management or Marketing

Tools

Microsoft Dynamics CRM

SEO tools

Job description

Overview

At Daisy, we’re pioneering the future of smart spaces—making homes and offices more connected, comfortable, and joyful through technology. We’re seeking a Senior Field Marketing Manager who will be responsible for generating demand and brand awareness by building and executing high-impact local campaigns, events, and partner programs.

What You’ll Be Doing

• Serve as lead and key point person on Daisy’s local marketing planning, execution, and optimization to drive year-over-year sales growth, profitability, and data-driven insights for Daisy’s branches nationwide.
• Drive omnichannel campaigns in local markets and create tools for franchisees to develop their campaigns (geofenced digital marketing, social media, direct mail, and segmented re-engagement email campaigns).
• Lead SEO strategy for regional campaigns, including keyword research, on-page optimization, and content planning.
• Manage paid search campaigns (e.g., Google Ads, Bing) to drive qualified traffic and conversions.
• Leverage Microsoft Dynamics CRM to segment audiences, track campaign performance, and align marketing with sales activities.
• Establish performance expectations and KPIs; monitor progress and results on an ongoing basis.
• Seek creative ways to enhance Daisy’s marketing systems and processes and apply best practices across locations to scale.
• Provide relevant business and financial analysis of key items, trends, and campaign results to internal leadership, including marketing trends by category or geography and sales/profit results generated by specific marketing activities.
• Plan, produce, and execute communication, meetings, and calls with branch leaders and sales teams to ensure cross-functional cooperation and execution of local marketing responsibilities.
• Recognize performance; celebrate individual and team accomplishments to drive collaboration and accountability.
• Create focus on the right priorities, remove roadblocks, and provide solutions to day-to-day problems for staff.

What You Have Done

• Leadership skills with strong collaboration; ability to drive decisions while executing plans.
• Coaching and mentoring skills to develop local leadership in effective marketing plan execution tied to sales/revenue targets.
• Creativity to keep the Daisy Difference at the forefront and bring innovative ideas to local marketing plans and processes.
• Excellent written and verbal communication and presentation skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, CRM, data analytics, and SEO tools.
• Well-organized with high attention to detail in a dynamic growth environment, coordinating with multiple departments and stakeholders.
• Strong multitasking and prioritization in a fast-paced, deadline-driven setting.

What You Bring to the Team

• B.A. or B.S. in Business Management, Marketing, or related field, or equivalent combination of education and work experience.
• 6-8 years of progressively responsible marketing experience, including field marketing.
• Background in luxury marketing, hospitality, or smart homes is a plus.
• Experience working within a franchisor organization is preferred.
• Proven track record of developing data-driven local strategies and translating them into clear objectives and tactics with proactive issue avoidance.

Compensation & Benefits

• Competitive salary and bonus structure
• Medical, Vision, and Dental Insurance
• 401K
• Two weeks of paid time off
• Remote flexibility
• Travel required for meetings with teammates, local branches, and territory operators; travel could meet or exceed 25-30%

Our Mission and Culture

Mission: Enhance the human experience through smart spaces. Vision: Become the most beloved brand in technology services.

Our core values guide everything we do:

• Delight: Deliver magical client experiences
• Accountability: Own your work with transparency and integrity
• Innovation: Embrace creativity to solve challenges
• Service: Put clients, teammates, and partners first
• You: Celebrate diverse backgrounds and perspectives

Additional Information

We maintain a smoke-, drug-, and alcohol-free workplace on-site and when representing Daisy. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Please note: We are unable to sponsor work visas or consider candidates who require visa sponsorship now or in the future.

Ready to Join a Mission-Driven Team?

If you’re a detail-focused professional who loves numbers, technology, and teamwork, Daisy wants you! Help us build the future of smart living and apply today!

This is a remote position.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to Daisy Corporate.