Senior Field Marketing Manager

Otter.ai; Mountain View (CA); On-site; USD 135,000 - 160,000; Full time

Job summary

Otter.ai is seeking a Senior Field Marketing Manager to own events strategy, ABM motion, and field investments that drive pipeline and a future user conference. You’ll lead tradeshow sponsorships, field events, and coordinated plays, aligning with Sales and our executive team to produce measurable outcomes.

You’ll design end-to-end event programs, run ABM campaigns for top accounts, and build the groundwork for Otter's inaugural user conference while ensuring post-event follow-through and

Qualifications

• 5+ years in B2B fieldmarketing or demand generation with direct ownership of event programs.
• Managed tradeshow programs as primary owner - including booth strategy, vendor negotiation, pre/post-event plays, and ROI accountability.
• Ran account-based programs targeting named accounts and demonstrated pipeline movement.
• Planned and executed owned events (hosted dinners, roundtables, or conferences) end-to-end.
• Used data to justify where to invest and when to cut - linking event spend to pipeline and bookings.
• Works well in ambiguity and can start without a fixed playbook.
• Strong project management to run multiple programs without compromising quality.

Responsibilities

• Manage our tradeshow motion end-to-end across priority events.
• Design and execute executive roundtables, field dinners, and hosted events in target markets with ABM rigor.
• Own the ABM motion with Sales to reach and advance named accounts.
• Lay groundwork for a user conference and execute when time comes.
• Create field-to-pipeline handoffs with briefs, talking points, and plays for reps.
• Build reports linking field investment to pipeline creation, deal velocity, and revenue.
• Partner cross-functionally to drive execution across Sales and Marketing.

Skills

B2B field marketing

Demand generation

Tradeshow programs

ABM (account-based marketing)

Owned events

Job description

The Opportunity

We're looking for a Senior Field Marketing Manager to manage events strategy - putting Otter in front of enterprise buyers, and executing necessary follow through that turns presence into pipeline. You'll own tradeshow sponsorships, field events, and our ABM motion, with the goal of building toward something bigger: Otter's inaugural user conference.

The Opportunity

We're looking for a Senior Field Marketing Manager to manage events strategy - putting Otter in front of enterprise buyers, and executing necessary follow through that turns presence into pipeline. You'll own tradeshow sponsorships, field events, and our ABM motion, with the goal of building toward something bigger: Otter's inaugural user conference.

This role is for someone who knows how to make field investment matter beyond booth traffic and attendees. You'll think about the end-to-end motion from pre-event targeting through post-event follow-up, connect field execution to pipeline outcomes, and operate as a true partner to Sales and our Executive Team.

Your Impact

• Manage our tradeshow motion end-to-end. Select, negotiate, and plan Otter's sponsorship strategy across industry events in priority verticals - finance, healthcare, technology, and education. Define what earns a yes, manage budget and logistics, and build pre/during/post-event plays that convert event presence into qualified pipeline.
• Run field events that progress pipeline. Design and execute executive roundtables, field dinners, and hosted events in target markets with the precision of an ABM program. Every event should have a defined account list, a clear ask, and a measurable outcome - whether that’s pipeline generation, pipeline progression, or improvements in win-rate.
• Manage our ABM motion. Work with Sales to run account-based programs targeting our highest-priority accounts. Own the strategy for how we reach, warm, and advance named accounts from awareness to active pipeline.
• Lay the groundwork for a user conference. Map what Otter's first owned event looks like, including audience, format, and purpose - and build the internal case for it. Own the execution when it's time to go.
• Make the field-to-pipeline handoff clean. Define what Sales needs to act fast after every event and ABM program. Build the briefs, talking points, and plays that let reps follow up without reinventing the wheel.
• Measure what earns budget. Build reports that connect field investment to pipeline creation, deal velocity, and revenue. Every program has an owner, a goal, and a post-mortem.
• Partner cross-functionally to drive execution. Know the accounts Sales is working and where deals are stalling. Design programs that move them.

We’re Looking For Someone Who

• 5+ years in B2B field marketing or demand generation with direct ownership of event programs.
• Has managed tradeshow programs as a primary owner - including booth strategy, vendor negotiation, pre/post-event plays, and ROI accountability.
• Has run account-based programs targeting named accounts and can show how they move pipeline.
• Has planned and executed owned events (hosted dinners, roundtables, or conferences) end-to-end.
• Can use data to make the case for where to invest and when to cut - connecting event spend to pipeline and bookings impact.
• Works well in ambiguity and doesn't need a playbook to get started.
• Strong project management instincts, and can run multiple programs simultaneously without dropping quality.
• Earns Sales' trust by showing up with context, and delivering on follow-through.

About Otter.ai

We are in the business of shaping the future of work. Our mission is to make conversations more valuable.

With over 1B meetings transcribed, Otter.ai is the world’s leading tool for meeting transcription, summarization, and collaboration. Using artificial intelligence, Otter generates real-time automated meeting notes, summaries, and other insights from in-person and virtual meetings - turning meetings into accessible, collaborative, and actionable data that can be shared across teams and organizations. The company is backed by early investors in Google, DeepMind, Zoom, and Tesla.

Otter.ai is an equal opportunity employer. We proudly celebrate diversity and are committed to building an inclusive and accessible workplace. We provide reasonable accommodations for qualified applicants throughout the hiring process.

Accessibility & Accommodations

Otter.ai is committed to providing reasonable accommodations for candidates with disabilities in our hiring process. If you need assistance or an accommodation during any stage of the recruitment process, please contact [e-mail] at least 3 business days before your interview.

Salary range

Salary Range: $135,000 to $160,000 USD per year.

This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent on several factors. Our base salary is just one component of a comprehensive total rewards package.