Senior Field Marketing and Demand Generation Manager-Public Sector

Ping Identity; Austin (TX); On-site; USD 145,000 - 165,000; Full time

Job summary

Ping Identity is seeking a proactive Senior Field Marketing and Demand Generation Manager for the U.S. Public Sector. This role is crucial for executing marketing strategies that drive pipeline creation and revenue growth, with responsibilities including pipeline management, sales collaboration, and program development.

Benefits

Generous PTO & Holiday Schedule

Parental Leave

Progressive Healthcare Options

Retirement Programs

Education Reimbursement

Commuter Offset

Qualifications

• 7+ years in demand generation, with at least 3 years in the Public Sector.
• Experience in field, channel, and partner marketing programs.
• Strong communicator with a drive for excellence.

Responsibilities

• Own the marketing-sourced pipeline for the Americas Public Sector business.
• Develop and execute the Public Sector field marketing strategy.
• Build high-impact campaigns, including ABM initiatives and events.

Skills

Demand Generation

Field Marketing

Analytical Skills

Project Management

Sales Alignment

Education

Bachelor's degree

MBA

Tools

Salesforce

Marketo

6sense

Job description

Senior Field Marketing and Demand Generation Manager-Public Sector

Join to apply for the Senior Field Marketing and Demand Generation Manager-Public Sector role at Ping Identity

Senior Field Marketing and Demand Generation Manager-Public Sector

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Join to apply for the Senior Field Marketing and Demand Generation Manager-Public Sector role at Ping Identity

About Ping Identity:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

About Ping Identity:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

Ping Identity is seeking a proactive, forward-thinking Senior Field Marketing & Demand Generation Manager to support our U.S. Public Sector business—including Federal, State & Local, and Education markets. This remote role is pivotal in shaping and executing marketing strategies and programs that directly impact pipeline creation and revenue growth.

The ideal candidate will bring a deep understanding of the public sector ecosystem, current trends, and buying dynamics. You’re experienced in field and channel marketing across digital, ABM, and event-based campaigns—and you know how to translate market realities into compelling programs that resonate with government audiences.

Key Responsibilities

Pipeline Ownership

• Own the marketing-sourced pipeline number for the Americas Public Sector business
• Partner with sales on total pipeline targets
• Lead weekly pipeline reviews and represent marketing strategy and forecasts in all sales and business review calls
  
  
  

Sales Alignment

• Collaborate closely with Public Sector sales and channel leaders to define joint objectives and prioritize initiatives that drive pipeline growth
  
  
  

Planning, Strategy & Execution

• Develop and execute the Public Sector field marketing strategy—covering both direct and indirect campaigns with priority partners
• Align efforts with broader sales and marketing objectives
  
  
  

Program Development

• Build and execute high-impact campaigns, including ABM initiatives, digital programs, executive briefings, webinars, in-person and virtual events, and industry tradeshows
  
  
  

Budget Management

• Own the annual field marketing budget, ensuring efficient resource allocation and forecast attainment
  
  
  

Cross-Functional Leadership

• Partner across teams (events, digital, product marketing, SDRs, ops, etc.) to ensure strong campaign execution, lead follow-up, and pipeline conversion
  
  
  

Performance & Analytics

• Use data and insights to continuously improve campaign performance and ROI
• Track, measure, and report on KPIs related to engagement, pipeline impact, and conversion
  
  
  

Skills & Qualifications

• Bachelor’s degree required; MBA a plus
• 7+ years in demand generation, with at least 3 years focused on the Public Sector
• Background in security, IT, or enterprise software preferred
• Deep familiarity with public sector ecosystem, trends, procurement models, and partner landscape
• Proven experience with field, channel, and partner marketing programs (to-, through-, and with-partner)
• Hands-on expertise with Salesforce, Marketo, and platforms like 6sense or similar for intent and analytics
• Strong analytical mindset—comfortable using data to inform decisions and optimize performance
• Highly organized with excellent project management skills in a fast-paced environment
• Strong communicator with a bias for action and a drive for excellence
• Collaborative and responsive—able to work seamlessly with sales, execs, and cross-functional partners
• Able to travel up to 10%
  
  
  

USA: $145,000 to $165,000

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.

Here are just a few of the things that make Ping special:

• A company culture that empowers you to do your best work.
• Employee Resource Groups that create a sense of belonging for everyone.
• Regular company and team bonding events.
• Competitive benefits and perks.
• Global volunteering and community initiatives
  
  
  

Our Benefits:

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)
  
  
  

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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