Senior Facebook (FB) Ads Manager

STERRY; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

STERRY, a leading Growth Marketing Agency, is seeking a Senior Facebook Ads Manager to join their fully remote team. The role involves developing and implementing high-performing Facebook and Instagram ad campaigns, requiring extensive experience and a data-driven approach to optimize ROI and drive conversions for clients.

Qualifications

• 5+ years managing Facebook and Instagram ad campaigns.
• Proven track record in driving conversions and ROI.
• Experience in a remote work environment.

Responsibilities

• Develop comprehensive advertising strategies for Facebook and Instagram.
• Manage and optimize ad campaigns across various types.
• Analyze key metrics and provide performance reports to clients.

Skills

Analytical Skills

Creative Mindset

Communication

Attention to Detail

Tools

Facebook Ads Manager

Google Analytics

Job description

Senior FB Ads Manager

Our company:
STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. Since inception, we've helped our clients raise $25M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce. We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing. Everything we do is directly translatable into online revenue.

About the Role:
We are seeking a highly experienced and results-oriented Senior Facebook Ads Manager to join our fully remote team. You will be responsible for developing, implementing, and optimizing high-performing Facebook and Instagram advertising campaigns for our diverse portfolio of clients. This role requires a deep understanding of Facebook's advertising platform, a data-driven approach, and a proven track record of success in driving conversions and ROI. You will be a key player in our team, collaborating with other marketing professionals to deliver exceptional results for our clients.

Responsibilities:

• Strategy Development: Develop comprehensive Facebook and Instagram advertising strategies aligned with client goals and target audiences. This includes audience research, competitive analysis, and campaign objective setting.
• Campaign Management: Set up, manage, and optimize Facebook and Instagram ad campaigns across various campaign types (e.g., conversions, traffic, brand awareness, lead generation).
• Performance Monitoring & Analysis: Continuously monitor campaign performance, analyze key metrics (e.g., CPA, ROAS, CTR, CPC), and identify areas for improvement. Provide regular performance reports to clients with actionable insights.
• A/B Testing & Optimization: Design and execute A/B tests on ad creatives, targeting parameters, and landing pages to optimize campaign performance and maximize ROI.
• Budget Management: Manage client advertising budgets effectively, ensuring efficient spend and maximizing return on investment.
• Creative Collaboration: Work closely with creative teams to develop compelling ad creatives (images, videos, copy) that resonate with target audiences.
• Platform Expertise: Stay up-to-date with the latest Facebook and Instagram advertising trends, best practices, and algorithm updates. Proactively identify and implement new strategies to improve campaign performance.
• Client Communication: Communicate regularly with clients, providing updates on campaign performance, addressing their questions, and offering strategic recommendations.
• Team Collaboration: Collaborate effectively with other team members (e.g., SEO specialists, content marketers) to ensure integrated marketing strategies.
• Reporting & Documentation: Maintain accurate records of campaign performance and prepare regular reports for internal and client use.

Qualifications:

• Extensive Experience: 5+ years of hands-on experience managing and optimizing Facebook and Instagram advertising campaigns, preferably for agencies or e-commerce businesses.
• Proven Track Record: Demonstrable history of success in driving conversions, improving ROI, and achieving client goals through Facebook advertising. Be prepared to share case studies or portfolio examples.
• Platform Expertise: Deep understanding of Facebook's advertising platform, including campaign setup, targeting options, bidding strategies, and reporting metrics.
• Analytical Skills: Strong analytical skills and experience using data to make informed decisions and optimize campaign performance. Proficiency in using Facebook Ads Manager, Google Analytics, and other relevant analytics tools.
• Creative Mindset: Ability to understand creative best practices and collaborate with creative teams to develop effective ad creatives.
• Excellent Communication Skills: Excellent written and verbal communication skills, with the ability to clearly articulate campaign performance and strategic recommendations to clients.
• Attention to Detail: Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and prioritize tasks effectively.
• Remote Work Experience: Proven ability to work independently and effectively in a remote environment.
• Facebook Blueprint Certification (Preferred): Holding a Facebook Blueprint certification is a plus.