Senior Experimentation Lead - Data-Driven A/B Strategy

Versant Media; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Tuition reimbursement

Employee discounts

Job summary

VERSANT Media in New York is seeking a strategic and data‑driven Manager, Experimentation to lead and scale our A/B testing practice across brands, driving rigorous, insight‑led decision making. You’ll own the experimentation roadmap, designing high‑impact tests and ensuring a cohesive testing strategy where learnings build over time.

You’ll partner closely with analytics, product, editorial, marketing, and engineering teams to define hypotheses, structure experiments with statistical rigor, and

Qualifications

• 5+ years of experience in experimentation, product analytics, or a related quantitative field.
• Strong foundation in statistics, including hypothesis testing, experimental design, and causal inference.
• Hands‑on experience designing and analyzing A/B tests, ideally using tools such as Amplitude or similar experimentation platforms.
• Proven ability to translate business problems into structured experiments and actionable insights.
• Expertise in languages such as SQL, Python/R and experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms.
• Experience working cross‑functionally with product, marketing, editorial, and engineering teams.
• Strong communication skills, with the ability to clearly explain methodology, results, and trade‑offs to both technical and non‑technical stakeholders.
• Ability to manage multiple concurrent experiments and prioritize effectively in a fast‑paced environment.
• Passion for building scalable processes and fostering a culture of experimentation.

Responsibilities

• Define and prioritize a portfolio of high‑impact tests aligned to business goals across product, editorial, marketing, and growth
• Partner with cross‑functional teams to translate business questions into clear, testable hypotheses
• Design experiments end‑to‑end, including success metrics, test structure, segmentation, and measurement approach
• Create a structured repository of experiment results, insights, and recommendations
• Synthesize findings across tests to identify broader patterns and opportunities
• Establish best practices for experiment design, execution, and analysis
• Collaborate with analytics, product, editorial, marketing, and engineering teams to embed experimentation into key workflows

Skills

Experimentation

A/B testing

SQL

Python/R

Statistical analysis

Cross-functional collaboration

Communication

Experiment design

Tools

Amplitude

Databricks

Snowflake

Google Analytics

Tableau

Looker

Omni

Job description

VERSANT Media in New York is seeking a strategic and data‑driven Manager, Experimentation to lead and scale our A/B testing practice across brands, driving rigorous, insight‑led decision making. You’ll own the experimentation roadmap, designing high‑impact tests and ensuring a cohesive testing strategy where learnings build over time.

You’ll partner closely with analytics, product, editorial, marketing, and engineering teams to define hypotheses, structure experiments with statistical rigor, and