Senior Experiential Events Manager — Brand Partnerships

Sanrio, Inc.; Torrance (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

401(k) plan

401(k) matching

Health Insurance (100% paid)

Employee assistance program

Flexible spending account

Life insurance

Paid time off

Parental leave

Vision insurance

Disability insurance

Job summary

Sanrio, Inc. is seeking an Events Associate Manager to bring the brand’s immersive events, partnerships, and retail activations to life.

You’ll lead planning from concept to completion under the Director of Marketing, collaborating across Marketing, Creative, Sales, and E‑Commerce, and coordinating with our Japan HQ. The role requires 6+ years in brand events or experiential marketing, strong project management, and a willingness to travel up to 30%.

Qualifications

• Bachelor's degree in a related field.
• 6+ years in brand events, partnerships, or experiential marketing.
• Proven experience owning full RFP lifecycle.
• Strong budgeting and timeline management.
• Excellent written and verbal communication.
• Willingness to travel up to 30%.
• Hybrid role in Torrance, CA.

Responsibilities

• Lead planning, execution, and evaluation of events.
• Manage budgets, timelines, and vendors.
• Draft scopes of work, issue RFPs, and negotiate contracts.
• Collaborate with cross-functional teams and Japan HQ.
• Analyze post-event results and ROI.

Skills

Brand events

Partnerships

Budget management

Project management

Vendor relations

RFP lifecycle

Communication

Travel flexibility

Education

Bachelor's degree

Tools

Microsoft Office

Airtable

Adobe Suite

Event platforms

Job description

Sanrio, Inc. is seeking an Events Associate Manager to bring the brand’s immersive events, partnerships, and retail activations to life.

You’ll lead planning from concept to completion under the Director of Marketing, collaborating across Marketing, Creative, Sales, and E‑Commerce, and coordinating with our Japan HQ. The role requires 6+ years in brand events or experiential marketing, strong project management, and a willingness to travel up to 30%.