Senior Experiential Design Director — Immersive Environments

Hearst; New York (NY); On-site; USD 180,000 - 190,000; Full time

Job summary

Hearst is seeking a Senior Creative Director, Experiential Design & Brand Environments to shape physical and immersive experiences across Hearst brands and partnerships. You will lead concept through execution for activations, exhibitions, and installations, blending creative vision with project management and AI-enabled workflows.

The near-term focus includes designing a multi-media space for the Hearst Tower, delivering high-visibility experiences that engage audiences, partners, and the

Qualifications

• 8+ years of experience in experiential design, exhibition design, environmental graphics, branded environments, retail activations, event design, architecture, or related creative disciplines.
• Quantifiable experience in large-scale installations, exhibitions, activations, pop-up environments, immersive experiences, or cultural programming.
• Experience managing budgets, schedules, fabrication partners, agencies, consultants, and production teams.
• Strong working knowledge of Adobe Creative Suite and AI tools.
• Understanding of fabrication methods, materials, lighting systems, audiovisual technologies, installation logistics, and production best practices.

Responsibilities

• Develop immersive experiences for Hearst brands and initiatives.
• Lead design and implementation of multimedia space on Hearst Tower's first floor.
• Collaborate with external experience design partner and internal stakeholders.
• Manage budgets, approvals, forecast and reporting.
• Explore emergent technologies including AI-driven experiences, projection mapping, interactive media.
• Create experiences from concept through execution.

Skills

Editing & design

AI fluency

Project management

Spatial design

Audience engagement

Brand comms

Tools

Adobe Creative Suite

AI tools

Job description

Hearst is seeking a Senior Creative Director, Experiential Design & Brand Environments to shape physical and immersive experiences across Hearst brands and partnerships. You will lead concept through execution for activations, exhibitions, and installations, blending creative vision with project management and AI-enabled workflows.

The near-term focus includes designing a multi-media space for the Hearst Tower, delivering high-visibility experiences that engage audiences, partners, and the