Senior Experiential Account Director, Luxury Auto

Digital Agency Jobs; Detroit (MI); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML in Detroit (part of WPP) seeks an Account Director, Experiential to lead experiential marketing for a luxury automotive client. You will drive strategy, client partnerships, and cross-functional team leadership across Creative, Strategy, Media, PR, and Production.

This role emphasizes production excellence, post-event ROI, and revenue growth, with travel as needed. The base salary range is $75,000–$180,000 USD and a hybrid office schedule in Detroit.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Event Management, or related field.
• 8–12 years of progressive marketing experience in agency or client-side settings.
• Experience with luxury and/or automotive accounts preferred.
• Leadership experience in integrated agency environment.
• Willingness to travel and work evenings/weekends during programs.

Responsibilities

• Lead the overall experiential media and activation strategy for a luxury automotive client.
• Champion strategic value of experiential marketing to senior clients.
• Serve as primary senior client contact across experiential initiatives.
• Drive account growth by expanding experiential capabilities.
• Maintain expert knowledge of client business and industry trends.

Skills

Process Rigor & Adaptive Execution

Innovative Thinking & Brand Transform

Experiential Advocacy & Proactive

Strategic Leadership & Growth

Experiential & Luxury Expertise

Integrated Agency Collaboration

Financial & Operational Mastery

Executive Communication & Presentation

Problem-Solving & Agility

Education

Bachelor’s degree or equivalent experience in Marketing, Communications, Event Management, or related field

Job description

VML in Detroit (part of WPP) seeks an Account Director, Experiential to lead experiential marketing for a luxury automotive client. You will drive strategy, client partnerships, and cross-functional team leadership across Creative, Strategy, Media, PR, and Production.

This role emphasizes production excellence, post-event ROI, and revenue growth, with travel as needed. The base salary range is $75,000–$180,000 USD and a hybrid office schedule in Detroit.