Senior Event Sponsorship Program Manager

Snowflake; Menlo Park (CA); Hybrid; USD 156,000 - 204,700; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan

Paid time off and holidays

Parental leave

Job summary

Snowflake is seeking a Senior Event Sponsorship Program Manager to drive sponsorship strategies across their events team. This hybrid role allows for attendance at either the Menlo Park or New York campus.

The successful candidate will have 10+ years of experience with a focus on strategic planning and client management in sponsorship sales. Join Snowflake to collaborate on impactful partnerships that enhance event outcomes.

Competitive salary range is $156,000 - $204,700, along with a comprehensive benefits package.

Qualifications

• 10+ years of experience, with 3+ years in sponsorship sales.
• Proven ability in strategic sponsorship initiatives.
• Experience in complex, matrixed organizations.

Responsibilities

• Develop and execute comprehensive sponsorship strategy.
• Identify and secure sponsors for global strategic events.
• Manage client relationships and drive growth.
• Track and report on sponsorship performance.
• Facilitate alignment with internal stakeholders.

Skills

Strategic thinking

Relationship building

Negotiation skills

Revenue generation

Detail-oriented

Education

Bachelor's degree in a relevant field

Job description

At Snowflake, we are powering the era of the agentic enterprise. We seek AI-native thinkers across every function energized by reinventing how they work. You possess an innate curiosity, treating AI as a high-trust collaborator that is core to solving problems and accelerating impact. We look for low-ego individuals who thrive in dynamic environments and move with an experimental mindset — who rapidly test emerging capabilities to deliver results. At Snowflake, your role is to help redefine how work gets done.

Overview

Snowflake is experiencing exponential growth, and we’re scaling our team to enable and accelerate that growth. We’re passionate about our people, our customers, our values, and our culture. We’re looking for people with a growth mindset and pragmatic insight to solve for today while building for the future. As a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging.

Snowflake is seeking a dynamic and results-oriented Senior Event Sponsorship Program Manager to join our high-performing Events team. This role is for a sponsorship professional with a passion for building impactful partnerships and a strategic mindset that aligns business goals with innovative sponsor experiences. You will play a pivotal role in developing and executing sponsorship strategies across our marketing events portfolio. You will collaborate with cross-functional teams and external partners to secure and grow high-value sponsorships that enhance event impact, elevate the brand, and deliver measurable business results.

This hybrid role requires in-office attendance at either the Menlo Park or New York campus.

What you’ll do

As a Senior Program Manager at Snowflake, you will be expected to balance strategic planning with hands-on execution.

• Develop and Execute Sponsorship Strategy: Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals. You'll also create compelling sponsorship packages, proposals, and presentations tailored to potential partners.
• Identify and Secure Partners: Identify, pitch, and secure sponsors for our global strategic events, ensuring alignment with event and brand objectives. You'll manage the full sponsorship lifecycle, from prospecting and negotiations to activation and renewal.
• Manage Client Relationships & Drive Growth: Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction. Actively seek opportunities to upsell and expand partnerships year-over-year to drive sales growth.
• Analyze and Optimize Performance: Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement. You'll use data, analytics, and financial insights to evaluate opportunities and maximize ROI. You will also monitor industry trends and competitor activity to identify new sponsorship opportunities.
• Champion Cross-Functional Alignment: Proactively identify, resolve, and foster alignment with internal stakeholders across Marketing, Alliance, Partner, Sales, and Event Production teams to ensure all sponsor commitments and event activations are executed flawlessly.
• Set Ambitious Goals and Strategic Priorities: Establish overarching objectives for the sponsorship program that extend beyond your immediate function, ensuring the program accelerates partner growth and contribution to the overall Snowflake ecosystem.

Our ideal candidate will have

• Years of Experience: 10+ years of experience with at least 3 years of experience in sponsorship sales with a strong track record in revenue generation and partner engagement.
• Strategic & Adaptable Mindset: Proven ability to develop and execute strategic sponsorship initiatives that drive business impact. You are skilled in navigating a dynamic environment and can adapt strategies to evolving business needs.
• Collaborative & Communicative: Strong experience in complex, matrixed organizations, leading cross-functional collaboration. You possess exceptional relationship-building and negotiation skills, fostering strong partnerships with internal and external stakeholders.
• Detail-Oriented & Accountable: Skilled in managing multiple initiatives simultaneously, ensuring timely execution and measurable outcomes. You will also track and report on sponsorship performance to deliver insights for continuous improvement.
• Education: A bachelor's degree in a relevant field is required.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

Compensation and benefits

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $156,000 - $204,700.
• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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