Senior Event Operations Manager

Geotab Inc.; Atlanta (GA); On-site; USD 100,000 - 160,000; Full time

Job summary

Geotab is seeking a Senior Event Operations Manager to bridge our global events program with market trends and revenue generation. You will drive strategic investment, partner value, and lead cross‑functional teams across Marketing, Sales, and Finance.

The role owns centralized financial tracking, vendor management, and ROI reporting while shaping event campaigns, pre/post workflows, and data hygiene across platforms to maximize growth.

Qualifications

• Bachelor's degree in Business Administration, Marketing is required.
• Strong knowledge of CRM and marketing automation platforms is essential.
• Experience managing multi-million-dollar event budgets is preferred.

Responsibilities

• Own the centralized financial tracking for the global events program with strict budget alignment.
• Manage vendor invoicing, procurement, and contract tracking with Finance.
• Calculate and report on ROI, CPL, and budget offset targets.
• Maintain Salesforce calendars, dashboards, and data integrity for events.
• Design and execute pre- and post-event marketing workflows using Marketo, HubSpot, Pardot.
• Ensure data synchronization between event platforms and Salesforce CRM.
• Lead cross-functional collaboration with Sales, Revenue Ops, and Partnerships to align GTM priorities.

Skills

Salesforce campaigns

Lead routing

Budget management

Data analytics

Cross-functional collaboration

Go-to-market planning

Education

Bachelor's degree in Business Administration, Marketing

Tools

Salesforce

Marketo

HubSpot

Pardot

Cvent

Bizzabo

Splash

RainFocus

Job description

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out ourblog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Event Operations Manager who will serve as the strategic bridge between our global events program, long-term market trends, and revenue generation. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

The Senior Event Operations Manager owns the operational engine, data flow, and financial governance that make our events profitable. The primary focus of this role is on advocating for strategic investment, driving partnership value, and providing cross‑functional leadership. Operating at the intersection of Marketing, Sales, and Finance, you will define the event campaign narrative, influence GTM priorities, and serve as the subject matter expert to ensure our events program serves as a scalable driver of business growth.

How you'll make an impact:

Own the centralized financial tracking for the global events program, ensuring strict alignment with defined spend targets and approved budgets.

Manage vendor invoicing, procurement processes, and contract tracking in partnership with the Finance team.

Calculate and report on event ROI, cost-per-lead (CPL), and cost-offset targets (e.g., sponsorships and exhibitor fees).

Maintain meticulous financial accuracy in the Global Events Calendar and relevant data platforms.

Serve as the primary Salesforce administrator for the events team, building and managing all event campaigns, hierarchies, and reporting dashboards.

Design and execute pre‑ and post‑event marketing workflows, including email campaigns, landing pages, and automated follow‑ups using our Marketing Automation platform (e.g., Marketo, HubSpot, Pardot).

Ensure seamless data synchronization between event registration platforms and Salesforce CRM.

Monitor data hygiene, ensuring all event leads are accurately tagged, segmented, and routed to the correct sales representatives in real‑time.

This role will plan, execute, and manage marketing campaigns to drive brand awareness, customer engagement, and business growth.

The role will focus on full‑funnel marketing, driving conversions, promoting solutions, and managing demand generation.

Own and administer event registration and management platforms.

Manage on‑site lead retrieval systems, ensuring field teams and sponsors have the technology and training needed to capture prospect data seamlessly.

Develop and enhance the process for lead information acquisition, standardizing how data is collected across internal, external, and partner events.

Build and maintain centralized dashboards that provide leadership with real‑time visibility into event performance, pipeline contribution, and attendee engagement.

Track and report on key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs), opportunity influence, and accelerated deal velocity.

Collaborate cross‑functionally with Sales, Revenue Operations, and Partnerships to align event programming with go‑to‑market (GTM) priorities.

Implement feedback loops and post‑event surveys to measure internal and external stakeholder satisfaction, using data to drive continuous improvement.

Cross functional alignment with supporting teams and business functions to optimize processes and global alignment to events systems and tools.

Leverage event performance data to identify long‑term (1‑5 year) opportunities and industry trends, proactively contributing to segment strategy during planning cycles.

Evolve association and sponsor relationships from transactional vendor management to high‑value strategic partnerships that enhance company visibility and influence.

Facilitate a recurring feedback loop between Sales, Product Marketing, and the Events team. Act as the strategic owner of the event campaign narrative, ensuring that event messaging is aligned with GTM priorities and business objectives.

Serve as a subject matter expert for event intelligence. Instead of simply reporting on ROI, analyze how event participation influences deal velocity and buyer intent, using these insights to advocate for resource allocation and strategic shifts.

What you'll bring to this role:

8–10 years of experiencein Marketing Operations, Revenue Operations, or Commercial Event Operations, specifically within a high‑volume, high‑budget B2B environment.

Bachelor’s degree in Business Administration, Marketing, or a related field.

Equivalent combination of education and/or work experiencein a related field may be substituted.

Expert-level proficiency in Salesforce (campaign management, lead routing, reporting, and dashboard creation). Salesforce Administrator certification is a strong plus.

Strong working knowledge of marketing automation platforms (Marketo, HubSpot, Pardot) and how they integrate with CRM systems.

Hands‑on experience managing event software and registration platforms (e.g., Cvent, Bizzabo, Splash, RainFocus).

Proven ability to manage multi‑million‑dollar budgets, track complex expenditures, and optimize event spend.

Highly data‑driven with a