Senior Enterprise Product Marketing Manager, Base

Coinbase, Inc.; Charlotte (NC); On-site; USD 171,000 - 201,000; Full time

Job summary

Coinbase, Inc. is seeking a Senior Product Marketing Manager for Base to own enterprise and B2B product marketing focused on financial markets. You will define GTM for institutional use cases and drive launch narratives that position Base as the infrastructure layer for onchain trading, lending, and tokenization.

You'll lead cross-functional launches, build a repeatable enterprise proof engine, and shape metrics while mentoring junior PMMs as the team scales.

Qualifications

• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
• Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
• Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
• Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
• Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
• Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
• Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
• Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
• Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
• Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

Skills

GTM strategy

Enterprise marketing

Cross-functional leadership

Crypto/financial markets knowledge

Regulated environments marketing

AI-enabled workflows

Job description

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

We're hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base, focused on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building onchain. You'll set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead the launches that position Base as the infrastructure layer for onchain trading, lending, and tokenization.

What you'll do:

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).

• Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.

• Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.

• Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.

• Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.

• Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

Required Skills and Experience:

• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.

• Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.

• Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.

• Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands‑on execution.

• Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales‑enablement engine for a BD‑led motion.

• Utilizes generative AI responsibly, maintaining human oversight to deliver business‑ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$170,765—$200,900 USD

• Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

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