Senior Enterprise Content Strategist

Content Creators; Northern (KY); Hybrid; USD 116,000 - 137,000; Full time

Benefits offered by this job

Health benefits

Dental & Vision

Paid time off

Disability insurance

Life insurance

401k

Job summary

Motive is seeking a Senior Content Marketing Strategist to own the strategy, development, and outcomes of Motive’s most important content programs. This senior individual contributor role translates audience and business priorities into differentiated, full-funnel content that helps move enterprise prospects and customers through the buying and expansion journey.

You will lead cross-functional programs end-to-end, shaping strategy, roadmap, and editorial standards while partnering with product,

Qualifications

• 6+ years of B2B content marketing experience.
• Experience owning a content portfolio from strategy to measurement.
• Exceptional writing and editing skills.
• Ability to design content ecosystems across formats, channels and stages.
• Experience conducting executive and SME interviews.
• Experience developing differentiated content from proprietary data or expert insights.
• Strong strategic judgment in cross-functional environments.
• Familiarity with transportation, logistics or physical operations is a plus.

Responsibilities

• Set the strategy, roadmap, and editorial direction for high-impact content programs that support Motive’s brand, audience, and pipeline priorities.
• Own complex, full-funnel content programs from opportunity identification through production, distribution, optimization, and measurement.
• Build and lead customer- and expert-first content through executive interviews, SME conversations, customer research and user-generated voices.
• Use data to identify opportunities, prioritize investments, improve distribution and demonstrate impact on brand and pipeline goals.
• Serve as a strategic content advisor to cross-functional partners shaping messaging and program priorities.
• Identify systemic content gaps and build AI-enabled approaches for quality and speed.
• Build trusted relationships with PMM, campaigns, demand gen, customer marketing, and sales to align content with enterprise buying journeys.
• Own content portions of cross-functional projects ensuring quality and timeline adherence.
• Set editorial standards and elevate Motive’s external content voice.

Skills

B2B content marketing

Strategic thinking

Exceptional writing

Executive interviews

Data-driven storytelling

Cross-functional leadership

Content ecosystems

Audience strategy

Proprietary data

Job description

Motive is seeking a Senior Content Marketing Strategist to own the strategy, development, and outcomes of Motive’s most important content programs. This senior individual contributor role translates audience and business priorities into differentiated, full-funnel content that helps move enterprise prospects and customers through the buying and expansion journey.

You will lead cross-functional programs end-to-end, shaping strategy, roadmap, and editorial standards while partnering with product,