Senior Engagement Strategist

AbelsonTaylor Group; Chicago (IL); Híbrido; USD 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental and Vision coverage

401k with Company match 50%

Adoption Assistance

Life Insurance

Disability coverage

Parental Leave

Summer Fridays

Flexible Time Off

Holidays

Learning & Development

Wellness Program

Descripción de la vacante

AbelsonTaylor Group seeks a Senior Engagement Strategist to balance innovative thinking with analytical foundations, grounded in SEO principles and execution. You’ll work across Digital Channels, Relationship Management, Analytics, and Customer Insights to derive insights from performance data and third-party research.

This role collaborates with the Engagement Strategy team to develop actionable opportunities for clients, leveraging tools like Google Analytics and SEMrush to optimize campaigns

Formación

• 3-5 years in digital marketing or advertising
• Pharma exposure is a plus
• Experience with digital monitoring platforms and analytics

Responsabilidades

• Create/Deliver Website Audits for SEO, digital architecture, content strategy, and campaign engagement with ongoing recommendations.
• Develop ecosystems and channel plans for pharmaceutical/healthcare engagement channels.
• Generate campaign findings and analytic insights for continuous improvement in client campaigns.
• Utilize 3rd party tools for competitive assessments (e.g., Google Analytics, SEMrush, ComScore, MRI, Marketo).
• Evaluate customer journey to optimize experience and brand exposure.
• Support new business opportunities with relationship management components.
• Develop social media monitoring and listening capabilities, and manage platforms.

Conocimientos

Analytical skills

Problem solving

Communication

Project management

Adaptability

Educación

Bachelor’s degree in Business/Marketing/Communication/Advertising

Herramientas

AdWords

Keyword Planner

SEMrush

ComScore

MRI

ExactTarget

Marketo

Screaming Frog

GeoEdge

NetBase

GlobalData

Google Analytics

Descripción del empleo

At AbelsonTaylor Group, work that makes you feel good isn't just what we do - it's who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That's why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value - it's a way of life.

Here, you'll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference - one idea at a time.

Now, we are currently seeking a Senior Engagement Strategist to join our team. The Senior Engagement Strategist will balance innovative and creative thinking with analytical and scientific foundations, with a solid foundation in SEO principles and execution. We are looking for experience in Digital Channels, Relationship Management, Analytics, and Customer Insights.

This position plays an integral role with the AbelsonTaylor Engagement Strategy team in deriving insights and developing actionable opportunities for our clients based on available performance data, 3rd party competitive research.

What You'll Do:

• Create/Deliver Website Audits: For SEO, digital architecture, content strategy, and campaign engagement, providing ongoing recommendations.
• Ecosystems and Channel Plans: Use your strong understanding of pharmaceutical/healthcare engagement channels to develop robust ecosystems and channel plans.
• Generate Campaign Findings and Analytic Insights: Conduct tasks for continuous, measurable improvement in client campaigns.
• Leverage 3rd Party Tools: Utilize Google Analytics, SEMrush, ComScore, MRI, ExactTarget, Marketo, and others for competitive assessments.
• Evaluate Customer Journey: Apply insights to determine top customer targets, targeting approach, and implementation strategy to optimize customer experience and brand exposure.
• Support New Business Opportunities: Include relationship management components as assigned.
• Social Media Monitoring: Develop Expertise in social media monitoring and listening technologies, as well as social media platform management.
• Distill Social Conversation and Digital Data: Create coherent analysis, insights, and actionable recommendations in straightforward language.
• Stay Informed on Industry Advancements: Keep up with new technologies, methodologies, and important vendors in communications and marketing analytics.
• Maintain Knowledge Within Client Industries: Understand their technologies, products, target markets, and competitors.

What Makes You A Great Fit:

• Experience: 3-5 Years of professional i n digital marketing or advertising space, pharma exposure is a plus .
• Education: Bachelor’s degree in Business, Marketing, Communication, Advertising, or a related field.
• Experience with Digital Monitoring Technology Platforms: Including AdWords, Keyword Planner, SEMrush, ComScore, MRI, Compete, Screaming Frog, GeoEdge, NetBase, GlobalData, Google Analytics, etc.
• Understanding of Digital Foundations: In SEO, SEM, Web Development, Web, and Media Tracking.
• Knowledge of Multichannel Marketing: Includes channel development, testing, tracking, measurement, analysis, and reporting.
• Strong Analytical Skills: Basic understanding of statistical analysis and social science research methods.
• Exceptional Problem-Solving Skills: To provide insights and recommendations.
• Adaptable: Able to learn new tasks and effectively use new technologies.
• Additional Skills: Strong communication, written, project management, and planning skills.
• Hybrid Schedule: Ability to come into the Chicago office

Benefits and Perks:

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non-birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities
• Wellness Program

Compensation Range: $70,000 - $90,000. The starting salary offer will depend on the candidate's skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.

At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products - not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.

This position follows a hybrid schedule, requiring employees to be onsite Tuesday-Thursday each week in our Chicago office. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in AbelsonTaylor Group's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.