Senior Email Marketing Coordinator

Nashville Public Radio

Ames (IA)

Hybrid

USD 55,000 - 59,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Generous paid time off

Flexible hours

Six weeks of fully paid parental leave

5% automatic 401k contribution after 1

Employee professional development

Remote worker stipends

Reimbursements for fitness costs

CSA subscriptions

Student loans

Eco-friendly purchases

Job summary

Practical Farmers of Iowa seeks a Senior Email Marketing Coordinator to lead email communications, design and edit newsletters, and support broader digital outreach. The role analyzes campaign performance and helps implement efficient processes across teams, including social media content and website updates.

The position emphasizes expanding reach to farmers and landowners, collaborating with a marketing and communications team, and contributing to our mission with flexible, fast-paced work.

Qualifications

Strong understanding of email marketing best practices, including audience engagement, subscriber list management and newsletter production
Three or more years developing and implementing email marketing campaigns
Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising
Develop, document and improve standardized processes for email creation, review, approval, scheduling and distribution
Experience writing and publishing social media content in a professional setting
Strong understanding of social media best practices and trends
Strong written communication skills with ability to write for diverse audiences and channels
Gather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment
Strong organizational and time management skills
Ability to establish and maintain governance for organization-wide email communications
Ability to coordinate cross-functional teams and facilitate timely review and approval of email communications
Ability to identify trends and recommend strategic improvements to email communication practices
Ability to manage multiple communication channels simultaneously while maintaining quality and consistency
Ability to work in a fast-paced environment and meet deadlines
Ability to receive feedback and make changes
Ability to work independently and within a team
Flexible, adaptable and a self-starter
Willing to try new things and learn new skills

Responsibilities

Develop stories and content for PFI’s weekly newsletter, Practical News
Edit, design and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team
Develop content for PFI’s social media channels, including Facebook, Instagram and LinkedIn
Design and implement processes to ensure consistency and efficiency of email marketing work
Facilitate collaboration between departments and teams to achieve project deliverables
Manage capacity and budget efficiently to complete marketing work
Analyze email and social media metrics and report results
Respond to public inquiries, requests for resources and communications across email discussion groups and social media
Support digital marketing manager in maintaining PFI website
Other duties as assigned or volunteered to support department or team projects.

Skills

Email marketing

Email list management

Social media content

Writing & editing

Cross-functional coordination

Time management

Governance for email communications

Education

Degree in marketing or communications

Tools

Salesforce

WordPress

Analytics tools

Job description

Practical Farmers of Iowa is Hiring a Senior Email Marketing Coordinator

About PFI

Practical Farmers of Iowa is a nonprofit organization that has worked to equip farmers to build resilient farms and communities?since 1985. We create learning opportunities via farmer-led events, on-farm?research?and educational content through our robust network of farmers. We also provide funding and technical?assistance?to help farmers adopt regenerative farming practices and grow farm businesses. Our vision is an Iowa with healthy soil, healthy food, clean air, clean?water,?resilient?farms?and vibrant communities.

This work has always been rooted in our value of welcoming everyone and creating a culture of mutual respect. We believe that a diversity of people,?ideas?and perspectives strengthens our ability to find creative solutions, enriches our?understanding?and broadens our impact. At Practical Farmers, we celebrate this diversity and are committed to ensuring that our policies and practices create?an equitable?and inclusive workplace. We take equal opportunity seriously and?seek?to empower and support all applicants and teammates.

Practical Farmers offers a flexible,?supportive?and fast-paced work environment. Professional development is a core part of our?culture?and team members are encouraged to take independent initiative to help fulfill our mission.

About the Position

We’re seeking a senior email marketing coordinator to lead PFI’s email marketing communication by creating, designing, editing and distributing engaging email communications. This role is also responsible for analyzing campaign performance and implementing processes to improve the consistency and efficiency of email marketing. In addition to email marketing, this position supports PFI’s broader digital communications strategy by creating social media content and occasionally uploading website content.

This position will help PFI expand our network and connect more farmers and landowners to our programming. This position will join the hard-working, curious and ambitious marketing and communications team whose main goal is to help expand PFI’s reach and impact.

Duties

Develop stories and content for PFI’s weekly newsletter, Practical News
Edit, design and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team
Develop content for PFI’s social media channels, including Facebook, Instagram and LinkedIn
Design and implement processes to ensure consistency and efficiency of email marketing work
Facilitate collaboration between departments and teams to achieve project deliverables
Manage capacity and budget efficiently to complete marketing work
Analyze email and social media metrics and report results
Respond to public inquiries, requests for resources and communications across email discussion groups and social media
Support digital marketing manager in maintaining PFI website
Other duties as assigned or volunteered to support department or team projects.

Required?Qualifications and Characteristics

Strong understanding of email marketing best practices, including audience engagement, subscriber list management and newsletter production
Three or more years developing and implementing email marketing campaigns
Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising
Develop, document and improve standardized processes for email creation, review, approval, scheduling and distribution
Experience writing and publishing social media content in a professional setting
Strong understanding of social media best practices and trends
Strong written communication skills with ability to write for diverse audiences and channels
Editing and proofreading skills with strong attention to detailGather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment
Strong organizational and time management skills
Ability to establish and maintain governance for organization-wide email communications
Ability to coordinate cross-functional teams and facilitate timely review and approval of email communications
Ability to identify trends and recommend strategic improvements to email communication practices
Ability to manage multiple communication channels simultaneously while maintaining quality and consistency
Ability to work in a fast-paced environment and meet deadlines
Ability to receive feedback and make changes
Ability to work independently and within a team
Flexible, adaptable and a self-starter
Willing to try new things and learn new skills

Desired Qualifications And Characteristics

A degree in marketing, communications or related field preferred
Basic understanding of agricultural production in Iowa
Experience using Salesforce
Experience using analytics tools to evaluate digital communication performance
Experience with website content management systems, WordPress preferred
Ability to respond to member inquiries and fairly enforce community guidelines in a discussion group setting

This is a full-time position with potential for hybrid work. There is a minimum requirement of one to two days per month at the Ames, Iowa, office and seasonal travel around Iowa and surrounding states.

The beginning salary range for this position is $55,000-$59,000 with annual opportunity for salary increases and position advancement.

Benefits

We also encourage employee professional development and offer a range of specialty benefits employees can use to support their wellness, sustainability and financial goals.