Senior E-Commerce & Small Account Growth Manager

BrainPOP; New York (NY); Hybrid; USD 105,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

BrainPOP is seeking a Senior E-Commerce & Small Account Growth Manager to own the commercial operating plan for Classroom and eligible single-school customers, served through self-service and scalable motions. This hands-on role builds automation, experiments, and measurable growth with the Growth & Lifecycle team.

Hybrid in NYC or remote USA, with occasional NYC HQ collaboration 1–2 times per year. You will partner with Product, Engineering, RevOps, Data, Finance, Sales, and Support to optimize

Qualifications

• 8+ years experience in ecommerce growth, digital marketing, or subscription operations.
• Hands-on with marketing automation, journey design, segmentation, and testing.
• Strong analytical and commercial judgment, including funnel/cohort analysis and customer economics.
• Experience translating growth needs into product and integration requirements; coding is not required.

Responsibilities

• Own the small accounts commercial plan and drive revenue growth.
• Improve checkout, renewals, and upgrades for self-service and scalable motions.
• Lead experiments, measure impact, and adjust investments within budgets.
• Define and deliver procurement of automation to improve customer journeys.

Skills

Ecommerce growth

Marketing automation

Analytics

CRM data

Cross-functional

Experiment design

Tools

Salesforce CRM

Pardot

Google Analytics

Notion

Job description

Senior E-Commerce & Small Account Growth Manager

New York, NY (Hybrid) or Remote USA

For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom.

The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.

About the Role

BrainPOP is building a simpler, more scalable way for teachers and individual schools to discover, buy, experience value from, and grow with our products. We are looking for a commercially minded, hands‑on growth operator to turn that opportunity into a scaled capability.

Reporting to the Senior Director, Growth & Lifecycle, you will own the commercial operating plan for Classroom and eligible single‑school customers served through self‑service and scaled commercial motions. This is a hands‑on build‑and‑operate role: you will turn customer insight into better commerce experiences, automated journeys, and measurable growth.

You’ll work alongside the Growth team and partners across Product, Engineering, RevOps, Data, Finance, Sales, and Customer Support. You own the commercial plan and results; your teammates continue to lead their channels, platforms, and technical work. You’ll build hands‑on using shared customer‑contact and quality standards, and work with the Senior Director, Growth & Lifecycle when priorities compete or changes need broader approval.

This role is either hybrid in our NYC office or remote in the US, Eastern time zone preferred. Travel to NYC HQ for onsite team collaboration may be required 1‑2 times per year, or more as needed.

What You Own

• The Small Account commercial plan: Build the plan to reach revenue goals for small accounts, track progress, and adjust when results fall short.
• The E‑commerce buying experience: Make it easier for customers to move from trial to purchase, complete checkout, renew, and upgrade.
• What to improve through automation: Decide which customer and business problems to tackle through automation, and recommend where to invest time and resources.
• Testing and learning: Run experiments, measure what works, and decide what to expand, change, or stop within agreed budgets and priorities.

In this Role, You Will

Commercial performance and experimentation

• Develop and operate the small accounts operating plan, balancing acquisition, retention, expansion, and customer economics.
• Establish baselines and track results through a clear reporting and forecasting cadence.
• Diagnose revenue leakage and run focused experiments, scaling what works and stopping what does not.
• Recommend priorities, investments, and corrective actions based on customer evidence and commercial impact.

Commerce experience and automation

• Define and prioritize commercial requirements for self‑service purchase and subscription capabilities, translating them into build requirements and acceptance criteria.
• Continuously improve purchase conversion using customer feedback, funnel analysis, and approved pricing and packaging tests.
• Design, build, and optimize assigned commerce workflows, including audience logic, triggers, exit conditions, and performance monitoring.
• Adapt existing onboarding and engagement programs to segment needs using agreed activation milestones, without creating parallel customer communications.

Expansion and operational delivery

• Identify and validate usage and purchase signals that indicate readiness for upgrades or institutional expansion.
• Define segment‑specific qualification and handoff requirements, including when customers move to higher‑touch coverage.
• Specify the data, account visibility, and routing needed to make the motion reliable.
• Drive initiatives from requirements through launch and measurement, including operational readiness, playbooks, and feedback loops.

You Are

• You are equal parts strategic thinker and hands‑on builder, comfortable turning revenue goals into a practical plan and building, testing, and improving the workflows and buying experiences that deliver results.
• You are commercially minded and data‑driven, curious about where customers get stuck and disciplined about using experiments, customer insight, and performance data to decide what to improve, scale, or stop.
• You understand subscription businesses and digital commerce, with genuine empathy for K–12 educators and a commitment to making it easier for teachers and schools to buy, renew, and grow.
• You are a highly collaborative operator, able to bring structure to ambiguity, manage complex projects, and move work forward across Marketing, Product, Engineering, and RevOps—taking clear ownership while respecting others’ expertise and responsibilities.

On Your Resume

• 8+ years experience across ecommerce development, digital growth, subscription marketing, or commercial operations, with demonstrated customer and revenue outcomes.
• Hands‑on expertise in marketing automation (Pardot experience preferred), journey design, segmentation, and testing.
• Strong analytical and commercial judgment, including funnel and cohort analysis, customer economics, and experiment design.
• Experience translating growth needs into product and integration requirements, with fluency in how CRM, product, and transaction data connect; coding is not required.
• Proven ability to lead cross‑functional delivery, combining strategic prioritization with hands‑on execution in a lean environment.
• Demonstrated fluency with relevant marketing and e‑commerce tech stack: Google Analytics (required), Salesforce CRM (preferred), Pardot (preferred).
• Experience leveraging AI technologies for enhanced productivity (Notion preferred).

Preferred Experience

• K–12 or edtech, including teacher, school, and district buying and adoption patterns strongly preferred.
• Self‑service or product‑led growth that connects individual adoption to institutional opportunities.
• Salesforce, subscription billing and checkout systems, and product‑usage data.
• Building a new growth capability or substantially improving an existing customer journey.

Location

The BrainPOP team operates in a hybrid work environment: Each role has remote flexibility and an in‑person component at our New York headquarters or other meeting locations. Based on the requirements of a specific role, we may prioritize hiring within a commutable distance of our New York headquarters or in another region relevant to that role.

We can employ individuals residing in the following approved hiring states. States not listed below may be considered based on factors including the needs of a specific role.

• Arizona
• California
• Connecticut
• Florida
• Georgia
• Massachusetts
• Missouri
• New Jersey
• New York
• North Carolina
• Ohio
• Pennsylvania
• South Carolina
• Texas
• Washington

#LI-DNI

We take a geo‑neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We have competitive pay bands for all other countries based on market standards. Individual compensation decisions are based on a number of factors, including experience level, skill set, and balancing internal equity relative to peers at the company. Based on these factors, we expect most of the candidates offered roles at our company to fall healthily throughout the range. We recognize that the person we hire may be less experienced (or more senior) than this job description, as posted. If so, the updated salary range will be communicated to you as a candidate.

USA Pay Scale

$105,000 - $140,000 USD

Life at BrainPOP

At BrainPOP, our work directly impacts how teachers teach and students learn. They inspire us to build solutions that facilitate joy and meaningful learning outcomes. Our commitment to educators and kids is reflected in our dedication to the BrainPOP team: ensuring their experience is empowering, creative, collaborative, playful, and anchored in learning and growth.

Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual citizens, and so much more. We value diversity and inclusion, collaboration, and learning from multiple perspectives.

We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.

Voluntary Self‑Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in BrainPOP’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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