Senior DTC Ecommerce Product Manager (Shopify Plus)

Brighton Health Plan Solutions, LLC; California; On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Competitive salary and incentives

Inclusive benefits package including 4

Generous paid time off

Professional development and growth

Collaborative and innovative work

Job summary

Brighton Collectibles seeks a Senior Product Manager, Ecommerce, to lead our direct-to-consumer strategy on Brighton.com. You will own the roadmap, partner with Engineering, Design, Marketing, and Merchandising, and drive growth through data-driven decisions and a strong Shopify Plus foundation.

You bring 6+ years in DTC ecommerce product management, a proven record of launching digital products, and an end-to-end ownership mindset.

Qualifications

• 6+ years of DTC ecommerce product management experience in a high revenue growth environment.
• Deep expertise in Shopify Plus and its ecosystem, paired with a naturally analytical problem-solving approach
• Strong experience with scrum / agile workflows
• Strong experience managing both vendors and internal stakeholders, with a track record of building trust and following through on commitments
• Strong experience with project management tools and cross-functional execution
• Proven record of launching and scaling digital products from idea through to results
• A true end‑to‑end owner mentality, someone who takes full accountability for a project and the details
• Excellent written and spoken communication, including the instinct to proactively flag risks
• Demonstrated self‑starter energy and initiative
• Ability to thrive in ambiguity and adapt to growth-driven needs

Responsibilities

• Lead the Brighton.com roadmap, focusing on customer needs and data-driven insights.
• Drive with data: define and monitor evergreen KPIs and hypotheses; run A/B and multivariate experiments.
• Build relationships and partner with Project Management, Engineering, Design, Merchandising, and Marketing.
• Master the Ecommerce tech stack and drive conversion improvements.
• Lead initiatives with in-house staff and agency partners.
• Guide product decisions using market research, data, and stakeholder input.
• Share updates with stakeholders to drive alignment on progress and priorities.

Skills

DTC Ecommerce

Shopify Plus

Data-Driven

Agile / Scrum

Stakeholder Management

Project Management

End-to-End Ownership

Communication

Self-Starter

Ambiguity Adaptation

Tools

Shopify Plus ecosystem

Job description

About this role

We are seeking a dynamic, experienced individual to join Brighton as our Senior Product Manager, Ecommerce. You will lead both strategic vision and stakeholder alignment for our direct to consumer ecommerce business. The ideal candidate is a strong player-coach with a background in ecommerce, product management, analytics, and a deep understanding of the Shopify Plus platform and its surrounding ecosystem.

Primary responsibilities:

• Lead the Brighton.com roadmap, focusing on what customers need and what the data is telling us.

• Drive with data:

  • Define and monitor evergreen KPIs

  • Define hypotheses to track performance of new and existing functionality/experiences

  • Run experiments (A/B and multivariate) to find the answers to leadership's (and your own) questions

  • Become an authority on "what works" and the data that supports these conclusions

• Build strong relationships and become an effective partner to all business functions: Project Management, Engineering, Design, Merchandising, and Marketing.

• Master our Ecommerce tech stack while driving improvements that boost conversion.

• Lead initiatives with both in-house staff and agency partners.

• Guide smart digital product decisions using market research, comprehensive technology knowledge, user feedback, insights from Consumer Care, and your own experience.

• Become a beacon of data-driven transparency, sharing updates with stakeholders to drive alignment on progress, priorities, and goals.

Here's what you'll bring:

• 6+ years of DTC ecommerce product management experience in a high revenue growth environment

• Deep expertise in Shopify Plus and its ecosystem, paired with a naturally analytical problem-solving approach

• Strong experience with scrum / agile workflows

• Strong experience managing both vendors and internal stakeholders, with a track record of building trust and following through on commitments

• Strong experience with project management tools and cross-functional execution

• Proven record of launching and scaling digital products from idea through to results, not just handing off at launch

• A true end-to-end owner mentality, someone who takes full accountability for a project and the details that support it without needing to be chased

• Excellent written and spoken communication, including the instinct to proactively flag risks, blockers, and status before being asked

• Demonstrated self-starter energy: someone who shows up engaged, brings ideas forward, and takes initiative rather than waiting for direction

• The ability to thrive in ambiguity, get buy-in for decisions, and adapt in support of growth-driven, evolving business needs

We'd love if you also have:

• Experience as a founding Product Manager
  

We offer

• Competitive salary and incentives

• Inclusive benefits package including 401(k), medical, dental, and vision

• Generous paid time off

• Professional development and growth opportunities

• Collaborative and innovative work environment

About Brighton

In 1972, our founders Jerry and Terri Kohl set out with a simple but bold idea: create beautifully crafted accessories that feel personal, meaningful, and made to last. They believed that artistry matters and that customers should be treated like lifelong friends. That belief still fuels us today.

At Brighton's headquarters, you'll find a community of passionate creators, problem-solvers, and innovators. Our buying team imagines what's next, our account specialists and shipping experts keep our nationwide network moving with precision, and our in-house artisans bring each design to life with extraordinary skill. We even have dedicated teams who restore and refresh beloved pieces so they can continue their journey with the people who cherish them.

Joining us means stepping into a place where heritage craftsmanship meets forward-thinking design. We're a company grounded in heart, yet always reaching for what's possible. Here, you're not just part of a brand, you're part of building the future of retail, one thoughtfully crafted handbag, necklace, and charm at a time.