Senior Director, Subscription Marketing

The Daily Beast; New York (NY); Hybrid; USD 135,000 - 150,000; Full time

Job summary

The Daily Beast is seeking a Senior Director of Subscription Marketing to drive acquisition and retention for its digital subscription products. This pivotal role involves leading marketing strategies, optimizing conversion funnels, and managing a new subscription-focused team. If you have extensive experience in subscription marketing and a passion for digital innovation, we want you to help shape our future.

Benefits

Mission-driven team

Opportunities for growth

Collaborative work environment

Competitive salary and benefits

Qualifications

• 7–10+ years of experience in subscription marketing within a news organization.
• Proven track record driving growth for digital subscription products.
• Leadership experience or potential to manage a team.

Responsibilities

• Lead marketing efforts across acquisition, conversion, onboarding, engagement, and retention.
• Plan and execute campaigns to drive paid subscriber growth.
• Analyze funnel performance and improve conversion rates.

Skills

Acquisition

Retention

Performance Marketing

Lifecycle Marketing

Conversion Rate Optimization

Data Analysis

Cross-Functional Collaboration

A/B Testing

Tools

CRM Platforms

Analytics Tools

A/B Testing Frameworks

Job description

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Join to apply for the Senior Director, Subscription Marketing role at The Daily Beast

The Daily Beast delivers fearless reporting and sharp cultural commentary to millions of readers each month. With a loyal and growing subscriber base, we’re investing deeply in our digital subscription product—and we’re looking for an experienced leader to take it to the next level.

The Role

We’re seeking a Senior Director, Subscription Marketing with extensive experience driving acquisition and retention for digital subscription products—ideally at a major publisher or news organization. This person will own the end-to-end subscription marketing strategy and execution, working cross-functionally to grow both reach and revenue.

You’ll be the senior-most marketer focused on subscription growth, with a deep understanding of how to drive conversions, optimize funnel performance, and keep subscribers engaged. This is a hands-on role that requires expertise in marketing execution as well as the vision to scale a team over time. You will be the initial hire to a new stand-alone team focused exclusively on subscriptions, with an opportunity to build a team around you as our subscriber base grows. You'll report directly to the President and play a pivotal role in shaping the future of our subscription program. This role is a hybrid position based in our NYC HQ.

Responsibilities

• Lead full-funnel marketing efforts across acquisition, conversion, onboarding, engagement, and retention
• Plan and execute campaigns to drive paid subscriber growth, using performance channels, onsite messaging, lifecycle marketing, and promotions
• Work closely with editorial, product, analytics, and design teams to identify opportunities to optimize user journeys and improve conversion rates
• Develop and test pricing and promotional strategies that maximize revenue and subscriber lifetime value
• Use data to analyze funnel performance, segment audiences, and drive personalization at scale
• Own A/B testing across creative, messaging, and offers to inform ongoing optimization
• Build and oversee subscriber retention programs and lifecycle communications
• Set KPIs, manage reporting, and regularly communicate results and recommendations to leadership
• Help define resourcing needs and eventually grow a high-performing subscription marketing team

Qualifications

• 7–10+ years of experience in subscription marketing, with a strong focus on acquisition and retention within a news organization
• Proven track record driving growth for a digital subscription product
• Deep knowledge of performance marketing, lifecycle marketing, and conversion rate optimization
• Expertise with website subscription funnels—including paywalls, landing pages, and registration flows
• Hands-on experience with CRM platforms, ESPs, analytics tools, and A/B testing frameworks
• Ability to balance strategic thinking with strong executional skills
• Strong collaboration skills and comfort working cross-functionally in a fast-paced environment
• Entrepreneurial mindset with a passion for journalism and digital innovation
• Leadership experience or clear potential to hire and manage a team as the business scales

What We Offer:

• A mission-driven team passionate about quality journalism
• Opportunities for growth and professional development
• A collaborative and flexible work environment
• Competitive salary and benefits package
• This position is hybrid (3+ days in office).

The pay range for this full-time position is $135,000-$150,000. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and other factors. The Daily Beast is a globally recognized publication at IAC with our headquarters in New York City.

Additional Information

Don’t meet every single requirement listed here? If you’re interested in joining the Beast but your past experience doesn’t align perfectly with this job description, we encourage you to give it a shot all the same. It might turn out that you’re just the right candidate for this or other roles. See more about our commitment to diversity at https://www.thedailybeast.com/company/diversity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Books and Printed News

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