Senior Director, Strategic Communications & Public Relations

Public Relations Society of America Inc.; Fort Lauderdale (FL); On-site; USD 86,000 - 106,000; Full time

Benefits offered by this job

Affordable Health Insurance

Retirement Options – FRS Pension/Plan

Wellness Program

Vacation/Paid Time Off

Winter and Spring Break Off

Paid Parental Leave

Tuition Assistance and Reimbursement

Job summary

Broward College, located in South Florida, seeks a Senior Director of Communications & Public Relations to lead earned media, executive positioning, crisis communications, and institutional storytelling.

Reporting to the Vice President of Strategic Communication and Marketing, the role manages news media relations across local, state, and national outlets, serves as a primary PIO, and mentors a Communications team.

Qualifications

• Bachelor’s degree in Public Relations, Strategic Communications, Journalism, or related field required; Master’s degree preferred.
• Minimum 10 years in public relations/news media relations or institutional communications with managerial leadership.
• Direct experience in higher education communications or journalism/news media covering higher education, public policy, or academic sectors.

Responsibilities

• Cultivates relationships across the institution and cross-functional teams to maximize content value and support multi-departmental goals.
• Designs and executes integrated public relations strategies to elevate Broward College’s brand.
• Prepares executive-level communications including speeches, op-eds, policy briefs, and talking points.
• Acts as primary Public Information Officer and leads rapid external press communications during incidents or high-stakes cycles.
• Pitches stories to local, state, and national outlets and coordinates journalist interviews.
• Manages team, budgets, analytics, and PR vendor contracts.

Skills

Public relations

News media relations

Strategic communications

Crisis communications

Executive communications

Team leadership

Education

Bachelor’s degree in Public Relations/Strategic Communications/Journalism

Master’s degree preferred

Job description

Broward College, located in South Florida, seeks a Senior Director of Communications & Public Relations to lead earned media, executive positioning, crisis communications, and institutional storytelling.

Reporting to the Vice President of Strategic Communication and Marketing, the role manages news media relations across local, state, and national outlets, serves as a primary PIO, and mentors a Communications team.