Director of Social Media & Digital Strategy

Broward College Foundation, Inc.; Fort Lauderdale (FL); On-site; USD 65,000 - 76,000; Full time

Benefits offered by this job

Health insurance

FRS Pension Plan

Wellness program

Vacation/Paid Time Off

Tuition assistance

Job summary

Broward College in Fort Lauderdale seeks a Director of Social Media to lead multi‑platform strategy, content direction, and campus engagement. You will oversee short‑form video, social listening, executive digital positioning, and student ambassador programs, guiding a team to tell authentic Broward College stories.

The role collaborates with Communications/PR, Paid Marketing, and Admissions, setting KPIs, optimizing content distribution, and driving enrollment and engagement through a cohesive

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations or related field.
• Minimum 3 years of progressive experience leading social media strategy, digital campaigns, and audience growth with supervisory or project leadership.
• Experience managing social media in higher education or with education/consumer brands preferred.

Responsibilities

• Lead multi‑platform social strategy, organic storytelling, and short‑form video oversight.
• Direct social listening, crisis response, and campus engagement across events and student programs.
• Collaborate across Marketing & Communications to align narratives with enrollment, PR, and major initiatives.
• Oversee Student Ambassador programs and executive digital positioning for leadership.

Skills

Social media strategy

Digital campaigns

Audience growth

Supervisory/leadership

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Digital Media

Bachelor’s degree in Journalism

Bachelor’s degree in Public Relations

Job description

Broward College in Fort Lauderdale seeks a Director of Social Media to lead multi‑platform strategy, content direction, and campus engagement. You will oversee short‑form video, social listening, executive digital positioning, and student ambassador programs, guiding a team to tell authentic Broward College stories.

The role collaborates with Communications/PR, Paid Marketing, and Admissions, setting KPIs, optimizing content distribution, and driving enrollment and engagement through a cohesive