Senior Director, Social Strategy & Content

Humana Inc; Trenton (NJ); Hybrid; USD 126,000 - 174,000; Full time

Job summary

Humana Inc. seeks an Associate Director of Social Media to lead organic social strategy and content planning across priority channels, guiding performance insights and channel best practices.

The role collaborates with creative, communications, brand, legal, compliance, analytics, and business teams to ensure compliant, on-brand social experiences. Remote/hybrid options are available for this senior leadership role.

Qualifications

• Bachelor’s degree or equivalent professional experience in a related field.
• 8+ years of experience in social media strategy, digital marketing, content strategy, brand communications, public relations, or related roles.
• 2+ years of experience leading associates, managing direct reports, or directing cross-functional social media workstreams.
• Experience using social media analytics, audience insights, platform performance, or social listening data to inform content decisions and improve outcomes.

Responsibilities

• Lead organic social media strategy and content planning across priority channels, audiences, and business initiatives.
• Translate business goals, audience insights, brand standards, and performance data into social content calendars, campaign recommendations, and channel guidance.
• Partner with creative, communications, brand, legal, compliance, analytics, and business stakeholders to deliver social content that is clear, engaging, compliant, and on-brand.
• Use social performance reporting, listening insights, and platform trends to optimize content, improve engagement, and inform future strategy.
• Lead, coach, and develop a team of social media strategists, setting clear priorities, strengthening strategic capability, and fostering accountability for high-quality social programs.
• Guide social media governance, workflows, stakeholder education, and team routines that improve quality, speed, consistency, and accountability.

Skills

Social media strategy

Digital marketing

Content strategy

Brand communications

Public relations

Team leadership

Analytics & insights

Governance & compliance

Education

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or related field

Tools

Sprinklr

Workfront

Aprimo

Job description

Humana Inc. seeks an Associate Director of Social Media to lead organic social strategy and content planning across priority channels, guiding performance insights and channel best practices.

The role collaborates with creative, communications, brand, legal, compliance, analytics, and business teams to ensure compliant, on-brand social experiences. Remote/hybrid options are available for this senior leadership role.