Senior Director, Social Media & Content Strategy, Global

Vantagedc; Denver (CO); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Vantage seeks a visionary Senior Director, Social Media & Content Strategy to lead global social media and digital content efforts within the Marketing team. You will define audience-first strategies, governance, and success metrics to strengthen the company's reputation.

You will build a scalable content engine, engage across LinkedIn, X, YouTube, Instagram and emerging channels, and translate complex data-center topics into compelling storytelling for diverse global audiences.

Qualifications

• Mastery of social media platforms and content distribution
• Ability to translate technical topics for broad audiences
• Experience building and guiding editorial calendars and governance

Responsibilities

• Develop and lead global social media strategy with defined audience, voice and metrics.
• Create audience engagement programs across multiple channels.
• Establish governance, policies, and publishing best practices.
• Collaborate with Policy, Sustainability, Development, and Operations teams to educate and inform stakeholders.

Skills

Social media strategy

Content strategy

Editorial leadership

Audience engagement

Storytelling

Strategic planning

Team leadership

Job description

About Vantage

Vantage powers, cools, protects and connects the technology of the world's well-known hyperscalers, cloud providers and large enterprises. Developing and operating across North America, EMEA and Asia Pacific, Vantage has evolved data center design in innovative ways to deliver dramatic gains in reliability, efficiency and sustainability in flexible environments that can scale as quickly as the market demands.

Marketing Department

The marketing team is responsible for Vantage's brand, identity and positioning in the global marketplace. The department also leads public and analyst relations to ensure constituents are educated on Vantage's products, services and markets. The team partners with sales, new site development, construction, finance, people and culture, public policy, internal communications, sustainability and other departments to grow market share, acquire and retain customers, expand into new geographies, understand customer sentiment and promote the company as an employer of choice.

Position Overview

This role can be based in our Sterling, VA or Denver, CO, or other Vantage locations, in alignment with our flexible work policy (3 days onsite, 2 days remote).

Reporting to Vantage's Global Marketing Lead, and working closely with the Chief Marketing & Communications Officer, the Senior Director, Social Media & Content Strategy will lead Vantage's global social media and digital content function, developing and executing an audience-first strategy that strengthens the company's reputation, builds stakeholder trust, and increases understanding of the critical role digital infrastructure plays in modern society. This role is responsible for transforming Vantage's digital presence through strategic storytelling, compelling multimedia content, and platform-specific audience engagement. The Senior Director will establish a clear purpose, audience, content strategy, and success metrics for every social and digital channel, ensuring each platform effectively supports Vantage's business, reputation, community engagement, and stakeholder relations objectives.

A primary focus of the role will be building and leading a scalable content engine capable of producing high-quality, engaging, and accessible content that resonates with a broad range of audiences, including:

• Local communities
• Policymakers and government officials
• Economic development stakeholders
• Employees and prospective employees
• Media and influencers
• Industry stakeholders
• Customers and partners
• Investors and analysts

The ideal candidate is a strategic and creative leader with deep expertise in content strategy, digital communications, social media, audience engagement, storytelling, editorial planning, and emerging digital platforms. This individual will work closely with Media Relations, Policy and Government Affairs, Sustainability, Human Resources, Sales, Regional Marketing, and executive leadership to elevate Vantage's voice and strengthen its reputation across global markets.

Essential Job Functions

Social Media Strategy & Leadership

• Develop and lead Vantage's global social media strategy, defining the purpose, audience, content framework, and success metrics for each platform.
• Identify key target audiences and establish platform-specific strategies for LinkedIn, X, YouTube, Instagram, TikTok, podcasts, and emerging digital channels.
• Create audience engagement programs designed to build trust and foster dialogue with communities, policymakers, industry stakeholders, employees, recruits, and customers.
• Drive audience growth, engagement, share of voice, and positive sentiment across digital channels.
• Establish governance, policies, content standards, and publishing best practices across the organization.
• Continuously evaluate platform effectiveness and identify opportunities for innovation and growth.

Stakeholder & Reputation Storytelling

• Develop content strategies that increase understanding of Vantage's role in enabling the digital economy and supporting modern society.
• Create storytelling programs that highlight economic development impact, job creation and workforce development, community investment, sustainability initiative, energy innovation, customer successes, and employee stories and culture
• Translate complex topics into engaging, easily understandable content for non-technical audiences.
• Partner with Policy, Sustainability, Development, and Operations teams to create educational content that addresses common questions and concerns about data centers and digital infrastructure.

Content Strategy & Editorial Leadership

• Develop and oversee a global content strategy aligned with business priorities, reputation objectives, emerging issues, and stakeholder needs.
• Build and manage a global editorial calendar aligned with community engagement efforts, reputation campaigns, major announcements, industry events, policy priorities, and executive thought leadership.
• Partner with regional teams to identify meaningful local