Senior Director, Sales, Industrial Sewing and Printing

Brother USA; Denver (CO); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Brother USA is seeking a Senior Director of Sales for Industrial Sewing Machines and Industrial Printing to lead the US sales organization. You will drive strategy, forecast performance, and collaborate with cross-functional teams to grow revenue and market share.

The role focuses on the IPD portfolio with leadership across regional managers and partners, ensuring strong customer relationships and channel expansion in the United States.

Qualifications

• Experience leading sales for industrial sewing or printing equipment.
• Proven ability to develop and execute growth strategies.
• Strong relationship-building with distributors, OEMs and customers.

Responsibilities

• Lead sales strategy for Industrial Sewing Machines and Industrial Printing.
• Develop plans to achieve revenue, profitability, and market share targets.
• Forecasting, budgeting, and cross-functional collaboration with operations, product management and finance.
• Manage regional sales teams and channel partners; drive QBRs and market expansion.
• Represent the company in trade shows and industry events to strengthen market presence.

Skills

Sales leadership

Strategic planning

Channel development

Cross-functional collaboration

Job description

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Senior Director, Sales, Industrial Sewing and Printing leads the sales organization for the Industrial Products Division (IPD), with responsibility for the Industrial Sewing Machines (ISM) and Industrial Printing (IP) product portfolios. This role develops and executes comprehensive sales strategies that drive sustainable revenue growth, profitability, market expansion, and customer satisfaction across the United States.

The Senior Director is accountable for sales strategy, channel development and support, sales forecasting, budgeting, business planning, and organizational performance. This position provides leadership for Regional Sales Managers, Technical Sales Specialists, Product Managers, and other sales personnel while fostering collaboration across Operations, Finance, Customer Service, Product Management, and global business partners.

While primarily focused on the U.S. market, this role also provides leadership and strategic alignment with Central and South American subsidiaries, through collaboration, influence, and global business leadership.

Duties & Responsibilities

Sales Strategy & Business Development

• Develop and execute the overall sales strategy for the Industrial Sewing Machines and Industrial Printing businesses to achieve or exceed revenue, profitability, and market share objectives
• Analyze business trends, customer needs, competitive activity, and industry developments to identify growth opportunities and support strategic planning
• Develop and execute strategic business plans that support long-term category growth and market expansion
• Identify, develop, and strengthen relationships with key end users, distributors, dealers, OEMs, and strategic channel partners
• Drive new customer acquisition through consultative, solution-based selling and integrated cross-functional team approaches
• Conduct Quarterly Business Reviews (QBRs) with key customers and distribution partners
• Collaborate with channel partners to increase end-user engagement and expand market penetration
• Recommend pricing strategies, sales programs, and channel initiatives to maximize business performance
• Participate in trade shows, customer events, technology seminars, and industry association meetings to strengthen market presence and customer relationships
• Serve as the executive liaison between customers and internal cross-functional teams