Senior Director, Product Marketing & GTM Strategy

Guild; Denver (CO); Hybrid; USD 220,000 - 284,000; Full time

Benefits offered by this job

Health benefits

401k

Vacation

Sick leave

Parental leave

Disability insurance

Life insurance

Fertility benefits

Wellness benefits

Education benefits

Job summary

Guild is seeking a strategic, hands‑on product marketing leader to drive the company’s portfolio narrative and GTM excellence from Denver. This role focuses on turning product detail and customer insight into a clear, differentiating story used across the business.

You will lead the PMM function, scale the team, and partner with Product, Sales, and Marketing to ensure coherent messaging, effective launches, and measurable impact on adoption and retention.

Qualifications

• 12+ years of B2B marketing leadership experience.
• 7+ years in product marketing in a B2B enterprise/marketplace.
• HR or education domain experience is helpful but not required.
• Experience leading product marketing teams and PMM function.

Responsibilities

• Own core positioning, messaging, and buyer narrative for Guild's portfolio.
• Translate narrative into GTM language for website, decks, and enablement.
• Launch readiness across GTM teams: briefs, release tiers, communications, and proof points.
• Lead PMM function and define its scope relative to other teams.

Skills

B2B marketing leadership

Product marketing leadership

Strategic storytelling

Executive collaboration

Education

Bachelor's degree or equivalent experience

MBA (nice to have)

Job description

Guild is seeking a strategic, hands‑on product marketing leader to drive the company’s portfolio narrative and GTM excellence from Denver. This role focuses on turning product detail and customer insight into a clear, differentiating story used across the business.

You will lead the PMM function, scale the team, and partner with Product, Sales, and Marketing to ensure coherent messaging, effective launches, and measurable impact on adoption and retention.