Senior Director, Product Design

Coca-Cola HBC; Atlanta (GA); On-site; USD 202,000 - 229,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Director, Product Design, to lead the design discipline within our Digital Product & Engineering organization. You will own the user experience and design of our digital products, focusing on prioritized domains and ensuring on-brand, intuitive interfaces while guiding a high-performing design team.

Reporting to the VP, you will establish design principles and a shared design system, partner with Product and Engineering leaders, and drive user research,

Qualifications

• 10+ years of product or experience design with 4–5 years leading and managing design teams.
• Portfolio showing end-to-end design of complex digital products, ideally enterprise or B2B software and data-rich or analytics products.
• Proven experience building or scaling a design function.
• Deep expertise in interaction design, visual design, and user-centered design methodologies.
• Experience creating and governing design systems and component libraries.
• Strong user research and usability practice within product processes.
• Fluency with modern design tools and collaboration with engineering on implementation.
• Extensive experience in a global, matrixed organization with multi-market products.
• Experience in marketing, commercial, or revenue growth contexts.
• Experience standing up design operations and pooled/shared-services design models.

Responsibilities

• Own the design and branding of digital products and establish design principles and quality standards.
• Build and lead the Product Design organization with talent development and performance expectations.
• Own the design system and ensure cross-product consistency with engineering collaboration.
• Lead user research and discovery to ground decisions in evidence.
• Allocate design resources across the portfolio to balance priority work and support.
• Partner with Product Managers and Tech Leads to shape product direction and ensure alignment.
• Translate complex requirements into clear, usable experiences that drive adoption.
• Elevate craft through design critiques and evolving artifacts from wireframes to high-fidelity prototypes.

Skills

Agile Methodology

Product Design

UX Research

Leadership

Long Term Planning

Microsoft Azure

Microsoft Office

Negotiation

Process Improvements

Risk Management

Software Development

SDLC

Strategic Alignment

SQL

Vendor Management

Waterfall Model

Education

Bachelor's degree in Design, HCI, Human Factors, Psychology, Graphic Design, Industrial Design, Computer Science, or related field

Master's degree preferred

Tools

Figma

Job description

Job Description Summary: Role Overview: We are seeking a Senior Director, Product Design, to lead and elevate the design discipline within our Digital Product & Engineering organization. Reporting to the VP of Digital Product & Engineering, you will own the user experience and design of The Coca-Cola Company’s digital products, with primary focus on prioritized domains, creating intuitive, on-brand interfaces while leading the design team that builds them. You will establish design principles, quality standards, and user-centered practices that shape how products are experienced across our portfolio. You will lead Digital Product Design, UX Research, and our design system, partnering closely with Product and Engineering leadership to ensure every product is grounded in deep user understanding, exceptional design quality, and consistent experience

What You’ll Do for Us

• Own the design and branding of digital products: establish and champion the design principles, quality standards, and user-centered practices that shape how products are experienced across the portfolio, ensuring every product delivers a consistent, intuitive, accessible, and brand-aligned experience (consistent with broader branding and communication standards at TheCoca-Cola Company)
• Build and lead the Product Design organization: build and develop a world-class Product Design team by attracting exceptional talent, coaching designers, establishing clear career paths and performance expectations, and fostering a culture of design excellence, collaboration, and continuous learning as the product portfolio scales
• Own the design system: own the end-to-end definition and evolution of our design system, including visual language, components, interaction patterns, and accessibility standards, and ensure consistency across all products. Partner closely with engineering to translate design specifications into the production component library, acting as the final arbiter on usability and brand fidelity while maintaining a tight feedback loop between design intent and implementation
• Lead user research and discovery: embed user research, usability testing, and experimentation into the product process so design decisions are grounded in evidence
• Allocate design across the portfolio: deploy a shared pool of designers across product teams based on need, balancing depth on priority products with consistent support across the portfolio
• Partner with other product and engineering leaders: work with Product Managers, Product Owners, and Tech Leads to shape product direction from discovery onward, bringing a design-led point of view. Foster a culture of shared ownership where decisions are made with other Product and Global Engineering leaders, balancing user needs, business value, and technical feasibility
• Make design a driver of adoption: translate complexity of technical requirements or features into clear, trusted, and usable experiences that increase adoption and impact across the business
• Elevate craft and ways of working: run design critiques and reviews, raise the quality of artifacts from wireframes to high-fidelity prototypes, and continuously improve how the team works

Requirements & Qualifications

• 10+ years of product or experience design, with at least 4 to 5 years leading and managing design teams
• A strong portfolio demonstrating end-to-end design of complex digital products, ideally enterprise or B2B software and data-rich or analytics products
• Proven experience building or scaling a design function
• Deep expertise in interaction design, visual design, and user-centered design methodologies, with solid command of typography, layout, and information design
• Experience creating and governing design systems and component libraries used across multiple products
• Strong user research and usability practice, able to embed discovery and testing into the product process
• Fluency with modern design tools such as Figma, and comfort partnering closely with engineering on implementation
• Excellent communication and stakeholder skills, able to influence product and engineering leaders and senior executives
• A track record of making design a measurable driver of adoption and business outcomes
• Demonstrated willingness to remain hands-on when it matters most, rolling up your sleeves to tackle complex challenges while coaching others to deliver at a high standard
• Bachelor's degree in Design, Human-Computer Interaction, Human Factors, Psychology, Graphic Design, Industrial Design, Computer Science, or a related field; Master's degree preferred
• Experience designing for AI/ML-powered or decision-intelligence products, including explainability and trust in data-driven experiences
• Experience in a global, matrixed organization with products used across multiple markets
• Familiarity with marketing, commercial, or revenue growth management contexts
• Experience standing up design operations and scaling a pooled or shared-services design model

Skills:

Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model

Pay Range

United States: 202,000 - 229,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: September 18, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.