Senior Director, Product Analytics

Etsy, Inc.; New York (NY); On-site; USD 278,000 - 362,000; Full time

Benefits offered by this job

Equity package

Annual performance bonus

Competitive benefits

Job summary

Etsy, Inc. is seeking a Senior Director, Product Analytics to lead a team that delivers industry-leading measurement techniques and actionable insights across the buyer and seller journey.

You will partner with Product, Marketing, and Finance to drive decisions and influence strategy, reporting to the VP, Analytics. This full-time role requires 10+ years in analytics and 6+ years leading teams, with deep expertise in experimentation, funnel/retention analysis, and product metrics.

Qualifications

• 10+ years of analytics leadership with product analytics focus.
• 6+ years leading analytics teams, including managers.
• Deep expertise in experimentation, funnel/retention analysis, and product metrics.
• Proven ability to connect data to business and financial outcomes.
• Strong SQL skills and direct work in modern data tools.

Responsibilities

• Serve as primary thought partner to CPTO to shape product strategy through analytics.
• Partner with senior leaders across Product and Engineering to set measurement strategy.
• Manage a large team of data scientists and managers supporting Product.
• Develop analytical frameworks, experimentation methods, and measurement systems.
• Define product metric frameworks and translate signals into business impact.
• Collaborate with Finance to model product contribution for forecasting.
• Ensure instrumentation and data quality with Data Platform teams.
• Conduct own analyses and bring credible insights to strategic conversations.
• Identify strategic opportunities across buyer/seller products and mentor the team.

Skills

Product analytics

Leadership

Stakeholder management

Experimentation & A/B testing

SQL

BigQuery

Python/R

Communication

Financial forecasting

Tools

SQL

BigQuery

Looker

dbt

Python

R

Job description

Company Description Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range: $278,000.00 - $362,000.00

What’s the role? Etsy is seeking a Senior Director, Product Analytics to join our Products organization. You will be responsible for leading the team that provides industry-leading product measurement techniques, actionable insights, and a deep understanding of Etsy’s buyers and sellers across the customer journey. In addition, you should be an experienced Analytics professional with a track record of success in a dynamic, fast-growing environment and experience working closely with Product, Marketing, and Finance teams. This is a full-time position reporting to the VP, Analytics. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy? Data scientists at Etsy use rigorous methods to generate insights that inform product, marketing, engineering, and business decisions across the company. We collaborate with partner teams through all stages of development: actively uncovering opportunity areas, crafting experiments to test hypotheses, analyzing the impact of our efforts, and highlighting takeaway. Learning new skills and techniques is not only a requirement but a perk of the job! We are always looking for opportunities to grow. Our mission is to guide our partner teams with data and insights and tell the story of how we attract and retain our users — to teams, to senior management, and to the community.

Day‑to‑day responsibilities

• Serve as a primary thought partner to our CPTO — helping shape the product strategy agenda through deep analytical insight, proactive opportunity identification, and a clear point of view on what the data is telling us
• Partner with senior leaders across Product and Engineering to set the measurement strategy for Etsy's core buyer and seller experiences
• Manage a large, high‑performing team of ~30 data scientists and managers supporting Product initiatives
• Develop and evolve analytical frameworks, experimentation methodology, and data science techniques to measure and improve product performance — including funnel analysis, A/B testing and causal inference, user segmentation, retention modeling, and feature impact measurement
• Define and steward Etsy's product metric frameworks, ensuring teams across Product, Engineering, and Finance share a consistent understanding of how product decisions connect to business outcomes
• Partner closely with Finance to model the product contribution that feeds into Etsy's financial forecast — translating product performance signals into the inputs that drive GMS outlook and long‑range planning
• Partner with Engineering and Data Platform teams to ensure robust instrumentation, data quality, and scalable tooling for product experimentation and analytics
• While you'll spend most of your time leading and influencing, you won't just manage from a distance — you're expected to get your own data, do your own analysis, and bring a credible analytical point of view to the most important strategic conversations
• Actively identify and surface strategic opportunities across our buyer and seller product portfolio through proactive insight generation
• Raise the skill level of our Analytics function through strong practices, processes, and tools, and close mentorship of both direct reports and the broader team

Qualities that will help you thrive in this role are:

• 10+ years of experience leading analytics initiatives, with significant tenure in product analytics roles and a deep understanding of marketplace dynamics
• 6+ years leading analytics teams, including managing managers
• Deep expertise in product analytics techniques, including experimentation design and analysis, causal inference, funnel and retention analysis, user segmentation, and product metric frameworks
• Proven ability to build measurement systems that connect product engagement to business and financial outcomes, including contributing to financial forecasting processes
• Comfortable getting your own data — you write SQL, work directly in BigQuery or similar, and don't need an analyst to pull numbers for you when you want to investigate something
• Advanced experience with analytics tools including SQL, R/Python; familiarity with modern data stacks (e.g., BigQuery, dbt, Looker)
• Passionate about using data to drive product decisions; equally strong analytically and in translating complexity into clear, actionable narratives
• Natural collaborator who knows how to drive decision-making through influence across Product, Engineering, and Finance, with a forward‑looking and solutions‑oriented approach
• Inspiring, engaging, and clear communication style; strong executive presence — you're as comfortable presenting to a room of data scientists as you are advising the CPTO
• Proven track record of building strong teams through active development and recruiting top talent

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

Etsy, Inc., founded in 2005, is the global marketplace for unique and creative goods. Our mission is to keep commerce human, and we’re committed to using the power of business to strengthen communities and empower people. We connect millions of buyers and sellers from nearly every country in the world. Buyers come to Etsy to be inspired and delighted by items that are crafted and curated by creative entrepreneurs. For sellers, we offer a range of tools and services that address key business needs.