Senior Director, Platform GTM Strategy

Salesforce; Bellevue (WA); On-site; USD 191,000 - 321,000; Full time

Job summary

Salesforce is seeking a senior leader to design and drive growth strategy for the Platform Portfolio within Corporate Strategy. You will partner with Product Leadership to set investment priorities, build executive reporting, and lead a team of analysts and managers who shape portfolio decisions across multiple product families.

You will direct growth initiatives, collaborate with Sales, Marketing, and Finance, and ensure alignment of go-to-market plans with company priorities.

Qualifications

• 10+ years in strategy, GTM, product operations, or finance with increasing scope.
• Executive communication with C-suite and board experience.
• Strong analytical and financial acumen with market sizing and investment prioritization.

Responsibilities

• Own and evolve the Platform portfolio-level growth framework across businesses.
• Drive strategic initiatives including post-acquisition growth and cross-portfolio synergies.
• Author and maintain ELT/Board frameworks and KPI-driven narratives.
• Size growth opportunities and shape investment prioritization and roadmaps.
• Partner on pricing, packaging, and incentive design for new selling motions.
• Lead and grow a multi-level team across GTM strategy and business operations.
• Drive AI-enabled insights and automation to improve efficiency.
• Collaborate with Corporate Strategy peers for consistent frameworks and reporting.

Skills

Strategy development

Executive communication

GTM planning

Financial modeling

Leadership

Cross-functional collaboration

SaaS/high-tech

Education

Undergraduate degree

Job description

Job Category

Product

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

The Product GTM & Growth Strategy team is part of Salesforce's Corporate Strategy organization, and partners closely with Product Leadership to drive business growth, Go-To-Market execution, strategic planning, and investment prioritization across our product portfolio. The Sr. Director role leads this function for the Platform Portfolio — owning the strategic frameworks, executive operating cadence, and growth playbooks that drive C‑suite and board‑level decision‑making across five product families spanning organically built products, mature acquired businesses, and newly integrated assets.

This leader will serve as the commercial and strategic lead to Platform product leadership, designing portfolio‑level growth strategy, building the executive reporting and QBR rhythm, and leading a team of analysts and managers who form the analytical and operating backbone for portfolio decisions. The role spans the full value chain — from product strategy and market analysis, through the rhythm of the business and go‑to‑market execution, to post‑sales adoption and consumption — and requires a strong mix of strategic thought leadership, operational rigor, and people leadership: someone who can design the growth framework at the top and build the team and infrastructure underneath it.

Scope

• Strategic Advisor: Advise product leaders on growth priorities and strategic initiatives, operating as a trusted daily partner to senior product leadership.
• Product Strategy: Lead market analysis, product investment prioritization, and portfolio optimization — providing data‑driven recommendations on short‑ and long‑term product bets based on market dynamics and portfolio priorities.
• Rhythm of the Business: Own target setting, executive business reviews, the performance narrative, and ongoing forecasting — delivering the operating cadences that surface the state of the business and inform focus areas.
• GTM Planning & Execution: Drive go‑to‑market planning, commercial strategy, launch and lifecycle planning, and cross‑functional alignment with marketing, enablement, and sales — partnering to ensure readiness for new releases and growth levers.
• Adoption & Consumption: Define success metrics, run adoption and consumption programs, and drive portfolio standardization and governance — measuring post‑sales business impact and helping business leaders drive adoption at scale.

What You'll Actually Be Doing

The day‑to‑day responsibilities include:

• Own and evolve the Platform portfolio‑level growth framework — segmenting each business by growth archetype and tailoring investment trade‑offs, growth levers, and operating cadence to each business's stage.
• Drive strategic initiatives including post‑acquisition growth strategy, cross‑portfolio synergies, and Consumption GTM.
• Author and maintain the frameworks and performance metrics adopted for ELT and Board reviews, mobilizing cross‑functional leaders across Product, Sales, and Finance to operate against KPIs.
• Size growth opportunities and directly shape investment prioritization, product roadmap inputs, and external positioning.
• Partner with commercial strategy teams on pricing, packaging, and incentive design to support new and evolving selling motions across the portfolio.
• Lead, develop, and grow a team across GTM strategy and business operations — hiring, promoting, and building the analytical and operating backbone for portfolio‑level decisions.
• Drive innovation in team processes and deliverables, leveraging AI tools and automation to extract deeper insights and operate more efficiently.
• Partner with peer strategy leaders across Corporate Strategy to ensure consistency and alignment in frameworks, reporting, and executive communications.

You're Our Person If...

• 10+ years of experience in strategy, GTM, product operations, management consulting, or finance, with a track record of increasing scope and responsibility.
• Demonstrated ability to build frameworks, operating rhythms, and teams from ambiguity — a "build it from zero" track record, not just inherit‑and‑optimize.
• Exceptional executive communication skills, with direct experience advising and presenting to C‑suite and board‑level stakeholders; ability to synthesize ambiguous data into a clear executive narrative.
• Strong analytical and financial acumen; comfort with market sizing, competitive analysis, investment prioritization, and financial modeling.
• 5+ years of people leadership experience, including hiring, growing, and promoting talent across multiple levels as a manager of managers.
• Experience working across a matrixed organization, including Product, Sales, Finance, Engineering, and Product Marketing.
• SaaS or high‑tech industry experience required.
• Undergraduate degree required.

Even Better If...

• Familiarity with AI tools, autonomous agents, or enterprise software ecosystems is a strong plus; an AI‑first mindset in how the team operates and delivers insights.
• MBA preferred.
• Work experience in management consulting, corporate strategy, sales strategy, or product operations strongly preferred.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training and assessment of job performance, discipline, termination and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training and education.

In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $191,100 - $320,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $228,600 - $348,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.