Senior Director of Demand Generation

ABC Fitness Solutions; United States; Remote; USD 161,000 - 180,000; Full time

Job summary

ABC Fitness Solutions is seeking a Senior Director of Demand Generation to lead strategic initiatives that drive revenue growth. This role involves optimizing marketing and sales efforts, utilizing data analytics, and fostering team collaboration. The ideal candidate will have extensive experience in demand generation, leadership skills, and a customer-centric approach. Join a purpose-led company that values growth and offers flexible benefits.

Benefits

Flexible Time Off

Quarterly Days of Disconnect

Parental & Pawternity Leave

Quarterly fitness reimbursement

Medical/Dental/Vision coverage

EAP support

Calm App subscription

Qualifications

• 15+ years of experience in demand generation or similar roles.
• 5+ years managing and scaling teams.

Responsibilities

• Define and execute a scalable demand generation strategy.
• Collaborate with sales and marketing leaders to optimize campaigns.
• Build and mentor a high-performing demand generation team.

Skills

Leadership

Analytical Mindset

Customer-Centric Approach

Collaboration

Education

Bachelor's degree in business, marketing, data analytics

MBA or advanced degree

Tools

Salesforce

HubSpot

Marketo

Google Analytics

Job description

Company: ABC Nova Scotia

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Job Description

Introduction:

As the Senior Director of Demand Generation, you will lead a strategic engine behind our revenue growth, ensuring that every marketing and sales dollar invested drives measurable value. This role combines leadership, strategy, pipeline conversion, and analytical depth, optimizing our growth efforts across marketing, sales, and product operations. Reporting directly to the Chief Revenue Officer, you’ll be critical in shaping and scaling ABC Fitness’s market presence and revenue, working cross-functionally to align teams on best practices and growth-focused initiatives.

What You’ll Do:

1. Growth Strategy Development: Define and execute a scalable demand generation strategy, identifying key growth levers and translating them into actionable plans for marketing, sales, and product teams.
2. Data-Driven Decision-Making: Use data analytics and performance metrics to drive strategic growth initiatives, inform decisions, and ensure a measurable impact on revenue and customer acquisition costs.
3. Sales and Marketing Alignment: Collaborate with sales and marketing leaders to streamline processes, align objectives, and optimize campaigns and programs using campaign performance data and A/B testing to forecast and achieve pipeline creation goals.
4. Performance Optimization: Develop and implement frameworks for performance tracking, including KPI dashboards and real-time reporting systems to monitor critical metrics (e.g., CAC, LTV, churn, conversion rates).
5. Technology and Automation: Oversee CRM, marketing automation, and other growth tech stacks, ensuring these tools support growth objectives and operational efficiency.
6. Revenue Growth: Lead revenue growth strategies by optimizing the sales funnel, refining ABM tactics, and implementing CRO techniques across all touchpoints.

Customer Insights and Feedback

Leverage insights from customer behavior, feedback loops, and NPS data to inform product development and improve retention and loyalty strategies. Stay updated on industry trends, emerging tools, and best practices in demand generation and digital marketing.

Team Leadership

Build and mentor a high-performing demand generation team, fostering a culture of collaboration, accountability, and continuous improvement.

What You’ll Need:

• 15+ years of experience in demand generation, digital marketing, or similar growth/revenue-focused roles, preferably in a SaaS or technology-driven industry.
• Leadership: 5+ years managing and scaling teams.
• Education: Bachelor’s degree in business, marketing, data analytics, or a related field; an MBA or advanced degree is a plus.
• Technology: Proficiency with growth tech stacks (e.g., Salesforce, HubSpot, Marketo, Google Analytics, BI tools) and interest in emerging technologies.
• Strategic Vision & Analytical Mindset: Proven ability to turn data into actionable insights that drive growth.
• Growth Expertise: Experience leading growth initiatives, ideally in SaaS, tech, or digital landscapes; familiarity with B2B strategies is highly valued.
• Operational Excellence: Expertise in building, optimizing, and scaling growth frameworks, including demand generation, CRM, and automation.
• Customer-Centric Approach: Deep understanding of the customer journey and lifecycle marketing strategies.
• Collaborative Leadership: Strong cross-functional collaboration and project management skills.
• Results-Oriented: Track record of achieving ambitious goals in high-growth environments.
• Certifications (preferred): Advanced certifications in growth, analytics, project management, revenue operations.

What’s In It For You:

• Purpose-led company with Values-focused culture – Best Life, One Team, Growth Mindset
• Flexible Time Off with open PTO policy
• Quarterly Days of Disconnect
• Parental & Pawternity Leave
• Quarterly fitness reimbursement
• Medical/Dental/Vision coverage
• EAP support
• Calm App subscription for relaxation
• And many more benefits!

Note: Salary ranges are guidelines based on location and experience. For Canada, $153,000–$190,000 CAD; for USA, $161,000–$180,000 USD. Exact figures shared during the hiring process. Additional compensation such as bonuses and commissions may apply.

We’re committed to diversity and inclusion. All qualified applicants are encouraged to apply regardless of skillset.

ABC’s Commitment: ABC is an equal opportunity employer dedicated to creating an inclusive environment where all employees feel valued and empowered. Learn more at abcfitness.com

About ABC:

ABC Fitness (abcfitness.com) provides leading software and services for the fitness industry, supporting over 41 million members across various club formats worldwide.

#LI-REMOTE

If you thrive in a high-growth environment with enthusiastic, dedicated colleagues, this is your chance to excel!