Senior Director Media and Marketing Mix

Edward Jones; United States; Remote; USD 202,000 - 345,000; Full time

Job summary

A financial services firm is seeking a Sr. Director, Media & Marketing Mix to oversee $100M+ in marketing investments. This role will drive innovative media strategies, manage teams across departments, and optimize client engagement through integrated campaigns. The ideal candidate has significant experience in marketing leadership, data-driven optimization, and omnichannel strategies. Competitive compensation is available, including comprehensive benefits.

Benefits

Medical and dental benefits

401k retirement plan

15 days of vacation

Qualifications

• 5+ years of experience in marketing leadership roles.
• Strong understanding of client segmentation and omnichannel strategy.
• Experience in managing high-value marketing investments and teams.

Responsibilities

• Drive development of innovative media strategies.
• Monitor campaign performance and implement optimizations.
• Collaborate with analytics teams to measure marketing investments.

Skills

Data-driven optimization

Integrated omnichannel campaigns

A/B and multivariate testing

Predictive analytics

Education

Bachelor's degree in relevant field

Tools

Marketing mix modeling

Job description

Overview

Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.

Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Job Overview

Position Schedule: Full-Time

This job posting is anticipated to remain open for 30 days, from 09-Oct-2025. The posting may close early due to the volume of applicants.

The Sr. Director, Media & Marketing Mix, is responsible for the planning and activation of over $100M+ in marketing investments to increase firm revenue through acquisition, expansion and retention of millions of prospects and clients across US and Canada. The Sr. Director, Media & Marketing Mix, leads and directs multiple internal departments, external vendors, and agencies to engage millions of prospects and clients across billions of touchpoints that propels them to become clients and deepen their wealth, maximizing in-market results. Reporting directly to the Head of Growth/Performance Marketing, this role will be responsible for driving the development and execution of innovative media strategies, optimizing marketing investments, and ensuring alignment with segment objectives in a compliance-heavy environment.

• Accountable for firm value delivered from $100M+ in firm investment and multiple teams executing omnichannel media

• Leverage client segmentation, branch segmentation, and sequential journeys to design and execute integrated omnichannel campaigns—inclusive of digital, mobile, social, programmatic, CTV, and experiential channels

• Native at data‑driven optimization. Manage marketing mix modeling, attribution frameworks, and business-linked KPIs to ensure direct linkage between spend and outcomes

• Partner cross EBM to drive continuous improvement via A/B and multivariate testing, predictive analytics, personalization, and campaign optimization

• Oversee and hold accountable the third party agency that negotiates with media vendors and partners to secure the best rates and placements

• Monitor campaign performance and implement real-time optimizations to achieve KPIs

• Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities

• Collaborate with analytics teams to measure the impact of marketing investments and refine strategies

• Build, mentor, and lead a high-performing team of media planners, channel strategists and analysts

• Identify opportunities to leverage new tools, platforms, and methodologies to enhance campaign performance

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page (https://secure.edwardjonesbenefits.com/fleet/public/index/f914262d-0362-bd1e-0ccd25f1dfb1).

Hiring Minimum: $202200

Hiring Maximum: $344200

Equal Opportunity and fair chance statements: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at: dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf .

Awards & Accolades

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones (https://careers.edwardjones.com/blog/?_sft_category=awards-accolades)

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones (https://careers.edwardjones.com/en-CA/blogs/?_sft_category=awards-accolades-en-ca)

About Us

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we\'re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report (https://careers.edwardjones.com/blog/edward-jones-releases-annual-purpose-inclusion-and-citizenship-report/?codes=DIRECT&utm_source=DIRECT) .

Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

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