Senior Director Marketing Promotions

Meet Life Sciences Ltd.; California; On-site; USD 130,000 - 160,000; Full time

Job summary

A leading life sciences company is seeking a Senior Director of GI Marketing to lead promotional strategies for oncology brands. The role involves managing a promotions team, executing marketing tactics, and ensuring compliance with regulations. Candidates should have over 10 years of marketing experience, preferably in oncology, and a proven ability to develop effective promotional strategies. Strong communication, collaborative skills, and strategic thinking are essential for success in this position.

Qualifications

• 10+ years of experience in marketing promotions.
• Oncology experience strongly preferred.
• Additional experience in patient marketing is a plus.

Responsibilities

• Lead the GI Promotions team to develop innovative marketing tactics.
• Ensure successful execution of integrated promotional campaigns.
• Oversee the promotions budget and establish performance metrics.

Skills

Market insights translation

Delivery of commercial results

Team recruiting and coaching

Strategic thinking

Communication skills

Knowledge of FDA regulations

Collaboration skills

Education

10+ years in marketing promotions

Oncology experience preferred

Experience in digital marketing

Job description

Senior Director, GI Marketing – Promotions

We are seeking a strategic and collaborative Senior Director, GI Marketing – Promotions to lead promotional strategy for a leading oncology brand within gastrointestinal cancers.

In this role, you will lead the promotions team responsible for developing and executing innovative marketing tactics supporting across multiple GI oncology indications. You will partner closely with cross-functional teams to deliver compelling promotional programs that engage healthcare professionals and patients while aligning with overall brand strategy.

Key Responsibilities

• Lead, coach, and develop the GI Promotions team
• Develop and execute US marketing tactical plans for current and potential new indications of cabozantinib in GI cancers
• Support promotional strategy across key indications including:

Differentiated Thyroid Cancer

• Ensure successful execution of integrated promotional campaigns targeting US healthcare professionals and patients across personal and digital channels
• Align messaging platforms and tactical execution with overarching brand strategy
• Support the sales organization by ensuring brand messaging and materials are effectively communicated at sales meetings
• Oversee the promotions budget, establish performance metrics, and measure program impact
• Collaborate closely with field sales, sales training, market planning, and regulatory/compliance teams
• Partner with the payor sales team to develop promotional materials for managed care audiences
• Manage key agency and vendor relationships, including the promotional agency of record
• Foster strong collaboration and culture across marketing, sales, and broader cross-functional teams
• Ensure full compliance with all applicable laws, regulations, and promotional standards

Leadership Responsibilities

• Directly manage members of the promotions team
• Provide leadership across matrixed and cross-functional teams

Qualifications

Education

• +10 years experience in marketing promotions
• Oncology experience strongly preferred
• Additional experience in patient marketing, advocacy relations, public relations, digital marketing is a plus

Key Skills

• Ability to translate market insights and sales feedback into effective promotional strategies
• Strong track record of delivering measurable commercial results
• Proven leadership experience recruiting, coaching, and developing high-performing teams
• Strong strategic thinking, creativity, and execution capability
• Excellent presentation, communication, and stakeholder management skills
• Knowledge of FDA promotional regulations and MLR review processes
• Ability to effectively collaborate across complex, matrixed organizations