Senior Director, Marketing - PPD

Supernus Pharmaceuticals; Rockville (MD); On-site; USD 235,000 - 265,000; Full time

Job summary

Supernus Pharmaceuticals is seeking a Senior Director of Marketing to lead the strategic direction for Zurzuvae, driving brand strategy, positioning, and communications across HCP and consumer audiences in the US. The role focuses on postpartum depression and requires partnership on an Alliance with Biogen, with direct responsibility for governance of marketing activities in the US.

The Senior Director will collaborate with Sales, Digital/Omni, Market Access, Medical Affairs, Regulatory, and

Qualifications

• Bachelor's degree in business, marketing, or a life science required.
• MBA or other advanced degree is a plus.
• 12+ years of marketing experience, including 10+ years in pharmaceutical or biotech marketing with progressive leadership responsibility.
• A minimum of 5+ years of direct leadership experience.
• Experience with Alliance, Co-promote and/or Merger is a must.
• Experience leading brand strategy and launches.
• Executive presence with strong written, verbal, and presentation skills.
• Knowledge of pharmaceutical promotional regulations and compliance.

Responsibilities

• Develop the strategic direction and lifecycle management for assigned brand(s).
• Lead annual brand plans and contribute to multi-year strategic planning.
• Serve as expert on clinical data, competitors, and market dynamics.
• Represent Marketing on cross-functional teams and provide commercial input on endpoints and evidence generation.
• Drive revenue targets and manage brand budgets; lead forecasting with Finance.
• Oversee agency/vendor partnerships and monitor performance.
• Mentor brand team and ensure compliance with regulations across the organization.

Skills

Brand strategy

Alliance experience

Executive leadership

Forecasting & budgeting

Regulatory compliance knowledge

Stakeholder communication

Cross-functional collaboration

Education

Bachelor’s degree in business/marketing/life science

MBA or advanced degree

Job description

Supernus Pharmaceuticals is an award-winning biopharmaceutical company with more than 30 years of experience in developing and commercializing products that treat central nervous system (CNS) diseases. At Supernus, we develop innovative products that help treat neurological and psychiatric conditions. We currently have 9 products in the market that are making a real impact on patient outcomes.

Job Summary

As a senior leader within the Supernus Marketing Department, the Senior Director, Marketing, leads the strategic direction for Zurzuvae, including brand strategy, positioning, and communications across HCP and consumer audiences. Leader will be responsible for postpartum depression (PPD) therapeutic area and remain a subject matter knowledge expert in maternal mental health. The individual will be responsible for partnership on an Alliance with Biogen and have direct responsibilities within the agreed upon governance for promotion of Zurzuvae in the US. This role is expected to partner closely with leaders across Sales, Digital/Omni, Market Access, Medical Affairs, Commercial Operations, Biogen Alliance Partners, and Finance to deliver revenue growth. The Senior Director leads a team of marketing professionals, serves as a member of the marketing leadership team, and contributes to the long-term vision for the portfolio.

Essential Duties & Responsibilities

Strategy and Portfolio Leadership

• Leads development of the strategic direction for assigned brand(s), including positioning, segmentation, and lifecycle management planning.
• Leads development and execution of annual brand plans and contributes to multi-year strategic planning, presenting plans to marketing and commercial leadership.
• Serves as the expert on clinical data, competitive dynamics, and HCP and consumer customers, ensuring portfolio strategy is grounded in current and emerging evidence.
• Represents Marketing on cross-functional clinical development and lifecycle teams, providing commercial input on clinical endpoints, label strategy, and evidence generation.

Commercial Performance and Financial Accountability

• Drives achievement of revenue targets for assigned brand(s).
• Manages marketing budget for assigned brand(s), recommending investment priorities and reallocating resources based on performance and ROI.
• Plays a lead role in the brand forecasting process in partnership with Finance and Commercial Analytics.
• Partners with Director of market research and analytics strategy, translating insights into actionable strategic decisions.
• Evaluates the performance and ROI of promotional programs and uses results to guide future investment.

Cross-Functional and Leadership

• Serves as a member of the marketing leadership team, contributing to departmental strategy and priorities.
• Partners with leaders in Sales, Market Access, Medical Affairs, Regulatory, Commercial Operations, and Finance to align strategy and drive integrated execution.
• Partners with Sales leadership on field strategy and oversees Marketing's role in national and regional Plan of Action meetings for assigned brands.
• Presents brand performance and strategic recommendations to senior and executive leadership.
• Leads agency and vendor partnerships, including scope and performance management for assigned brands.
• Ensures all marketing activities meet state, federal, industry, and corporate compliance standards, and serves as the escalation point for Promotional Review Committee (PRC) matters for assigned brands.

Supervisory Responsibilities

• Leads develops, and inspires a brand team of marketing professionals, fostering a high-performance culture consistent with Supernus values and corporate objectives.
• Responsible for hiring, performance management, and career development of direct reports.
• Understands Company Policy and procedure to be able to guide direct reports appropriately.
• Responsible for team cross-functional professionalism and collaboration across the Biogen Alliance and within Supernus.

Knowledge & Other Qualifications

• Bachelor's degree in business, marketing, or a life science required. MBA or other advanced degree is a plus.
• A minimum of 12+ years of marketing experience, including at least 10+ years in pharmaceutical or biotech marketing with progressive leadership responsibility.
• A minimum of 5+ years of direct leadership experience. Experience managing managers is a plus.
• Strong prior experience on an Alliance, Co-promote and/or Merger a must.
• Demonstrated success leading brand strategy, with responsibility for brand budget and performance.
• Experience leading or playing a significant role in one or more product launches.
• Deep expertise in pharmaceutical or biotech marketing preferred, with the ability to translate clinical and market data into winning brand strategy.
• Strong financial acumen, including forecasting, budget management, and ROI-based resource allocation.
• Experience with lifecycle management, business development assessments, or new market entry preferred.
• Executive presence, with exceptional written, verbal, and presentation skills and experience presenting to senior leadership.
• Proven ability to build consensus and influence across a matrixed organization and with external partners. Eloquent negotiation skills are strongly preferred.
• Strategic, analytical, and conceptual thinker who adapts quickly to shifting market, competitive, and regulatory conditions.
• Thorough knowledge of pharmaceutical promotional regulations and compliance requirements.

Other Characteristics

• Ability to work independently and as part of a team and maintain high ethical standards of integrity and quality.
• Ability to have an innovative and dynamic approach to work.
• A self-starter able to work independently but comfortable working in a team environment.
• Ability to consistently exhibit Supernus Values in interactions with employees at all levels of the organization, vendors, customers and others.
• Capable of performing other duties as assigned by Management.
• Authorized to legally work in the United States without visa sponsorship.

Physical Requirements/Work Environment/Travel Requirements

• Travel Requirements: 30% Travel.
• Sedentary work that involves sitting most of the time.
• Exerting up to 10 pounds of force occasionally and/or carrying objects.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer screen, iPad, or other electronic device; and extensive reading.
• The worker is not substantially exposed to adverse environmental conditions.

Compensation

At Supernus, we offer a competitive compensation package that reflects your experiences and contributions. The expected salary range for fully qualified candidates applying for this role is $235,000 to $265,000. This range is what the Company reasonably expects to offer for the position and is not reflective of the full compensation scale of the role. This range may be modified in the future. An individual's salary within the range is based on multiple factors, which may include and are not limited to education, relevant experience, knowledge, length of industry experience and organizational needs.

You also will be able to participate in a competitive benefits package, including but not limited to: health, dental, vision, paid time off, 401k company match, company paid life insurance and health and wellness benefits. The total compensation package for this position also includes other compensation elements such as stock equity awards, employee stock purchase programs and participation in our Company's discretionary annual bonus program.

Supernus Pharmaceuticals is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, protected veteran status, age or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.