Senior Director, Marketing Intelligence & Measurement

Tinuiti; New York (NY); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Retirement match

Parental Leave

Learning & Development

Job summary

Tinuiti is seeking a Director, Insights to lead analytics strategy for a portfolio of client business, turning complex media and performance data into actionable measurement frameworks and learning agendas.

You'll partner with senior client stakeholders and internal teams, guiding sophisticated analytics without personally owning data pipelines, while staying ahead of privacy-safe measurement advances and enterprise‑level ROI impact.

Qualifications

• 10–12+ years of experience in marketing analytics or related field, with client-facing strategic leadership experience.
• Experience designing measurement frameworks and learning agendas.
• Familiarity with MMM and modern measurement approaches.
• Strong communication and influence with senior stakeholders.
• Bachelor's degree in quantitative field; advanced degree is a plus.
• Experience in CPG and/or Retail is preferred.

Responsibilities

• Lead enterprise‑level measurement frameworks across client portfolios.
• Design multi‑year learning agendas and testing roadmaps.
• Build relationships with senior stakeholders as trusted analytics advisor.
• Shape reporting, dashboards, and insight delivery to support decisions.
• Collaborate with BI and Data Engineering to align data environment.
• Stay current on new technologies and measurement developments.

Skills

Measurement strategy

MMM concepts

Leadership

Communication

AI fluency

Data storytelling

Education

Bachelor’s degree in quantitative field (Statistics/Economics/Marketing/Business)

Advanced degree (preferred)

Tools

SQL

BI tools

Cloud data environments

Job description

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Director, Insights, you will lead the analytics strategy for a portfolio of client business by turning complex media, performance, and business data into clear measurement frameworks, learning agendas, and high‑value recommendations. You’ll serve as the senior analytics partner to client and internal leaders, helping them understand what is happening across channels, why it matters, and what should happen next. This role is highly client‑facing and best suited for someone who combines strong measurement judgment, consultative presence, and business acumen with enough technical fluency to guide sophisticated analytical work without personally operating as a data scientist or data engineer every day.

Key responsibilities

• Client‑Centric Lead the development of holistic, enterprise‑level measurement frameworks that move beyond channel‑specific metrics to capture broader business impact.
• Design and oversee multi‑year learning agendas and sophisticated testing roadmaps that align with long‑term client objectives and strategic business questions.
• Build and maintain strong relationships with senior client stakeholders, serving as a trusted advisor on measurement strategy, analytical implications, and industry shifts.
• Identify opportunities where advanced analytics can solve business problems, help scope the right analytical approach, and support the growth of high‑value analytics work.
• Act as the senior guardian of the analytical relationship, proactively identifying potential friction points and ensuring insights remain indispensable to client success.
• Product‑Led Use and shape reporting, BI, dashboarding, and insight‑delivery environments so they better support strategic decision‑making and client storytelling.
• Partner with BI and Data Engineering leads to ensure the data environment supports the strategic vision without requiring you to personally own underlying pipelines or code infrastructure.
• Help improve how analytics outputs are surfaced to clients and internal teams, including dashboards, visualizations, and strategic readouts.
• Stay current on new technologies, data platforms, and measurement developments, and recommend improvements that strengthen the quality, speed, and usefulness of analytics delivery.
• Bring strong technical fluency to cross‑functional discussions so analytics, BI, and engineering teams can work toward the same business and client priorities.
• Data & Measurement‑Driven Lead the design of measurement frameworks that connect media performance to business outcomes, long‑term brand health, and enterprise‑level ROI.
• Guide the use of advanced methods such as incrementality testing, forecasting, campaign evaluation, and broader modern measurement approaches where appropriate.
• Help clients navigate the transition to more modern measurement approaches, including privacy‑safe strategies and more integrated views of marketing effectiveness.
• Ensure analytical outputs are accurate, decision‑useful, and clearly tied to the client’s business strategy and KPIs.
• Distill complex statistical and methodological concepts into clear business implications and recommendation pathways for non‑technical stakeholders.
• Keep the function focused on insight, recommendation, and decision support—not analytics for its own sake.

The Tinuiti Way

Serve as the strategic connection between Planning, Investment, Media, and Analytics teams so data‑driven insights are embedded into client planning and optimization decisions. Help raise the organization’s analytical maturity by improving how teams use data, connect cross‑channel signals, and turn findings into action. Maintain a broad understanding of how measurement, planning, business context, and cross‑channel execution fit together so analytics recommendations support the full marketing system. Stay ahead of emerging trends in measurement, privacy, AI, and media analytics and help clients and internal teams understand the implications. Support the creation of stronger POVs and narratives around evolving industry changes, including major shifts in data and measurement practices.

Owner Mindset

Take accountability for the quality, usefulness, and business relevance of analytics strategy and outputs across your client scope. Turn broad, ambiguous business questions into structured analytical approaches with clear priorities, methods, and decision pathways. Identify and elevate growth opportunities where stronger measurement or deeper analytical work can unlock client and agency value. Improve standards, workflows, and analytical rigor over time so the team produces stronger recommendations more consistently. Apply a curious, growth‑oriented mindset to the work and help others do the same.

People Leader

Manage and develop direct reports at the Senior Analyst and/or Manager level, including career development, goal setting, delegation, and ongoing feedback. Build stronger analytical and consultative capability across the team by coaching people to tell clearer stories with data and think more strategically. Maintain clear standards for analytical quality, communication, and strategic usefulness of outputs. Support hiring, capability building, training, and succession planning for the Insights team in partnership with senior leadership. Foster a strong, people‑first team culture rooted in accountability, curiosity, and continuous improvement.

Professional & Technical Qualifications

• Experience: 10‑12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field, with meaningful client‑facing strategic leadership experience.
• Measurement strategy: Proven track record designing measurement frameworks and learning agendas for large brands or complex businesses, with a focus on long‑term brand health and enterprise‑level business outcomes.
• Modern measurement literacy: Deep familiarity with the application and interpretation of MMM concepts, incrementality testing, unified measurement approaches, and broader modern measurement trade‑offs.
• Vertical expertise: Prior experience in CPG and/or Retail is strongly preferred, including familiarity with syndicated and retail‑oriented data sources and path‑to‑purchase dynamics.
• Communication: Exceptional presentation and storytelling skills, with the ability to influence senior stakeholders through clarity, confidence, and commercial acumen.
• Technical fluency: Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods; able to collaborate credibly with analysts, engineers, and data scientists without being a deep engineering owner.
• AI fluency: Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and coach others in role‑appropriate, trust‑but‑verify use of AI.
• Leadership: Demonstrated success leading analytics talent, growing capability, and improving the quality of strategic outputs through others.
• Education: Bachelor’s degree in a quantitative or analytically oriented field (e.g., Statistics, Economics, Marketing, Business) or equivalent experience; advanced degree is a plus.

The hiring salary range for this role is $175,000 - $205,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above‑industry standard work‑life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On‑demand learning, mentorship program, leadership and management development programs and resources

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.