Senior Director, Marketing & Innovation

Indiana Packers Corporation; Delphi (IN); On-site; USD 180,000 - 240,000; Full time

Job summary

Indiana Packers Corporation (IPC) is seeking a Senior Director, Marketing & Innovation to lead the vision for marketing, brand and product innovation across IPC’s regional and national brands, including Kentucky Legend and Indiana Kitchen.

You will drive a refreshed brand platform and a new product pipeline, collaborating with Sales, Operations, R&D and Finance to turn strategy into tangible results customers can see and taste.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• MBA preferred.
• 10+ years of progressive marketing experience, including proven success leading brand strategy and product innovation from idea to launch.
• 5+ years of experience leading and developing a team of marketing professionals.
• Experience in the consumer packaged goods (CPG) or food manufacturing industry strongly preferred; retail, foodservice, or private label experience a plus.
• Strong strategic thinking and ability to execute; excellent communication and presentation skills.

Responsibilities

• Set the overall marketing, brand, and innovation strategy for IPC and align with growth goals.
• Lead the refreshed brand platform project from concept to rollout across national and regional brands.
• Build and own IPC's new product innovation pipeline from idea to launch with R&D, Operations, and Sales.
• Lead, coach, and develop a team of marketing and insights professionals.
• Translate consumer, category, and customer insights into strategies and stories for brand direction.

Skills

Brand strategy

Product innovation

Leadership

Cross-functional collaboration

Budget management

Vendor/agency oversight

Strategic thinking

Education

Bachelor's in Marketing

MBA

Job description

Senior Director, Marketing & Innovation

Location: Delphi, Indiana

Reports to: Chief Commercial Officer

Workplace Type: Onsite

FLSA Status: Exempt

Indiana Packers Corporation (IPC) is a fully integrated retail, foodservice and private label producer of fresh and processed meats based in Delphi, Indiana. Since the start of operations in 1991, we have experienced rapid growth from a single pork processing company into a multi-plant diversified producer of fresh and processed meats, with locations throughout America's Heartland and revenues of approximately $1.5B. We are best known for our national brand Kentucky Legend (the best-selling boneless ham brand in the United States) as well as several well-known regional brands, including Indiana Kitchen, Fischer's, Field, Mickelberry's, Kentuckian Gold, and Scott Pete. We now have processing facilities in Frankfort, Indiana; Holland, Michigan; and Owensboro, Kentucky.

We value diversity, innovation, collaboration and those passionate about their jobs. We support our associates by offering a total rewards package, including competitive pay, three different medical care plans (two with company-funded health savings accounts), pharmacy, dental, and vision plans, a retirement/401K (with 50% match on team members' contributions), a competitive paid time off program, educational assistance, and numerous advancement opportunities. With more than 3,100 team members located across 14 different states, we are a big company with a small company culture.

Indiana Packers Corporation is in Delphi, Indiana, just 15 minutes away from the greater Lafayette/West Lafayette area, home of Purdue University.

Summary:

IPC is looking for a Senior Director, Marketing & Innovation to lead the future of our brands. In this role, you will set the vision for our marketing, brand, and innovation strategy and bring it to life across a family of well-loved regional and national brands, including Kentucky Legend, Indiana Kitchen, Fischer's, Field, Mickelberry's, Kentuckian Gold, and Scott Pete.

You will lead two signature efforts that will shape IPC's next chapter: a refreshed brand platform that sharpens who we are and why customers choose us, and a new product innovation pipeline that keeps us ahead of shifting consumer tastes. You will build these plans alongside a talented team and work closely with Sales, Operations, R&D, and Finance to turn strategy into results customers can see, taste, and trust.

This is a high-visibility leadership role for someone who is equal parts strategist and builder - a leader who can set direction, earn buy-in from partners across the business, and coach a team to deliver work that grows the brand and the bottom line.

Responsibilities:

• Set the overall marketing, brand, and innovation strategy for IPC, aligning it to the company's growth goals and bringing partners across the business along with a clear, shared vision.
• Lead the refreshed brand platform project from the ground up - defining brand positioning, architecture, and voice across IPC's national and regional brands, and rolling it out in a way that builds excitement across the company.
• Build and own IPC's new product innovation pipeline, guiding ideas from early concept through testing and launch in close partnership with R&D, Operations, and Sales.
• Lead, coach, and develop a team of marketing and insights professionals, including a National Marketing and Sales Director, Director of Insights and Strategy, Brand Manager, Business Development Representative, and Marketing Analyst, helping each grow in their role.
• Turn consumer, category, and customer insights into strategies and stories that make the case for where IPC brands should go next.
• Own the marketing budget, making smart, data-informed calls on where to invest for the best return.
• Partner closely with the Sales team to build brand and category plans that support customer growth across retail, foodservice, and private label channels.
• Guide IPC's approach to digital marketing, e-commerce, and content, keeping our brands relevant to how customers shop and engage today.
• Manage relationships with creative, media, and research agency partners, holding them to a high bar for quality and results.
• Present marketing strategy, brand performance, and innovation progress to senior leadership, translating data and insights into clear, actionable recommendations.
• Champion brand standards and consistency across all customer-facing materials, packaging, and communications.
• Stay ahead of category trends, competitive moves, and consumer shifts, bringing fresh thinking to the leadership team.
• Support other marketing, brand, and innovation initiatives as needed to help IPC reach its goals.

Education and Experience Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field required; MBA preferred.
• 10+ years of progressive marketing experience, including proven success leading brand strategy and product innovation from idea to launch.
• 5+ years of experience leading and developing a team of marketing professionals.
• Experience in the consumer packaged goods (CPG) or food manufacturing industry strongly preferred; retail, foodservice, or private label experience a plus.
• Strong strategic thinking paired with the ability to roll up your sleeves and execute.
• Skilled at using consumer and market insights to guide decisions and build a compelling case for change.
• Excellent communication and presentation skills, with the ability to earn buy-in from partners at every level, including senior leadership.
• Strong budget management and vendor/agency oversight experience.
• Proven ability to build relationships and lead cross-functional work across Sales, Operations, R&D, and Finance.

Other Duties:

Please note, this job description is not designated to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties and responsibilities may change at any time with or without notice.

Work Environment:

While performing the duties of this job, the team member is occasionally exposed to a variety of extreme conditions on the site including exposure to fumes or airborne particles, moving mechanical parts and vibration. The noise level in the work environment can be loud and hearing protection is required. The position regularly works near moving mechanical parts and in cold, hot, and outdoor conditions that include inclement weather, heat and humidity, and exposure to dust.

Physical Demand:

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job.

Work is primarily performed in an office setting in a manufacturing environment requiring the ability to sit, talk, hear, frequent walking, standing, and sitting; use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl. Ability to occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision. Ability to use standard office equipment such as telephone, computer, and copier.

Background Screening/Checks:

This offer of employment is contingent upon the results of a satisfactory background check, which may include verification of employment, education, criminal background, driving history, and other relevant information deemed job-related and lawful. You will be required to sign a separate Disclosure & Authorization Form prior to initiating the required background check(s). The extent of the background check will be determined based on the function and level of the position being offered.