Senior Director, Marketing

Rockingham Grand Casino; Salem (NH); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Rockingham Grand Casino in Salem, NH seeks a Senior Director of Marketing to lead all marketing functions for the property. You will direct staff, develop the annual plan, and coordinate brand management and digital content across channels.

You will oversee promotions, events, and campaigns to drive guest engagement and loyalty. The role requires strong leadership, strategic planning, and a solid background in marketing within gaming or hospitality, with the ability to manage budgets and

Qualifications

• Bachelor's degree in Finance, Marketing, or related field.
• Five to seven years of progressive marketing experience.
• Experience in gaming or hospitality setting preferred.
• Must obtain and maintain valid gaming license.

Responsabilités

• Oversee the hiring, training and supervision of Marketing department staff.
• Develop and implement the annual marketing plan, budgets, goals and strategies.
• Create an annual content calendar for customer facing channels (web, social media, digital).
• Oversee development and execution of all promotions and events (drawings, giveaways, parties, tournaments).
• Monitor market trends and regulatory requirements relevant to gaming and promotions.

Connaissances

Leadership

Strategic planning

Market knowledge

Public speaking

Communication skills

Formation

Bachelor's degree

Outils

Microsoft Office

Description du poste

Pay Range Welcome to Rockingham Grand Casino, New Hampshire's premier gaming destination. As one of the newest properties in CDI's expanding portfolio of gaming and entertainment venues, Rockingham Grand Casino offers team members the opportunity to grow their careers with a company known for its legacy of innovation and success. Here, we foster a culture of collaboration and excellence - where every team member plays a vital role in creating extraordinary experiences for our guests. Title: Senior Director, Marketing Requisition ID#: 4783 Location: Salem, NH, US, 03079 Property: Rockingham Grand Casino Pay Range Welcome to Rockingham Grand Casino, New Hampshire's premier gaming destination. As one of the newest properties in CDI's expanding portfolio of gaming and entertainment venues, Rockingham Grand Casino offers team members the opportunity to grow their careers with a company known for its legacy of innovation and success. Here, we foster a culture of collaboration and excellence - where every team member plays a vital role in creating extraordinary experiences for our guests. Job Summary The Sr. Director of Marketing leads all marketing functions for both properties in New Hampshire (Rockingham Grand and Chaser's Poker Room). This includes overseeing the efficient and effective direction of all operations within the Marketing department. Essential Duties And Responsibilities

• Oversee the hiring, training, development and supervision of Marketing department staff.
• Plan and organize workloads and staff assignments as well as train, motivate and evaluate assigned staff.
• Establish department standards, guidelines and objectives, and maintain other administrative processes such as budget and staffing to ensure proper planning and efficient operation of assigned areas.
• Develop and implement the annual overall marketing plan, budgets, goals and strategies that are in line with the overall business goals and plans.
• Collaborate with property leadership to provide and design effective brand management, such as logos and imagery.
• Develop an annual content calendar for customer facing channels, such as websites, social media, and digital marketing platforms.
• Oversee the development and implementation of all promotions and events including drawings, giveaways, parties, special events, outdoor events, tournaments, and more.
• Maintain familiarity with market trends, marketing/promotion laws and statutes, and products as they pertain to the industry.
• Coordinate with outside vendors in the execution of promotions and campaigns.
• Interact and correspond with guests to maintain good customer relations and develop loyalty.
• Analyze financial results of marketing programs and review all departmental financial activity to effectively manage expenses within budget.
• Create or initiate records, reports and other administrative documentation in a timely manner, as required to meet expectations of the organization.
• (and, of course) Perform other duties as assigned.

Required Skills And Abilities

• Demonstrated leadership and management abilities.
• Demonstrated ability to strategize and plan over a one-to-three-year period.
• Thorough knowledge of market developments, strategies, and practices.
• Strong public speaking/presentation and communication skills.
• Strong skills in Microsoft applications and other necessary computer applications.

Education And Experience

• Bachelor's degree in Finance, Marketing, or related field.
• Five to seven years of progressive marketing experience.
• Experience in a gaming or hospitality setting preferred.
• Must obtain and maintain valid gaming license.

Physical Requirements & Working Conditions

• The employee will be required to sit for extended periods of time.
• While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.
• The employee may be required to lift and/or move up to 25 pounds.
• The noise level in the work environment is usually moderate to loud.
• The employee may be exposed to smoke when on the floor of the gaming room.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. Work With Us Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We're always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision. Nearest Major Market: Boston