Senior Director, Marketing

Churchill Downs Incorporated; Salem (NH); On-site; USD 120,000 - 160,000; Full time

Job summary

Churchill Downs Incorporated seeks a Sr. Director of Marketing to lead all marketing functions for Rockingham Grand Casino and Chaser’s Poker Room in New Hampshire. The role oversees staff, budgets, content strategy and promotional campaigns to drive guest engagement and loyalty.

The position requires a Bachelor's degree in Finance or Marketing, 5–7 years in marketing, and gaming industry experience. A valid gaming license is preferred.

Qualifications

• Bachelor's degree in Finance, Marketing, or related field is required.
• Five to seven years of progressive marketing experience.
• Experience in a gaming or hospitality setting preferred.
• Must obtain and maintain valid gaming license.

Responsibilities

• Oversee hiring, training and supervision of Marketing department staff.
• Plan workloads and staff assignments and train, motivate and evaluate staff.
• Establish department standards, guidelines and objectives with budgets and staffing.
• Develop and implement the annual marketing plan, budgets, goals and strategies.
• Collaborate on brand management, logos and imagery.
• Develop an annual content calendar for customer-facing channels.
• Oversee all promotions and events including drawings, giveaways and tournaments.
• Monitor market trends and relevant laws affecting promotions.
• Coordinate with outside vendors for campaigns.
• Interact with guests to maintain good customer relations and loyalty.
• Analyze financial results of marketing programs and manage expenses within budget.
• Create records, reports and documentation as required.

Skills

Leadership

Strategic planning

Market knowledge

Public speaking

MS Office

Education

Bachelor's degree in Finance, Marketing, or related field

Tools

Microsoft Office

Job description

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Welcome to Rockingham Grand Casino, New Hampshire's premier gaming destination. As one of the newest properties in CDI’s expanding portfolio of gaming and entertainment venues, Rockingham Grand Casino offers team members the opportunity to grow their careers with a company known for its legacy of innovation and success. Here, we foster a culture of collaboration and excellence—where every team member plays a vital role in creating extraordinary experiences for our guests.

JOB SUMMARY

The Sr. Director of Marketing leads all marketing functions for both properties in New Hampshire (Rockingham Grand and Chaser’s Poker Room). This includes overseeing the efficient and effective direction of all operations within the Marketing department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Oversee the hiring, training,developmentand supervision of Marketing department staff.
• Plan and organize workloads and staff assignments as well as train,motivateand evaluate assigned staff.
• Establish department standards,guidelinesandobjectives, andmaintainother administrative processes such as budget and staffing to ensure proper planning and efficient operation of assigned areas.
• Develop and implement the annual overall marketing plan, budgets,goalsand strategies that are in line with the overall business goals and plans.
• Collaborate with property leadership to provide and design effective brand management, such as logos and imagery.
• Develop an annual content calendar for customer facing channels, such as websites, social media, and digital marketing platforms.
• Oversee the development and implementation of all promotions and events including drawings, giveaways, parties,special events, outdoor events, tournaments, and more.
• Maintain familiarity with market trends, marketing/promotion laws and statutes, and products as they pertain to the industry.
• Coordinate with outside vendors in the execution of promotions and campaigns.
• Interact and correspond with guests tomaintaingood customer relations and develop loyalty.
• Analyze financial results of marketing programsand review all departmental financial activityto effectively manage expenses within budget.
• Create or initiate records,reportsand other administrative documentationin a timely manner, asrequiredto meet expectations of theorganization.
• (and, of course) Perform other duties as assigned.

REQUIRED SKILLS AND ABILITIES

• Demonstrated leadership and management abilities.
• Demonstrated ability to strategize and plan over a one-to-three-year period.
• Thorough knowledge of market developments, strategies, and practices.
• Strong public speaking/presentation and communication skills.
• Strong skills in Microsoft applications and other necessary computer applications.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Finance, Marketing, or related field.
• Five to seven years of progressive marketing experience.
• Experience in a gaming or hospitality setting preferred.
• Must obtain and maintain valid gaming license.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• The employee willbe requiredto sit for extended periods of time.
• While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.
• The employee maybe requiredto lift and/or move up to 25 pounds.
• The noise level in the work environment is usually moderate to loud.
• The employee may be exposed to smoke when on the floor of the gaming room.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Work With Us

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.