Senior Director, Marketing

INOVIO Pharmaceuticals, Inc.; Plymouth Meeting (PA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A biotechnology company in Plymouth Meeting is seeking a Senior Director of Marketing to lead the US marketing team. You will develop and execute the marketing strategy for an innovative DNA medicine. This high-impact role involves managing brand strategies, overseeing marketing plans, and ensuring compliance with regulations. The ideal candidate should have over 8 years of experience in biotech marketing, strong communication skills, and the ability to influence stakeholders successfully.

Qualifications

• 8+ years in biotech and/or pharmaceutical marketing and sales leadership with experience leading new product launches.
• Excellent communication skills, both written and oral.
• Ability to manage cross-functional collaboration across teams.

Responsibilities

• Oversee the development of marketing and brand strategies.
• Lead the development of HCP and patient marketing plans.
• Plan and manage the marketing budget effectively.

Skills

Biotech and pharmaceutical marketing leadership

Agency management

Communication skills

Analytical thinking

Business acumen

Job description

Senior Director, Marketing role at INOVIO Pharmaceuticals, Inc.

INOVIO is a biotechnology company focused on developing and commercializing DNA medicines to help treat and protect people from HPV-related diseases, cancer, and infectious diseases. INOVIO’s technology optimizes the design and delivery of innovative DNA medicines that teach the body to manufacture its own disease-fighting tools. For more information, visit www.inovio.com.

Job Summary

The Sr. Director, Head US Marketing, will be responsible for building and leading the US marketing team (with 2 direct reports) and developing and executing the marketing strategy for what could be the first DNA medicine approved in US, with potential approval mid‑2026 (a first‑in‑class drug/device combination product targeted for use in the rare disease Recurrent Respiratory Papillomatosis). This is a key role at a transformative moment in our company’s journey, offering the opportunity to shape and execute the marketing strategy for a breakthrough innovation in DNA medicine. This is a high‑impact role responsible for developing and executing marketing strategies that drive disease awareness, patient and HCP education, stakeholder engagement, and successful product uptake in the U.S. market.

Responsibilities

• Oversee the development of marketing and brand strategies and the execution of brand tactical plans to support launch of INO‑3107, anticipated to be INOVIO’s first commercial product.
• Develop strong product branding, campaigns and messaging based on approved product labeling.
• Lead the development of HCP and patient marketing plans, tactics and resources.
• Present marketing plans to executive leadership for input and alignment.
• Actively manage and lead advertising agencies.
• Build strong, credible, collaborative relationships with key functional groups that include sales, sales training, medical affairs, commercial analytics, legal, regulatory and other functions.
• Collaborate with the Promotional Review Committee (PRC) team to ensure that all brand‑related materials are scrutinized for medical validity and supported by brand labeling.
• Ensure all marketing activities and communications are in full compliance with medical, legal, and regulatory guidelines.
• Generate customer insights through participation in both qualitative and quantitative market research.
• Synthesize data from disparate sources to uncover market insights that can transform the business.
• Define key performance indicators (KPIs) and utilize market insights to continuously refine and optimize marketing tactics for maximum impact.
• Lead cross‑functional collaboration with functional partners (sales, sales training, data analytics) to ensure sales representatives are prepared and resourced to achieve sales targets.
• Oversee field guidance to ensure understanding and appropriate deployment of promotional campaigns to achieve objectives.
• Plan and manage the marketing budget effectively and efficiently, ensuring resources are allocated to high‑impact initiatives.

Qualifications

• 8+ years in biotech and/or pharmaceutical marketing and sales leadership with experience leading new product launches.
• Currently reside in Northeast, with ability to travel as needed.
• Recent US launch and marketing leadership experience required, rare disease therapeutic area preferred.
• Ability to efficiently manage agency partners to deliver high quality brand creative and market shaping tactics that effectively communicate brand benefits to HCPs and patients.
• Deep expertise in pharmaceutical marketing regulations and compliance, including a thorough understanding of FDA guidelines, OIG requirements, and industry best practices.
• Excellence written and oral communication skills.
• Strong executive presence with the ability to influence and align stakeholders, serving as a trusted strategic partner within the organization.
• Sharp analytical thinker who leverages data and insights to inform strategy, drive performance, and achieve business objectives.
• Proven self‑starter, able to work independently, able to handle full workload across multiple projects.
• Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
• Thrives in dynamic environments, demonstrating flexibility, resilience, and composure when facing shifting priorities, ambiguity, and unexpected challenges.
• Strong business acumen, with demonstrated ability to identify, address, and influence customer needs and behaviors.

Important notice to employment businesses/agencies

INOVIO does not accept referrals from employment agencies unless written authorization from the INOVIO Human Resources department has been provided. In the absence of written authorization, any actions undertaken by employment agencies shall be deemed to have been performed without our consent and therefore INOVIO will not be liable for any fees arising from employment agency referrals in respect to current or future position vacancies at INOVIO.

Seniority level: Director

Employment type: Full-time

Job function: Marketing

Benefits: Medical insurance, Vision insurance, 401(k)

Location: Fort Washington, PA

Equal Employment Opportunity

INOVIO Pharmaceuticals, Inc. is an Equal Employment Opportunity Employer, including but not limited to veterans and individuals with disabilities. We prohibit discrimination of any kind. In keeping with our policy, we recruit, hire, train, and promote the most qualified individuals for all job titles, and we provide equal opportunities to all employees and applicants for employment.

A current US work authorization is required. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. INOVIO offers an attractive benefits package and is an equal opportunity employer.