Head of US Marketing — DNA Medicine Launch

Inovio; Harmonville (PA); On-site; USD 180,000 - 260,000; Full time

Job summary

INOVIO is seeking a Sr. Director, Head US Marketing to build and lead the US marketing team and develop the market strategy for VOCERYQ, the first DNA medicine approved in the US for a rare disease indication. This high-impact role drives disease awareness, patient and HCP education, stakeholder engagement, and successful product uptake in the U.S.

market. The leader reports to the VP, Marketing and Sales and will shape launch plans, budget, and resource allocation while collaborating across

Qualifications

• Bachelor's degree required with MBA preferred.
• 8+ years in biotech/pharmaceutical marketing and sales leadership with new product launches.
• Resides in Northeast with ability to travel.
• Recent US launch leadership experience in rare disease preferred.
• Ability to manage agencies to deliver high-quality brand creative and market-shaping tactics.
• Deep expertise in pharma marketing regulations and compliance (FDA, OIG).
• Excellent written and oral communication; strong executive presence.
• Strong data-driven mindset to inform strategy and drive performance.

Responsibilities

• Oversee development of marketing and brand strategies to support VOCERYQ launch.
• Develop branding, campaigns and messaging aligned with approved labeling.
• Lead HCP and patient marketing plans, tactics and resources.
• Present marketing plans to executives for input and alignment.
• Manage agency partners and internal resources to execute campaigns.
• Foster cross-functional collaboration with sales, analytics, regulatory, and medical teams.
• Ensure all activities comply with 의료, legal and regulatory guidelines.
• Define KPIs and leverage insights to continually optimize tactics.

Skills

Strategic Marketing Leadership

Cross-functional Collaboration

Regulatory Compliance Knowledge

Executive Communication

Education

Bachelor's degree

MBA

Job description

INOVIO is seeking a Sr. Director, Head US Marketing to build and lead the US marketing team and develop the market strategy for VOCERYQ, the first DNA medicine approved in the US for a rare disease indication. This high-impact role drives disease awareness, patient and HCP education, stakeholder engagement, and successful product uptake in the U.S.

market. The leader reports to the VP, Marketing and Sales and will shape launch plans, budget, and resource allocation while collaborating across