Senior Director, Investment Content

Barings; Charlotte (NC); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k) Plan with Company Match

Fertility Benefits

Paid Time Off

Job summary

Barings is seeking an experienced investment-content professional to lead content development across the firm. You will partner with investment professionals and marketing colleagues to translate complex ideas into compelling content for institutional, wealth, and intermediary audiences.

The role requires deep investment knowledge, outstanding writing/editing skills, and strong stakeholder-management capabilities.

Qualifications

• 10+ years of experience in investment writing, financial communications or related field.
• Strong knowledge of financial markets and investment strategies.
• Exceptional writing and editing skills.
• Experience working with senior investment professionals and executives.

Responsibilities

• Lead investment-content initiatives from idea through execution (Viewpoints papers, market outlooks, articles, videos, podcasts, social assets).
• Develop relationships with senior investment professionals and manage content projects with stakeholders across teams.
• Manage editorial calendar balancing priorities across teams and objectives.
• Write, edit and provide editorial direction maintaining Barings' voice and standards.
• Translate complex investment concepts into clear narratives for institutional, wealth and intermediary audiences.
• Create wealth-oriented educational content for sophisticated investors.
• Build scalable content programs for different channels and audiences.
• Apply generative AI tools to improve research, development and workflows while ensuring accuracy and compliance.
• Mentor marketing and content-team talent.

Skills

Investment content

Writing and editing

Stakeholder management

Content strategy

AI tools experience

Mentoring

Tools

Microsoft Copilot

ChatGPT

Claude

Job description

At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collaborate as a team member and true dedication to the interests of our clients.

We thank you for your interest in joining the Barings team, and invite you to explore our current employment opportunities.

Title: Senior Director, Investment Content

Business Unit: Marketing

Location: Charlotte, NC (Preferred); New York, NY and Boston, MA (Alternate)

Barings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. Through active asset management and direct origination, we provide innovative solutions and access to differentiated opportunities across public and private capital markets. A subsidiary of MassMutual, Barings maintains a strong global presence with business and investment professionals located across North America, Europe, and Asia Pacific.

Job Summary

Barings is seeking an experienced investment content professional to play a leading role in the development and execution of investment-related content across the firm. This role will partner closely with investment professionals and marketing colleagues to translate complex investment ideas into compelling content for institutional, wealth and intermediary audiences.

The ideal candidate combines deep investment knowledge, exceptional writing and editing skills, strong stakeholder-management capabilities and the versatility to create content across multiple formats and channels. The individual will also bring sound judgment and demonstrated experience using artificial intelligence to improve content development and workflows while protecting accuracy, originality, confidentiality, compliance and Barings' brand voice.

Primary Responsibilities

• Lead investment-content initiatives from idea through execution, including the creation of Viewpoints papers, market outlooks, sponsored articles, videos, podcasts, social media posts and other campaign-related materials.
• Develop trusted relationships with senior investment professionals and independently manage content projects with investment teams, distribution, compliance, design and other stakeholders.
• Manage the investment-content and editorial calendar, balancing priorities across investment teams, audience needs and business objectives.
• Write, edit and provide editorial direction for sophisticated investment content while maintaining Barings' voice and high editorial standards.
• Translate complex investment concepts into clear, compelling narratives tailored to institutional, wealth and intermediary audiences and channels.
• Develop wealth-oriented educational content that makes sophisticated investment strategies accessible without oversimplifying them.
• Build scalable content programs that turn core investment insights into coordinated written, video, podcast, social and digital assets for different audiences and channels.
• Apply generative AI tools and emerging technologies to improve research, development, repurposing and workflow efficiency while maintaining rigorous standards for accuracy, originality, confidentiality, compliance and brand voice.
• Help develop and mentor marketing and content-team talent.

Qualifications

• Typically 10+ years of relevant experience in investment writing, financial journalism, financial communications, asset management marketing or a related field preferred.
• Strong knowledge of financial markets and investment strategies, particularly areas such as fixed income, private credit, high yield, emerging markets and/or real estate.
• Exceptional writing, editing and storytelling skills, with the ability to simplify complex topics without sacrificing nuance or accuracy.
• Demonstrated ability to work independently with senior investment professionals and executives, earn their trust and accurately capture their perspectives.
• Demonstrated experience creating and adapting content across written, video, podcast, social and digital formats.
• Demonstrated experience using generative AI tools such as Microsoft Copilot, ChatGPT, Claude or similar platforms to enhance content development and editorial workflows.
• Deep experience producing investment content for institutional and/or wealth audiences.
• Experience supporting wealth-oriented educational content, go-to-market campaigns or product and platform initiatives.
• Familiarity with Smart Brevity or similar audience-first approaches to clear, concise and highly digestible communication.
• Experience using audience, distribution or content-performance insights to inform editorial decisions.
• Familiarity with digital discoverability practices, including SEO and answer-engine optimization.

Base Salary: $150,000- $200,000 (also will be eligible for additional incentive programs and benefits. Base Salary will depend on experience, location, etc.)

Requisite Skills

Additional Skills

Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

Barings Offers a Comprehensive Benefits Package Including

CORE BENEFITS & WELLNESS

• Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
• Fitness Center Reimbursement Program (Including Online Memberships)
• Employee Assistance Program (EAP)
• Fertility Benefits

FINANCIAL WELL-BEING

• Highly competitive 401(k) Plan with Company Match
• Health Savings Account (HSA) with Company Contributions
• Flexible Spending Accounts (FSA) - Health Care & Dependent Care
• Retirement Health Reimbursement Account

LIFE INSURANCE

• Basic and Supplemental Life Insurance
• Spouse and Child Life Insurance

TIME OFF, DISABILITY AND LEAVE OF ABSENCE

• Paid Vacation, Sick Days and Annual Holidays
• Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
• Short and Long Term Disability Plans
• Paid Volunteer Time

Other Benefits

• Education Assistance Program
• Charitable Matching Gifts Program
• Commuter Reimbursement Program
• Adoption and Surrogacy Reimbursement Program