Senior Director, Integrated Campaigns Creative - Apps Creative

100 Salesforce, Inc.; Seattle (WA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the creative team supporting Apps portfolio and Missionforce. You will translate complex product strategies into integrated campaigns across channels and collaborate with PMM and Marketing leadership.

You will set a compelling creative vision, build and lead a multidisciplinary team, and partner with senior stakeholders to elevate storytelling and brand consistency.

Qualifications

• 15+ years in creative direction or integrated creative development.
• 10+ years leading multidisciplinary creative teams and leaders.
• World-class portfolio demonstrating conceptual thinking and storytelling.

Responsibilities

• Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into creative strategies and executions.
• Develop a multidisciplinary organization of creative directors, copywriters, and designers, with a clear vision and high performance culture.
• Oversee integrated creative across campaigns, demand generation, digital, and events.
• Advise senior Product Marketing, Marketing, and Creative leadership on positioning and storytelling.
• Set priorities across a complex portfolio, guiding teams on high-impact work.
• Provide strategic leadership from brief to execution with high craft and brand consistency.
• Partner with Global Brand & Creative, agencies, and production partners to unify vision.
• Influence executives and align on creative strategy with business rationale.
• Champion generative AI to accelerate ideation and production while maintaining quality.

Skills

Creative direction

Art direction

Design

Copywriting

Integrated campaigns

Executive partner

Generative AI

Tools

Generative AI tools

Job description

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the role

As Senior Director, Integrated Campaigns Creative, you will lead the creative team supporting Salesforce’s Apps portfolio — Sales, Service, Marketing, and Commerce — and Missionforce, serving as a senior creative partner to Product Marketing (PMM) and Marketing leadership. You will lead a multidisciplinary organization responsible for translating complex product strategies and narratives into compelling integrated creative across campaigns, digital, content, demand generation, and events. This role requires exceptional creative leadership, strategic vision, and executive partnership. You will set the creative vision across a complex portfolio, build trusted relationships with senior stakeholders, and ensure teams are focused on the highest-impact opportunities. You will also help shape how emerging AI tools and workflows increase creative exploration, quality, capacity, and scale.

What you will do

• Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into compelling creative strategies and executions.
• Lead and develop a multidisciplinary organization of creative directors, copywriters, and designers, setting a clear vision and fostering a high-performing, collaborative culture.
• Oversee integrated creative across campaigns, demand generation, digital, social, product storytelling, and event experiences.
• Serve as a trusted advisor to senior Product Marketing, Marketing, and Creative leadership, bringing a strong creative point of view to positioning, storytelling, and go-to-market strategy.
• Set priorities and make clear tradeoffs across a complex portfolio, focusing teams and resources on the highest-impact work.
• Provide strategic and conceptual creative leadership from brief through execution, maintaining a high bar for craft, storytelling, innovation, effectiveness, and brand consistency.
• Partner across Global Brand & Creative and direct internal teams, agencies, and production partners to create a cohesive creative vision across Apps and Missionforce.
• Influence executive stakeholders, build alignment around creative strategy, and clearly articulate the business rationale behind the work.
• Champion generative AI and emerging creative technologies to accelerate ideation, experimentation, and production while improving creative quality and scale.
• Lead through ambiguity and change, creating clarity, accountability, and momentum for teams and partners.

What experience you have

• 15+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development within an agency or in-house organization; B2B and technology experience is a plus.
• 10+ years leading and developing multidisciplinary creative teams and leaders.
• A world-class portfolio demonstrating strong conceptual thinking, storytelling, creative leadership, and integrated executions.
• Proven experience partnering with senior Product Marketing, Marketing, and executive stakeholders to translate complex technology and business strategies into differentiated, audience-relevant creative.
• Experience across integrated campaigns, Demonstrated ability to lead multiple teams and workstreams, set priorities, manage tradeoffs, and maintain creative quality in a fast-moving organization.
• Exceptional communication and executive presence, with the ability to influence, build alignment, and present creative strategies and recommendations persuasively.
• Experience directing internal teams, agencies, and production partners across distributed creative work.
• Hands-on familiarity with generative AI and emerging creative technologies and their application across creative workflows.
• Ability to lead through ambiguity, transformation, and changing business priorities while driving creative and business impact.

Why you are excited about this role

You love leading multidisciplinary teams, setting a clear creative vision, and inspiring ambitious work. You enjoy turning complex technology and business strategies into compelling campaigns, content, and experiences. You are excited to shape creative across Apps and Missionforce and explore how AI can unlock new possibilities for creative storytelling.

Why we are excited about you

You are a senior creative leader who combines creative ambition, strong business acumen, and exceptional people leadership. You are a conceptual thinker and storyteller who can simplify complex technology into distinctive, audience-relevant creative. You build trusted relationships with senior leaders and know when to push the work, when to make tradeoffs, and how to manage stakeholders.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.