Senior Creative Lead/Copywriter, Integrated Campaigns Creative
Salesforce
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Benefits offered by this job
Job summary
Salesforce is seeking an experienced Creative Lead/Copywriter for Integrated Campaigns Creative within SMB marketing. You will manage a multidisciplinary team of designers and writers, translating SMB priorities into compelling cross‑channel experiences.
You will write campaign concepts, headlines, messaging, and product stories while partnering with Product Marketing and Marketing teams. This role blends hands‑on writing with active design collaboration and requires strategic thought and
Qualifications
- BA or BFA in Advertising, Marketing, Communications, Journalism, Writing, or a related field, or equivalent professional experience.
- 8+ years of experience in copywriting, creative development, or a related creative discipline within an agency or in‑house creative organization; experience with B2B, technology, or SMB audiences is a plus.
- Experience managing, mentoring, or developing creative talent, with demonstrated ability to provide effective feedback and support growth.
Responsibilities
- Write and develop campaign concepts, headlines, messaging, scripts, narratives, product stories, and other creative across channels.
- Concept and develop integrated creative ideas alongside designers and copywriters, linking verbal and visual storytelling.
- Guide day‑to‑day creative development from brief through execution, ensuring alignment with marketing objectives and brand standards.
- Collaborate with external agencies, production partners, and internal teams to maintain consistency with Salesforce brand.
- Champion the adoption of generative AI to accelerate ideation, prototyping, production, and experimentation.
Skills
Education
Tools
Job description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category Marketing & Communications Job Details
About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About the team The Global Brand & Creative team within Marketing is responsible for bringing the Salesforce brand to life across our full portfolio of marketing and creative work. From building global brand and demand generation campaigns to creating experiences like Dreamforce, our multidisciplinary team of designers, copywriters, strategists, producers, project managers, and creative leaders partners across the organization to deliver impactful, brand-defining work. The Integrated Campaigns Creative team translates Salesforce’s products, technology, and customer moments into compelling cross-channel creative experiences and stories.
About the role As Creative Lead/Copywriter, Integrated Campaigns Creative, you will support creative development for Salesforce’s Small and Medium Business (SMB) marketing, serving as a key creative partner to Product Marketing (PMM) and the broader teams responsible for engaging and growing our small and medium business audiences.
You will operate as a hands‑on manager, developing a multidisciplinary team of designers and copywriters while remaining actively engaged in the work. This role is for someone with a copy/narrative background but who is also comfortable directing visual design. You should also be able to move fluidly between developing copy, concepting ideas, and partnering with designers to shape how those ideas come to life visually. You and your team will translate SMB business priorities, product strategies, customer needs, and narratives into compelling cross‑channel creative, including digital experiences, demand generation campaigns, events, content, social, and integrated marketing initiatives. This role requires people leadership, creative thinking, and hands‑on craft. You are a strong writer who also thinks visually, with the creative judgement to provide clear direction and feedback across both copy and design. You will build a close working relationship with SMB Product Marketing and Marketing teams, helping translate business and product priorities into compelling creative work, while partnering with Creative leadership and Creative Operations to manage priorities and workload. You will also partner with internal teams and external agency partners supporting SMB initiatives, providing clear creative feedback and helping ensure work is cohesive, effective, and representative of the Salesforce brand. As our creative organization continues to evolve how we work, you will help your team leverage emerging AI tools and workflows to accelerate exploration, increase creative capacity, and unlock new possibilities for storytelling and execution. You should be comfortable experimenting with generative AI tools and incorporating them thoughtfully into your own creative practice while helping your team do the same.
- Manage and develop a multidisciplinary team of creatives, providing day‑to‑day coaching, feedback, creative guidance, and support.
- Partner closely with SMB Product Marketing and Marketing teams to understand product, audience, and business priorities and translate them into effective creative work.
- Contribute directly to creative development across priority SMB work, balancing team management with hands‑on writing, concepting, and creative problem‑solving.
- Write and develop campaign concepts, headlines, messaging, scripts, narratives, product stories, and other creative across channels.
- Concept and develop integrated creative ideas alongside designers and copywriters, helping teams connect the verbal and visual sides of an idea.
- Bring a strong visual point of view to the work, partnering closely with designers to shape concepts, imagery, layouts, and other visual elements and providing clear, actionable feedback that strengthens the final creative.
- Help ensure copy and design work together as a cohesive creative idea across channels and touchpoints.
- Support creative development across SMB marketing initiatives, including demand generation campaigns, digital and social content, product storytelling, events and experiences, and other integrated marketing initiatives.
- Contribute to digital and cross‑channel creative, partnering with the appropriate creative leads to deliver compelling experiences across web, social, events, campaigns, and emerging platforms.
- Partner closely with PMM and cross‑functional marketing teams to understand business objectives, product narratives, audiences, and priorities and translate them into clear creative opportunities and actionable direction for the team.
- Partner with Creative Operations and Creative leadership to prioritize the team’s workload, balancing planned initiatives with emerging business needs and focusing resources on the highest‑impact work.
- Guide day‑to‑day creative development from brief through execution, ensuring work delivers against marketing objectives while maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
- Step directly into high‑priority or fast‑moving work when needed, helping teams solve creative challenges, develop or refine copy, advance concepts, and maintain momentum.
- Collaborate with external agencies, production partners, and internal creative teams, providing clear feedback and helping ensure work aligns to the established creative direction and Salesforce brand.
- Bring thoughtful recommendations and a strong creative perspective to conversations around SMB customer storytelling, product messaging, visual expression, and audience engagement.
- Partner with creative leaders across Global Brand & Creative to ensure SMB work aligns with broader Salesforce campaigns, events, brand initiatives, and creative platforms.
- Champion the thoughtful adoption of generative AI within the creative process, identifying opportunities to accelerate ideation, prototyping, production, and experimentation.
- Work effectively across SMB Marketing, Creative, Operations, Production Studios, agencies, and other partners to help teams move work forward efficiently and collaboratively.
- Present creative concepts and recommendations clearly, articulating the thinking behind the work and incorporating feedback from Creative leadership and stakeholders.
- Foster an environment of creative ambition, experimentation, collaboration, and continuous learning while helping the team consistently deliver high‑quality work.
- BA or BFA in Advertising, Marketing, Communications, Journalism, Writing, or a related field, or equivalent professional experience.
- 8+ years of experience in copywriting, creative development, or a related creative discipline within an agency or in‑house creative organization; experience with B2B, technology, or small and medium business audiences is a plus.
- Experience managing, mentoring, or developing creative talent, with demonstrated ability to provide effective feedback and support the growth of designers and copywriters.
- A strong creative portfolio demonstrating exceptional writing, conceptual thinking, and a strong visual sensibility across integrated campaigns and multiple channels.
- Strong hands‑on copywriting experience, with the ability to personally develop campaign concepts, headlines, messaging, scripts, narratives, product stories, and other creative.
- A strong visual point of view and understanding of design fundamentals, with experience partnering closely with designers and providing thoughtful, actionable feedback that improves the work.
- Strong instincts for how words and visuals work together to create a cohesive creative idea.
- Demonstrated ability to move comfortably between managing people and contributing directly to the work, stepping into concept development, writing, creative feedback, and problem‑solving when needed.
- Proven experience building strong partnerships with Product Marketing, integrated marketing, or other cross‑functional stakeholders and translating business and product strategies into effective creative work.
- Strong understanding of visual design, copy, storytelling, and integrated marketing execution across multiple channels and formats.
- Experience developing product‑focused and integrated marketing creative across campaigns, demand generation, digital, content, video, social, experiential, and events.
- Strong understanding of how to translate complex product capabilities into clear, approachable, audience‑relevant creative and compelling customer stories.
- An understanding of how to communicate with small and medium business audiences is a plus—including the ability to make complex technology feel relevant, useful, and accessible to businesses with different needs, levels of sophistication, and stages of growth.
- Demonstrated ability to manage multiple concurrent workstreams, work within established priorities, and maintain creative quality in a fast‑moving organization.
- Experience collaborating with external agencies, production partners, and internal creative teams, including providing clear feedback and maintaining consistency across distributed work.
- Strong presentation and communication skills, with demonstrated ability to present creative concepts and rationale clearly to partners and stakeholders.
- Familiarity with generative AI and emerging creative technologies, such as Gemini, Claude, and Nano Banana, and an understanding of how they can be applied throughout the creative process.
- Ability to operate effectively in ambiguity, collaborate across multiple stakeholders, and seek alignment and guidance when needed.
You enjoy managing and developing creative talent while still staying close to the work and contributing directly.
You love writing and also think visually.
You can move from developing a headline or shaping a narrative to partnering with a designer to strengthen how the idea comes to life.
You believe the strongest creative work happens when copy and design are developed together and enjoy helping teams connect the two.
You enjoy finding simple, compelling ways to tell complex product stories and make them meaningful to small and medium businesses.
You enjoy partnering closely with Product Marketing to understand products, customers, and business challenges and turn their strategies and stories into compelling campaigns, content, and experiences.
You are energized by the opportunity to contribute to creative work across digital, events, campaigns, and emerging experiences rather than focusing on a single channel.
You enjoy solving creative problems, collaborating with others, and helping teams turn ideas into strong executions.
You are excited to experiment with emerging creative AI tools and find thoughtful new ways to increase creativity, speed, and scale.
You are a strong creative manager and hands‑on practitioner who can develop people while continuing to contribute meaningfully to the work.
You are an excellent writer with a strong visual sensibility.
You can develop compelling copy while also recognizing what makes a visual idea strong and helping designers push the work further.
You bring a thoughtful creative point of view, collaborate well with Creative leadership, and know how to build on established creative direction.
You are a strong conceptual thinker and storyteller who can turn complex product narratives into clear, distinctive, human, and audience‑relevant creative.
You understand how to make technology and product stories approachable and relevant to small and medium businesses without losing the strength or distinctiveness of the creative idea.
You know how to give clear, actionable feedback and are equally comfortable jumping into the work yourself to write, edit, concept, or help solve a creative problem.
You build trusted relationships with Product Marketing, cross‑functional teams, Creative leadership, and agency partners while maintaining a high bar for creative quality.
You bring a strong digital perspective and are comfortable contributing to and guiding work across web, integrated campaigns, events, and emerging experiences.
You are comfortable navigating ambiguity and changing priorities, bringing sound judgment, collaboration, and creative problem‑solving to the team.
You are curious about emerging technology and actively explore how AI can enhance—not replace—creative thinking, craft, and storytelling.
You’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment.
It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
Workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- an employee stock purchasing program
More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
The typical base salary range for this position is $143,400 - $216,900 annually.
In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.
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