Business Development Representative - (Existing Accounts)

Zappi; Boston (MA); Hybrid; USD 58,500 - 71,500; Full time

Benefits offered by this job

Unlimited holidays

Mental health days

Flexible working arrangements

Home office support

Wellbeing benefits

Health, Dental, and Vision insurance

401k matching program

Personal development support

Job summary

A leading market research company is seeking a Business Development Representative in Boston. This role focuses on growing existing customer accounts through relationship building and strategic outreach. Key responsibilities include qualifying leads, managing outreach across channels, and collaborating with internal teams to enhance customer engagement. Ideal candidates will have experience in B2B sales, strong communication skills, and familiarity with sales intelligence tools. The position offers competitive compensation and flexible working arrangements.

Qualifications

• 2+ years in BDR or Inside Sales, preferably in B2B.
• Experience in account expansion or land-and-expand models.
• Clear, confident communicator focused on value.

Responsibilities

• Partner with Account Managers to qualify leads.
• Conduct personalized outreach across multiple channels.
• Collaborate with internal teams to drive engagement.

Skills

BDR experience

Account-based sales

Relationship building

Sales intelligence tools

Communication

Tools

HubSpot

Salesforce

6Sense

Sales Navigator

UserGems

Job description

Overview

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

Application Deadline: 13 February 2026

Department: Sales

Location: Boston, MA

Compensation: $65,000 / year

About the company and role

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

What we do We provide access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. Our technology lets customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

About the team

At Zappi, the BDR team sits under Marketing and is part of a passionate group on a mission to help world-class customers—some of the best-known B2C brands on the planet—evolve their marketing, advertising, and innovation. We value collaboration, creativity, and individual success. We thrive on friendly competition and celebrate wins together while continuously challenging each other to grow.

About the role

As a key member of our Business Development team, you’ll report to the Director of Outbound Sales and focus on growing revenue within existing customer accounts. Your mission is to uncover and convert whitespace opportunities—helping the world’s most progressive brands unlock even more value from Zappi. You’ll run account-based campaigns, build relationships across stakeholder groups, and collaborate closely with Sales, Customer Success, and Marketing to drive strategic engagement and platform expansion.

What you'll be doing

• Partner with Account Managers and Customer Success to map org structures, uncover whitespace opportunities, and qualify leads—booking meetings that open doors to deeper partnerships.
• Own account research to uncover new use cases and business units within our existing customer base.
• Build and run personalized, multi-channel outreach (email, phone, LinkedIn) aligned to Zappi’s voice and value, in coordination with Account Management and Customer Success
• Use sales intelligence tools like 6Sense, UserGems, Vendelux, and Sales Navigator to identify contacts and act on buying signals like job changes, product launches, or shifting priorities.
• Collaborate with Marketing to share feedback from the field, influence campaign direction, and help craft content that resonates with the people you’re speaking to every day.
• Travel to key industry events throughout the year to connect with customers face-to-face, deepen relationships, and spot new growth opportunities in person.
• Consistently hit or exceed KPIs around activity, meetings booked, and pipeline contribution.
• Stay sharp on product usage trends, industry shifts, and competitor moves to keep outreach relevant and effective.

Skills, Knowledge & Expertise

• 2+ years in BDR, Inside Sales, or a similar role, ideally in B2B or enterprise. Bonus if you’ve worked in account expansion or land-and-expand models.
• You’ve built and executed campaigns that break through with senior decision-makers and turn into meetings.
• You know how to navigate complex accounts, uncover growth opportunities, and connect across teams.
• Whether it’s a cold call, email, or InMail—you’re clear, confident, and always focused on value.
• You work well with Account Management, Sales, Marketing, and Customer Success and know that great results are a team sport.
• You’re adaptable, open to feedback, and always looking for ways to improve. You bring ideas, ask questions, and raise your hand when you see a better way.
• You’re comfortable with HubSpot, 6Sense, Sales Navigator, Salesforce, and UserGems—or eager to learn quickly.
• You love hitting goals and thrive in a performance-focused environment.

Benefits

• Unlimited holidays – we encourage time off; minimum of at least 20 days per year plus national holidays
• One company-paid mental health day of rest every quarter
• Flexible working arrangements, including remote
• Thoughtfully designed offices to support both individual work and collaboration
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us?

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification confirms we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021. Zappi Company Culture Highlights:

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply.