Senior Director, Identity Data Products & Audience

NBCUniversal; New York (NY); Hybrid; USD 195,000 - 235,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan

Paid leave

Tuition reimbursement

Employee discounts

Job summary

NBCUniversal seeks a Senior Director, Data Product Manager, Identity and Audience, to bridge business strategy with identity data assets powering analytics and precision marketing across the enterprise. You will own lifecycle of identity-resolved data products and guide teams across Databricks/Snowflake environments, ensuring privacy-safe segments for Peacock and other units.

You’ll lead governance, product discipline, and partnerships to drive data-driven growth while maintaining compliance and

Qualifications

• 8+ years of progressive leadership experience in data product management, ad tech/martech strategy, or data architecture.
• Proven track record turning data strategy into scalable product delivery.
• Deep understanding of identity resolution ecosystems and data clean rooms.
• Experience using Databricks/Snowflake for data sharing and product creation, plus CDPs.
• Strong knowledge of streaming, digital, and linear media landscapes.
• Bachelor’s degree in a business or technical field, or equivalent experience.

Responsibilities

• Strategic Roadmap & Governance: translate objectives into an enterprise-wide audience roadmap.
• Intake Management & Prioritization to balance urgent needs with the core roadmap.
• Lead cross-functional agile teams to ensure scalable product delivery.
• Oversee sprint cycles to build and maintain identity schemas and audience products.
• Enforce the enterprise Data Product Standard with clear ownership and metrics.
• Coordinate with legal/compliance to ensure privacy and data contracts.
• Partner with teams to maximize identity framework and data ingestion from partners.

Skills

Leadership experience

Product management

Identity domain

Data platforms & CDPs

Media ecosystem knowledge

Data modeling & analytics

Bachelor’s degree (business/technical)

Education

Bachelor’s degree in business/technical field

Tools

Databricks/Snowflake

CDP experience

Job description

NBCUniversal seeks a Senior Director, Data Product Manager, Identity and Audience, to bridge business strategy with identity data assets powering analytics and precision marketing across the enterprise. You will own lifecycle of identity-resolved data products and guide teams across Databricks/Snowflake environments, ensuring privacy-safe segments for Peacock and other units.

You’ll lead governance, product discipline, and partnerships to drive data-driven growth while maintaining compliance and