Senior Director, HCP Marketing

Vertex US Distribution; United States; Hybrid; USD 228,000 - 342,000; Full time

Benefits offered by this job

Annual bonus and equity awards

Medical, dental and vision benefits

Generous paid time off

Educational assistance programs

Commuting subsidy

401(k)

Hybrid/On-site flexibility

Job summary

Vertex seeks a senior marketing leader to drive HCP marketing for the US Pain Business Unit, supporting the JOURNAVX launch with a lean in-person presence and robust digital engagement.

The role requires coaching a five-person team, shaping a brand strategy that resonates amid limited innovation, and driving data-driven marketing with agency partnerships and ROI focus.

Qualifications

• Bachelor's degree in healthcare/biopharma marketing or related field.
• 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency.
• 5+ years of supervisory/management experience or equivalent combination of education and experience.

Responsibilities

• Lead the HCP marketing team (5 direct reports) to deliver results and build new promotional capabilities.
• Shape and implement the HCP brand strategy to resonate in a market with limited innovation and change in practice.
• Direct brand planning, creative execution, and agency management to ensure on-budget, timely outputs.
• Advance omnichannel HCP strategy and testing pilots (geo/IP targeting, social/educational placements).
• Co-lead cross-functional teams to map HCP touchpoints and optimize operations and investments.
• Measure ROI and adapt investments; pursue automation and efficiency improvements.
• Foster partnerships with field, patient, education and program teams while modeling compliance and ethics.

Skills

HCP marketing

Team leadership

Launch campaigns

Data & ROI measurement

Executive communication

Compliance awareness

Cross-functional collaboration

Education

Bachelor's degree in healthcare/biopharma marketing or related field

Job description

Job Description General Summary

Vertex is seeking a talented leader to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The Senior Director, US Pain HCP Marketing will lead HCP marketing team for the US Pain Business Unit alongside a team of direct reports, which is launching JOURNAVX, a novel selective pain signal inhibitor of NaV1.8 in acute pain. This role will drive the evolution and implementation of our HCP marketing strategy, supporting the launch through a lean in person presence supplemented by robust digital engagement. This individual will develop/refine the HCP strategy, including an integrated HCP omnichannel strategy. We are seeking a candidate that has a strong track record in US commercial roles, launching new HCP promotional programs, demonstrated success in coaching teammates, and the ability to thrive in a fast-paced, innovation-focused environment. This role report to the Head of Marketing for the US Pain Business Unit. For more information about Vertex’s pain program, visit Vertex Pharmaceuticals | R&D Pipeline | Pain. To learn more about working at Vertex and our commitment to a vibrant and inclusive culture, visit https://www.vrtx.com/working-here/inclusion-diversity-equity/.

Key Duties and Responsibilities

• Leads the HCP marketing team (team of 5), coaching the team to deliver exceptional results, and identifying/addressing new promotional capabilities
• Shapes the HCP brand strategy to ensure campaign and message effectiveness resonate in a market with limited innovation and lacking trust to change engrained behaviors around treatment practices
• Drives and optimizes tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
• Advances a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites, etc)
• Co-leads HCP engagement and omnichannel cross-functional team to map all HCP touchpoints, operational needs, and strategic optimization
• Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency
• Develops strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Required Skills

• Experience driving HCP brand campaigns, digital and NPP tactical planning and execution, and launch insight generation
• Experience leading teams, coaching individuals and creating excellent team culture
• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team

Travel Requirements

Ability to travel 20-30%.

Required Education and Experience

• Bachelor's degree 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency in, or an equivalent combination of experience and education
• 5+ years of supervisory/management experience, or the equivalent combination of education and experience
• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts

Pay Range

$228,000 - $342,000.

Benefits and Perks

• Annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• Medical, dental and vision benefits.
• Generous paid time off (including a week-long company shutdown in the Summer and the Winter).
• Educational assistance programs including student loan repayment.
• A generous commuting subsidy.
• Matching charitable donations.
• 401(k).
• Flex Designation: Hybrid-Eligible or On-Site Eligible.
• Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or 2. On-Site: work five days per week on-site with ad hoc flexibility.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]. Vertex was founded in 1989 and has its global headquarters in Boston, with international headquarters in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East. Vertex is consistently recognized as one of the industry's top places to work, including 16 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For. Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and conditions. The company has approved therapies for cystic fibrosis, sickle cell disease, transfusion-dependent beta thalassemia, acute pain and acromegaly, and it continues to advance clinical and research programs in these areas. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including IgA nephropathy, neuropathic pain, APOL1-mediated kidney disease, primary membranous nephropathy, congenital adrenal hyperplasia, ACTH-dependent Cushing's syndrome, autosomal dominant polycystic kidney disease, type 1 diabetes, generalized myasthenia gravis, and myotonic dystrophy type 1.

Help Us Achieve Our Mission

Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and conditions. The company has approved therapies for cystic fibrosis, sickle cell disease, transfusion-dependent beta thalassemia, acute pain and acromegaly, and it continues to advance clinical and research programs in these areas. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including IgA nephropathy, neuropathic pain, APOL1-mediated kidney disease, primary membranous nephropathy, congenital adrenal hyperplasia, ACTH-dependent Cushing's syndrome, autosomal dominant polycystic kidney disease, type 1 diabetes, generalized myasthenia gravis, and myotonic dystrophy type 1. Vertex was founded in 1989 and has its global headquarters in Boston, with international headquarters in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East. Vertex is consistently recognized as one of the industry's top places to work, including 16 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For.

We believe our culture is one of Vertex’s greatest strengths and a key enabler of our ability to deliver transformative medicines for patients who need them. Rooted in innovation, purpose and collaboration, our culture empowers people to take smart risks, challenge conventional thinking and do their best work. The diversity of our people is central to that culture. By bringing together individuals with different backgrounds, experiences and perspectives, we foster an environment where new ideas thrive, better decisions are made and breakthrough innovation is possible. We are committed to creating a workplace where everyone feels valued, included and connected to our shared mission, because we know that our unique culture and the collective strength of our people are what set Vertex apart.

Inclusion & Diversity

Visit https://www.vrtx.com/working-here/inclusion-diversity-equity/ to learn more about working at Vertex and our commitment to a vibrant and inclusive culture.